Recently, the news that a good doctor was exposed to layoffs on the Internet was pushed to the cusp and he immediately occupied the headlines of medical internet news.
On the 10th of this month, the day of the 10th anniversary of the online launch of the company, “NetEase's editor Tony†released an article titled “The Good Doctor's Online Exposure After the National Day, Mass Layoffs, or 400! "The article pointed out that there have been reports of layoffs:
“Internal employees revealed that the technology will cut about 40 people, UED will also be cut by 50%, and even the director of the annual salary of 1000 million will follow suit. If calculated according to 50% of the overall layoffs, the good doctor online 800 employees will only 400 left."
The WeChat public number "Mobile Medical Circle" also pushed "Dramatic!" Good doctors have been slammed into large-scale layoffs online, with a scale of up to 50%. However, at the time of the author's dispatch today, the article has been deleted.
The good doctor online has released rumors yesterday, excerpts are as follows:
“The good doctor online is making preparations before the official opening of the smart Internet hospital. For this purpose, normal organizational structure and personnel structure adjustment are carried out. There is no situation in the text.â€
Regardless of whether the layoffs are rumors or facts, the good doctors do have adjustments in the “organizational structure and personnel structureâ€. For the four remarks and questions, the editors of Lei Fengwang (search for the “Lei Feng Net†public number) are doing well. Dr. Wang, the online CEO of the doctor, called for confirmation.
Staff adjustment is the inevitable result of business adjustment
“We have made personnel adjustments that have been going on for several months,†Wang Airlines told Lei Fengwang editors. “Since the establishment of our Yinchuan Internet hospital in April, we have been making structural changes and personnel changes.†The proportion of online consulting services has shrunk, and the expansion of the staff of the Internet hospital services is, in the view of Wang Hang, the inevitable result of normal business adjustment.
“In the past, every department had an online consulting service. With the opening of the Internet hospital, employees who had previously served as online consulting services would be reduced, such as the corresponding personnel in the technical and operational departments, and at the same time, the number of employees who served the Internet hospital would increase. In the departments such as the newly added prescription department and the medical management department, the marketing department and operations staff will also make adjustments accordingly.†Wang Hang said, “Good doctors have regular staff turnover every month, and the number is about dozens of people. In the field of senior management, there is also normal flow of personnel. At present, the company is still recruiting a large number of new positions."
Transfer to Internet hospital
And what is the "normal organizational structure adjustment" mentioned in the statement? Naturally, this is not unrelated to the establishment of the Yinchuan Internet hospital. It can be said that this is a “labor pain†that a good doctor online will face during the transition period.
Since its establishment in 2006, Good Doctor has been doing the disease consulting business. In contrast to health management applications and light-informed consultations that focus on small-disease consultations, good doctors focus on expert-diagnosis medical-grade questions. When Wang Hang’s light medical consultation and health management business was raised in the 1.0 era, he began to turn his attention to Internet hospitals—from the original disease consultation to the field of diagnosis and treatment. In the process, Good Doctor has accumulated resources of approximately 6,228 regular hospitals and 450,000 doctors nationwide online. This is a point that makes Wang Hang proud.
It can also be said that it is the large-scale doctors' resources that allow the good doctors to have the transitional energy.
The reason why good doctors evolved and deepened toward the 2.0 era may be to solve the problem that every Internet medical company faces: the business model.
"At present our business model is very clear."
The service represented by online consultation, registration, and information inquiry is essentially a kind of “medical peripheral serviceâ€. It can only be said to be an Internet activity with a medical nature. It does not really enter into the treatment link. The on-line consultation that good doctors are good at online can't be used as a basis for diagnosis and prescribing prescriptions, which is very limited in the profitability space. This is the problem that Wang Hang referred to as "unclear business model".
In 2014, Wang Hang said in an interview with Baidu News that at the time no mature profit model had been found. "After seven years of development, our investors already know that for mobile health care, profits are not quickly realized."
“Spring Rain doctor has gone a long way since 2011 and has not had a good answer to the business model, and Zhang Rui’s departure as a mobile medical practitioner is a great blow to the medical circle. It’s no wonder The public opinion has been overwhelming and has overinterpreted and amplified the normal changes in personnel of our company.†Wang Hang, who attended the farewell party last Sunday, was full of emotion. He also said that Zhang Rui’s departure may also be a result of layoffs at this festival. The reason for the news.
Wang Hang once participated in the establishment of Qihoo 360. In contrast, he also felt that the pace of the medical industry went a little slower. He thought that the medical system was relatively closed and was constrained by factors such as policies.
In 2015, the turning point in the medical industry business model has come. The State pointed out in the "Opinions on Promoting Telemedicine Services of Medical Institutions" that we must actively promote the development of telemedicine services. In addition, the relaxation of the country’s multi-practice medical practice has seen a large number of Internet medical practitioners see the dawn.
From the original online consultation to deepen the diagnosis and treatment process, the establishment of a medical institution represented by the Internet hospital has become a way for doctors to explore business models online. “At present, our business model is very clear,†Wang Airlines said to Lei Fengwang. “We will transfer all the doctors and patients' treatment processes to the Internet and become the first virtual online hospital in China that does not have offline medical facilities. Referral, referral, and teleconsultation."
Only this year, 17 Internet hospitals have obtained licenses. Good doctors and Yinchuan Smart Internet Hospital are also among them. According to the person in charge, Yinchuan Internet Hospital will be formally put into operation next month.
In order to control costs, the reduction of the original online consulting service department and the expansion of the manpower reserve of the Internet hospital have become an inevitable thing for good doctors to do.
Before the doctor 160, Chunyu doctors, doctors to ask medical network broke news of layoffs in succession, this time a good doctor online has become the protagonist of the incident. The difference from the negative attitude of the “winter of the Internet†is that Wang Hang thinks that this is where the dawn is. He believes that because of the low-frequency strong demand characteristic of the medical industry itself, there is actually no so-called “winterâ€, which is currently only a hot money. Go, the bubble burst process, those who do not have a nude swimming rational enterprise, investors will still be favored.
“Everyone is making personnel changes, and it shows that we can see the future and hope. As long as it is a company that has a clear understanding of its own company, it will undergo such a process of transformation.â€
Attach the doctor online rumor news:
Rumor: Good doctors reduce the number of online jobs by up to 50%
Today, the mobile health circle spreads the message that "a good doctor can reduce the number of employees online by 50%." The content of this news is false, and it is formally explained. Good Doctor Online is in the process of preparing for the official opening of the Smart Internet Hospital. For this purpose, normal organizational structure and personnel structure adjustments are made. There is no situation in the text. After the opening of the Wisdom Internet Hospital, it will open up online medical treatment, electronic prescriptions and drug distribution processes, and establish a convenient online medical treatment process. We welcome talented individuals who are interested in joining the Internet medical industry to join a good doctor online and build a smart Internet hospital.
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