Bi Baijun: Green Conversion Renewal Lighting Industry Freshmen


In China's homes, more than 2 billion incandescent lamps are being used. If these 2 billion incandescent bulbs are replaced with energy-saving lamps, the annual electricity bill can be saved by nearly 70 billion yuan. The electricity saved is almost equivalent to three Three Gorges Dams. Annual power generation


"If lighting is an old and old industry, like an old man, then this old woman will rejuvenate and become a young girl again." Bi Baijun, general manager of Philips Lighting Greater China, who has been working at Philips Lighting for 12 years. It is believed that with the energy-saving and high-efficiency lighting products such as ceramic metal halide lamps and LEDs becoming mainstream, the lighting industry is undergoing some revolutionary changes. "This change is quite interesting."


This "fun" may come from the lighting industry to find new business growth points. With the implementation of the Notice of the National Development and Reform Commission's Interim Measures for the Administration of Financial Subsidy Funds for the Promotion of Efficient Lighting Products, the illuminating lighting companies have discovered new business opportunities. How to seize the market opportunity and complete self-upgrading in the process of replacing high-efficiency lighting products with inefficient lighting products such as incandescent lamps, has become the direction of the lighting industry's concentrated efforts, and Philips lighting is not to fall behind, start "green conversion" "Strategy.


"China's measures are very consistent with our company's strategy. Promoting energy-efficient lighting products is Philips' core long-term strategy and is our company's main strategy." Bi Baiyu said. In April this year, the Ministry of Finance and the National Development and Reform Commission launched the first batch of high-efficiency lighting products, and 50 million high-efficiency lighting products will receive financial subsidies. In the promotion campaign of 50 million high-efficiency lighting products, 30 manufacturers participated. Finally, the government identified 13 suppliers through public bidding, and Philips is one of them.


Prior to this, Philips has tasted the sweetness of energy-saving lighting products. In 2007, energy-efficient lighting products accounted for 50% of all Philips lighting sales, and this year has reached 54%. In the first quarter of this year, Philips Lighting's global business grew by 16%, and its business in China has increased by more than 20% since the same period last year. This is highly correlated with the promotion of energy-efficient lighting products – in this 20% growth, the speed of energy-efficient lighting products is growing faster.


“In the past few years, Philips Lighting has made several large-scale acquisitions around the world. If China’s lighting industry has a good enough partner, Philips will be happy and likely to make such an investment.” Bibo said that it will not be ruled out. China is likely to make similar acquisitions.


Despite the optimism about the prospects of energy-efficient lighting products, Bishop is still clearly aware of the current gap in the front: “At present, in the promotion of energy-saving lighting products, technical and economic costs are no longer a problem, the biggest obstacle is still the education of the public. insufficient."


He calculated the account for the reporter: In China's family, more than 2 billion incandescent lamps are being used. If these 2 billion incandescent bulbs are replaced with energy-saving lamps, the annual electricity bill can be saved by nearly 70 billion yuan. Electricity is almost equivalent to the annual power generation of three Three Gorges Dams. “Let the concept of energy-efficient lighting be accepted by the public faster, and the speed of application of energy-saving lighting products will be accelerated. This is an important achievement in my personal career.”
(Edit: Xiaotang)


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