Unmanned aircraft is undoubtedly the largest outlet in 2016 except VR. According to statistics, in 2015, the total scale of China's drone market was 6.66 billion yuan, an increase of 48% year-on-year, accounting for approximately 15% of the global market size. It is expected that high growth will continue in 2016, exceeding RMB 9.6 billion, and will exceed RMB 19 billion by 2018. In 2014, the sales volume of domestic civilian UAV products was RMB 1.5 billion, and in 2015 it was RMB 2.33 billion. In the next five years, it will maintain a compound growth rate of around 60%. By 2018, the market size will exceed RMB 8 billion.
However, for the drone market, on the one hand, it is a huge amount of growth. On the one hand, the Dajiang one is the only one. The relevant data points out that DJI has become the leading consumer drone market. In 2015, for consumer-grade drones priced from US$400 to US$1,500 (RMB2660 to US$9,990), DJI has captured 77% of the global market share, ranking first. No one can avoid awe in front of his masculine opponents. Therefore, the latecomers entering this market are all giant-level companies such as Xiaomi, Huawei, Tencent and others.
As we unravel the drone industry, we can find that civilian drones can be roughly classified into aerial photography, surveying, plant protection, surveying and mapping, and racing. The company can enter the top five industries because it avoids direct competition with Dajiang. The plant protection drone market will be bigger and more stable. However, Dajiang is now also vigorously developing plant protection drones, and it can be predicted that this will be the battlefield of the bloody hurricane. The racing (through) UAV is currently a niche market due to its competitive nature. However, according to e-commerce data, the competition is very fierce. Therefore, if you want to enter the drone industry, you will undoubtedly need to identify the market demand points and try to avoid head-on conflicts with the giants.
On August 15th, another company announced its entry into the field of drones, and PanXi Smart Technology launched the Xiaolong UAV, which is positioned as a self-timer. According to official information, we can find its location is very clever: self-timer artifact, for the first time the drone and the self-timer of the two hottest times, it can be described as a cross-border product. According to the evaluation of the process of a product, first of all we have to analyze this product to solve the user's pain points:
1 to play a different self-portrait: self-timer is undoubtedly the hottest behavior in the era, the emergence of self-timer lever, extending the user's hands, and drone self-timer, undoubtedly increased more fun, play a different perspective , reflects the player's personality.
2 lightweight and portable: only 75g of weight, iphone size, compared with the common drone has a high degree of portability.
3 Easy to operate: Use the mobile phone to control it. It will be ready in 3 minutes.
4 The price of civilians: even if Xiaomi claims to be the “first drone of young peopleâ€, it is still at a price of more than two thousand yuan. The price of Xiaolong 699 is indeed quite moving.
5 long battery life: standard two batteries, and can use mobile power charge to solve the problem of battery life.
What is the market prospect of this product? Maybe we can look at it from two perspectives: how self-portrait products are sold, and how drones are sold to analyze.
Selfie products:
Selfie stick: A must-have selfie, 2014 is hot globally as it expands the possibilities for more selfies.
Casio self-timer artifact / Mito mobile phone: Maybe those straight men never want to understand why so expensive, features such a simple product can also be in short supply.
Drone:
Does this use more to say? The data already shows everything.
Therefore, in theory, the combination of drones + self-timer artifacts will naturally have popular attributes and a broad market prospect. In fact, there are already many companies planning to enter this market, including giants like Tencent. It can be foreseen that self-portrait drones do have the momentum to become a new trend in the development of the industry.
The self-timer drone meets the trend of self-timer self-timer, combines the drone with self-timer, and has the advantages of novel gameplay, price civilians, operation suggestions, and portability, avoiding direct confrontation with Dajiang and opening up new market areas. , have the opportunity to become a new trend in the development of drones. Of course, the market needs a certain amount of time to nurture, but we believe that in time, self-portrait drones will become a new trend.