The forum brought together the elites of the LED industry at home and abroad, and discussed the foreign market management strategies and related certification standards and strategies from various aspects such as market access, policies and regulations, US energy-saving product subsidy policies and specific requirements. Guests include Howard Wolfman, founder and chairman of Lumispec Consulting, and Nie Pengxiang, CEO of LTL, Pan Weirong, Global Market Development Director of Shenzhen Zhongming Semiconductor Lighting Co., Ltd., Edward J. Schmidt, US MCR Director, Beat Kreuter, General Manager of NEMKO, International Dunndeejones, Asia Quality Manager of the purchasing company Dixons Retail PLC in Hong Kong (Asia) International Procurement Co., Ltd., Zhang Hong, Technical Director of the National Optoelectronic Information Product Inspection and Inspection Center (NOPIS), and senior representatives from UL and NYCE Mexico.
"Scientific interpretation of policy standards, LED has never been a shortcut to Europe and America"
As we all know, the lighting market in the United States is very large. If the United States converts all the lights into LED lights in the next 20 years, it can help the United States achieve a value of 250 billion US dollars. However, any LED products entering the European and American markets must meet the US market access requirements. For LED products, the reliability and safety requirements of any standard are quite strict, and some are almost harsh.
IES LM-79, the standard for electrical and photometric measurement of solid-state lighting products, specifies the procedures and precautions for total luminous flux, electrical power, luminous intensity distribution and chromaticity distribution of solid-state lighting products (SSL); LED light source Maintenance rate test standard IES LM-80, of course, TM-21 standard, IES LM-82 standard, ANSI C82.377 standard, NEMA SSL-1 standard, IEEE P1789 and Energy Star VERSION1.1 .
"LED market access requirements, the United States has a system of testing execution requirements, is more stringent than Europe." Howard Wolfman mentioned in the speech, so domestic companies want to enter the US market, in addition to the safety we usually mention In addition to certification, the three certification requirements of the US Energy Star, Lighting Facts and DLC must also be taken seriously.
In response to the US market's energy subsidy policy, US MCR director Edward J. Schmidt specifically warned Chinese companies, 50 states in the United States, each state has an energy subsidy policy for LED products, but the more difficult is the energy subsidy policy of each state. Different from each other, before the energy subsidy policy is obtained, the cost considerations, reliability and safety access requirements of the products are extremely strict. Therefore, it is very important for Chinese companies trying to obtain US energy subsidies, the interpretation of energy subsidy policies in various states of the United States, and obtaining accreditation reports from professional laboratories. “LTL excitation testing is one of the professional testing laboratories recognized by the US Department of Energy and related agencies. ".
When talking about the ENERGY STAR certification requirements that Chinese companies are very concerned about, NEMKO general manager Beat Kreuter mentioned that LED products sold in the US market must meet the requirements of the US Environmental Protection Agency. The author has noticed a very important message, even if the product is first certified, ENERGY STAR will still sample the products on the market to ensure that it continues to meet the ENERGY STAR entry requirements. In addition, the certification requirements are still being updated. For example, the certification of LED bulbs is required to be launched at the end of 2012 and will take effect in 2013. The product lumens will be maintained for 6,000 hours of maintenance time; the requirements for light efficiency and the requirements for light output will be more stringent. Wait.
In response to suggestions from experts on Chinese companies, Mr. Nie Pengxiang, CEO of LiT Testing, mentioned in his summary that “from the perspective of professional LED testing laboratories, Chinese companies must scientifically interpret standards, and LEDs have never entered the European and American markets. Shortcuts are available."
"To deal with technical barriers in Europe and America, only to do a good job of products"
As expected, the downturn in the development of Chinese LED companies is still coming. But it seems to come a little faster, leading Chinese LED companies to be caught off guard.
Since the beginning of this year, China's LED companies have stopped production on a large scale, and even the news of bankruptcy has been rampant. This is in stark contrast to the previous LED companies' listings. Exploring the reasons, I am afraid that China's LED people have to think hard, this is not only related to the lack of China's LED market rules, but also has a great connection with export obstruction, export obstruction and the increasing market access standards interpretation and response is not timely close relationship.
“I never doubt that China can produce high-quality products and take the initiative in competition with foreign products, but I want to emphasize that if you intend to occupy a place in the US market and European market, products must be recognized, you must Down-to-earth, in strict accordance with the requirements of local market access standards, do a good job, do high-quality products." Nie Pengxiang, CEO of the incentive test, said that China's LED companies were reminded of the difficulties.
Excitation testing CEO Nie Pengxiang
When referring to the certification requirements of the US market, Nie Pengxiang said that although many certifications in the United States are voluntary, Chinese companies must be treated as mandatory entry standards. Do not have the slightest chance of luck, because American consumers It is completely protected. The European market is also the same. Once a recall event occurs, it will be notified in the whole EU. I believe that most Chinese companies do not want to do “a hammer saleâ€. In recent years, the entry standards in Europe have been increasing year by year, and the domestic LED companies have not paid enough attention to the European market access requirements, and the entry barriers in Europe will increase in the future. Therefore, from the standpoint of professional testing institutions, we remind Chinese companies that it is the basis for survival to do a good job in the enterprise and to do a good job. Of course, the superior ability of the excitation test in the quality control of LED products can provide a one-stop solution for LED companies in China.
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