19,800 yuan! BOE Alta 4K TV on sale

BOE Alta, the first terminal TV product developed by domestic display panel manufacturer BOE, was sold on BOE official website. New products use the BOE 55-inch 4K screen, priced at 19,800 yuan. BOE Alta has won the German iF Product Design Gold Award and the Red Dot Product Design Award. It is a minimalist audiovisual product. Depending on the appearance, quality and sound quality of TV products, friends may wish to check it out.


BOE Alta is a 55-inch 4K TV with full aluminum body lines and a red cable connected to the set-top box, built-in Harman speaker unit; set-top box has 3 HDMI 1.4a input ports, 1 USB3.0 port and 1 USB2.0 port, supports SPDIF digital audio output, supports Bluetooth 4.0. And hired domestic famous male actor Wu Xiubo as its spokesperson.

BOE Alta uses "full-fit technology" on the front and fits a whole piece of glass to the screen. The whole body is molded in one piece. Throughout the entire fuselage, Alta does not have a single set screw. The whole body is 19mm wide, not the thinnest at 19mm, and the entire body at 19mm. In order to satisfy consumers' pursuit of extreme sound effects, Alta's audio has built a sound unit of eight international top audio brands Harman, which is a partner of high-end car brands such as Mercedes-Benz and BMW.

Li Xuezheng, Senior Vice President of BOE, once introduced the new television, Alta said that it is the ultimate audiovisual function of the display products, and it also ported open source upgrades and rapid updates to a Cube box, which greatly improved the durability. Consumers do not need to frequently replace the entire TV because of the TV system's poor performance. Only need to upgrade and replace the Cube box.

Li Xuezheng, Senior Vice President of BOE, said that at present, BOE Alta has been sold on the official website, and will soon settle in Jingdong and Lynx Mall, and will establish multiple offline experience points in major cities.




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