On June 20, Jingdong Group and Mitsubishi Chemical Holdings Group of Japan launched business cooperation in the field of plant factories. JD will be involved in vegetable production, and Mitsubishi Chemical will provide plant plants and cultivation techniques. Jingdong has previously sold vegetables online. With the increasing number of consumers pursuing freshness, safety and peace of mind, JD.com will build self-operated plant factories in Beijing, Shanghai and Guangzhou to expand its fresh business.
Jingdong will build a plant plant of about 10,000 square meters in Tongzhou, Beijing, and put it into operation before the spring of 2018. The investment amount reached approximately 800 million yen. Mitsubishi Chemical will provide hydroponic cultivation systems, as well as technical guidance in seed selection, sowing, harvesting and packaging, as well as health management and vegetable production record management.
The plant will produce 300 tons of vegetables such as vegetables and canola every year. Jingdong will emphasize the freshness, safety and peace of mind of its products through independent cultivation and utilization of the company's logistics network. The vegetables produced at the plant factory of Mitsubishi Chemical were once trial-sold in Shanghai and received favorable comments. Therefore, Jingdong decided to start self-cultivation.
Wang Xiaosong, vice president of Jingdong Group and president of Jingdong Mall Fresh Food Division, said that Beijing consumers can enjoy hydroponic vegetables before the Spring Festival in 2018, and the price is cheaper than organic vegetables.
At this time, Jingdong Fresh has built a fresh-keeping co-warehouse and an exclusive fresh-keeping cold storage in the plant factory. The hydroponic vegetable synergy warehouse is the first vegetable production area coordination warehouse, which can realize the seamless docking of vegetables from the base to the distribution, reduce improper storage, shorten the intermediate replacement, and comprehensively guarantee the freshness of vegetables.
It is understood that Jingdong fresh cold storage has covered: deep cold (below -22 ° C), frozen (-18 ° C), refrigeration (0-4 ° C), temperature control (10-15 ° C) four temperature zones, to ensure After the harvest, the hydroponic vegetables are pre-cooled in the shortest time to reduce the loss and lock the nutrient water.
In China's fresh market, consumer demand for high-quality ingredients is rising sharply, and more and more consumers are willing to pay for high-quality fresh products. Jingdong Fresh introduces hydroponic vegetables and redefines the quality standards of high-end vegetables. In the future, Jingdong Fresh will continue to provide fresh, delicious and non-polluting ingredients, and will continue to expand the sales area of ​​hydroponic vegetables, covering tomato, cucumber, strawberry and other richer fruits and vegetables.
Mitsubishi Chemical Corporation began selling plant factory systems using LED (light-emitting diode) lighting in 2012. The first product has been sold to the plant of MirUpakovki, a plastics forming and processing company in St. Petersburg, Russia. The system will be installed on the underground floor of the plant, all using LEDs as a source of photosynthesis for the cultivation of lettuce and young leafy vegetables.
In 2014, Mitsubishi Chemical Holdings Group of Japan joined hands with China National Supply and Marketing Cooperatives to launch sales of pesticide-free vegetable automatic cultivation systems throughout China. It is planned to build plant factories in 50 locations in 15 Chinese provinces such as Jiangsu by 2017. It is said that Japanese companies are promoting the plant factory business in China through business models for the first time.
Mitsubishi Chemical Corporation has a number of independent intellectual property rights in the field of LED raw materials and chip packaging, and is able to produce LED products related to plant lighting. Its own shareholding plant cultivation factory has a complete industrial chain structure. The product launch market will have strong market competitiveness, and the main market target is currently concentrated in Japan.
Although most of the plant factories in Japan are at a loss, Japanese technology companies are actively promoting the overseas export of plant factories, and mainland China is one of the main target markets. In 2015, Japan's Mitsubishi Chemical Holdings Group began to implement a large-scale plant factory model in mainland China. According to the plan, by 2017, 50 plant factories will be built in 15 provinces such as Jiangsu.
Mitsubishi Chemical's plant factory business has annual sales of 1.5 billion yen. In 2014, a joint venture company was established in China to enter the Chinese market. Mitsubishi Chemical is working with JD.com, which plans to operate plant factories across China, and strives to achieve sales of 5 billion yen by 2020.
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