Those who participated in the recent China Electronics Show and Embedded Systems Exhibition believe that there is a feeling that the drone is very hot. I also have this feeling when I finish shopping. When everyone is concerned about the Internet of Things, intelligent hardware, and drones. At the time, we revealed a very important thing, but also a very basic thing, that is the Bluetooth chip.
Here we don't discuss the Bluetooth chip in detail, just found a terrific phenomenon from the small and inconspicuous self-timer, that is: a small self-timer actually shakes the Bluetooth world. nerve!
This sense is derived from the data shared by Liu Dawei, director of product marketing of Broadcom's wireless connection division. According to Liu Dawei, the Internet of Things is very hot. Broadcom has been actively deploying. In 2014, in the field of wireless communication, the growth of Bluetooth chips Very fast. And we know that the current smart phones, tablets and hot-selling wearable products, despite the high degree of attention, the actual shipments are still open to question, and in recent years, the growth rate of smartphones has slowed down, so why is the Broadcom Bluetooth chip The growth is very fast, because of the inconspicuous self-portrait, the key factor in the growth of Broadcom's Bluetooth chip in 2014 is the hot sale of self-timer.
Liu Dawei, Director of Product Marketing, Broadcom Wireless Connection Division
At this stage, the demand for smart phone handsets (including wearables, toys, headsets) is also rising, coupled with the emergence of wearable products and the new low-power Bluetooth standard (BLE), Bluetooth devices are welcoming The rise of Bluetooth chip business opportunities. According to data from research firm Juniper Research, it is expected that the number of wearable devices will reach 15 million units this year and reach 70 million units by 2017. It is foreseeable that the Bluetooth chip maker will start a new round of chaos, and it can even be said that a self-timer has become the fulcrum of the Bluetooth world.
When the storm strikes, how can we seize the wind? Presumably this is a question that many people are thinking about. For Bluetooth chip suppliers, the big challenge now is how to clearly understand the changing market needs and make rapid product definitions and demand response. Broadcom, which plays an important role in smart terminal connectivity chips such as wearables, offers a range of wireless connectivity solutions for this market, including NFC, Bluetooth 4.0, Wi-Fi and GPS, which can be wearable devices. Provide a richer application and design space.
For the manufacturer, the developer, how do you get the wind? After solving the problem of the chip, how to solve the PCB design and manufacturing? How to solve the problem of rapid procurement of devices? In this regard, we will take a look at the interpretation of Zhang Xinhua, Technical Director of Huaqiang PCB Business Unit and Jiang Lianghua, General Manager of Huaqiang Core City Business Unit.
According to Zhang Xinhua, technical director of Huaqiang PCB Division, wearable technology is not limited to high-end smart watches or reality-enhanced devices such as Google Glass, which may be dominated by big players such as Google and Apple. There are many sub-divisions, and there are plenty of opportunities and growth opportunities for more companies. Foreseeable wearable applications are many products that are designed to be simple, cost-effective and designed for a specific purpose. Such new gadgets, such as self-timer, can have a good market as long as they can grasp the pain points of consumers. Now Huaqiang PCB has many customers of this type, helping customers to manufacture the Bluetooth module PCB in the self-timer. .
The Bluetooth module is very small, and the requirements for PCB manufacturing process and manufacturing equipment are relatively high. Some small factories have no way to respond to customer demand with the best quality and fastest speed. Huaqiang PCB has strong technical strength and advanced technology. The equipment, and accumulated a leading PCB manufacturing process, is now actively applying Internet thinking, and with the help of the Internet platform, it can make rapid product definition and demand response, and is in the leading position in the production of multi-layer boards and small and medium-sized circuit boards. Moreover, we are actively strengthening technical support services, and have established an engineering service team to strive to comprehensively solve the worries of customers and assist customers to seize the market as quickly as possible. It is reported that Huaqiang PCB application advanced network platform is beginning to radiate across the country, not only in the Pearl River Delta region, but also has a good reputation in many places.
Zhang Xinhua also stressed that don't look at the Bluetooth module is small, but there are many factors affecting the Bluetooth transmission effect on the PCB. PCB layout, material, wire spacing, copper thickness, impedance matching, dielectric thickness between printed wire and reference surface, printed wire width and thickness, presence of EMI problems, etc., will affect the effect of Bluetooth transmission. The circuit performance provided by the PCB must be such that no reflection occurs during signal transmission, the signal remains intact, the transmission loss is reduced, and the impedance is matched to achieve a complete, reliable, accurate and interference-free effect. In the design and manufacturing process of Huaqiang PCB, not only the board connection characteristics are to be confirmed, but also related electrical tests are indispensable. It is necessary to measure whether the circuit or network is in compliance with the requirements, and whether the characteristic impedance value should be measured. Within the prescribed scope of qualifications, the technical indicators are strictly controlled to ensure the smooth delivery of customer products.
Regarding the grasp of the supply chain, Jiang Lianghua, general manager of Huaqiang Core City Division, said that Huaqiang Core City is positioned in the one-stop online procurement of electronic components, based on the electronic technology industry, providing electronic component information inquiry, online trading, Logistics, supply chain and other electronic components business services, genuine goods and fast response is the two advantages of Huaqiang core city, perfect overseas purchasing process and resources can guarantee the authenticity and speed, to help customers solve the supply chain problem; the fastest A half-day arrival will speed up the customer product development process. Moreover, Huaqiang Core City has paid great attention to the online purchasing experience of customers since its launch. The procurement process of the website is simple and clear. The information of Huaqiang Core City online purchasing channel is transparent. At the same time, it also discloses the supplier information and source information, eliminating customers' concerns about the quality of the source. .
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