One potential benefit of virtual reality is that in the days to come our flesh will not need to travel around the world to attend business meetings or work discussions. Instead, we meet with colleagues or business partners in virtual space. Although this is good news for businessmen who hate the airport, it is disturbing news for airlines.
The aviation industry earns about $1.3 trillion annually, while business travel accounts for about 30%. This may continue for some time until VR becomes the main reason for the decline in airline revenue. But we now know that in at least one case, VR has an adverse effect on the airline's business.
NBC Global recently held a virtual media press conference for the TV suspense drama Halcyon. Media companies often hold press conferences when promoting their television programs, while media reporters everywhere need to travel to participate in interviews. (Note NBCUniversal International, part of the U.S. large media group NBC Universal)
The story of "Halcyon" happened in 2040. Halcyon was the world's largest VR company. Its executive director died strangely, and female detective Julie Dover needed to investigate the case. There are 10 non-VR and 5 VR versions of "Halcyon". Considering the VR nature of the program, it is reasonable to hold a virtual press conference for Halcyon.
To this end, NBC Global International and VR company AltspaceVR have cooperated to build a social VR environment for users. AltspaceVR creates a press conference environment for AltspaceVR. Actors and staff of Halcyon and journalists from all over the world can participate in this event as an avatar.
Lee Raftery, chief marketing director at NBC Global International, said: "After taking into account flights, accommodation, venues, hair and cosmetics, the international news media may have to pay a large fee. This means At least in this case, airlines may miss a lot of business."
These data may not be enough to arouse the concerns of airline executives, but with reference to the history of the development of information technology in the past, there will often be a period of “deceptive†growth, which will not attract people's attention, but it has become unknowingly The popular trend has caused the original business depression to languish. The most famous are Kodak and digital cameras, DVD rental company Blockbuster with digital media, Nokia and smart phones.
Perhaps only the old man knows whether VR will pose a similar threat to business travel.
VR may have a positive impact on leisure travel. Both Spotify and Pandora support the music business through digital technology and help undiscovered artists find new audiences. These services may actually have caused people to pay more to watch live performances.
The virtual reality travel experience may also produce similar effects, attracting people to real places, thereby increasing the demand for travel.
As for business travel, Laftree believes that NBC is not yet ready to abandon the real-world press conference. He said: "This is very meaningful, because "Halcyon" is a groundbreaking VR project, but the technology needs to continue to develop, and we do not plan to replace the media reception."
This may be true, but the development of VR is enough to have an impact on business travel and may also be only a matter of time.
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