DJI executives revealed in an interview with Engadget a few days ago that camera drones that can be placed directly in their pockets will become a key product to attract mainstream users.
There is a very simple question: how do you sell drones like our parents? Most drone buyers today are professionals, amateurs or people who like to shoot videos. Because of this, not many people will take the initiative to browse quadrotor drones.
Our father is one of them, so if you can sell the drone to him, you can definitely expand the market further. When I threw this question to Adam Najberg, director of global communications at DJI, his answer was simple: "Size is the key issue, but it is also easy to solve." So, the size of the drone. It will get smaller and smaller.
This is not surprising. But Nagyberg is one of the important figures in the field of drones, so when he elaborates this point, we will certainly listen.
"If I can take the drone out of my pocket, throw it into the air, or put it directly on the ground, and press a button, then I can take off and take pictures... it will be very practical." No such product has been launched.
But the company's Genie series of consumer drones is the first choice for most people when considering buying a quadrotor drone. The product is very portable and can be put directly into a backpack. However, from any point of view, it is not compact. There are already some "selfie drones" on the market, but none of them can really fit in your pockets. DJI seems to have an excellent advantage and is expected to change the status quo of this industry.
At the IFA exhibition, DJI released the $300 Osmo Mobile. This mobile phone PTZ is the first product launched by DJI targeting all users. The previous Osmo series products have built-in 4K cameras, and the price is much higher than the range of ordinary users (starting at more than 700 US dollars). DJI has launched enterprise-level solutions and caters to some DIY audiences, so the next target group will naturally target the general public.
The current consumer drone trend is to integrate a 360-degree camera and a virtual reality helmet. These are also the two most popular technologies today, but it is still unclear how attractive these products are to the mass market. After all, 360-degree video and virtual reality cannot be greatly improved through integration with drones—at least for ordinary users.
Nagyberg agrees with this statement: "We heard that people want such a product. But we want to hear enough feedback."
Regarding the future development of DJI, the key may not lie in Osmo Mobile, but in the mobile phone used with it. Similar to virtual reality and 360 cameras, the key to attracting users is to work with existing products. Google’s Carboard/Daydream, Samsung’s Gear VR, and 360-degree cameras that are easy to use on mobile platforms all use smartphones as their core elements. DJI realized that the mobile phone in the user's pocket made it a potential user of Osmo Mobile. That being the case, why not try a similar model on drones.
Parrot, Ghost and Dobby's drones all use mobile apps to replace traditional remote controls, and Nagyberg also said: "If you have a mobile phone in your pocket, it can be a remote control for leisure drones... , Why not do it?" These words easily make people think about DJI's future.
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