LED flash: hard "hard bones"

With the development of global communication technology and the outbreak of the smart phone market, the market demand for flash lamps is increasing and the requirements are getting higher and higher. In order to meet the needs of the market, domestic and foreign manufacturers have turned their research and development focus to a longer life. More energy-efficient, higher performance LED flash, but the LED flash is not a breeze, it is a "hard bone" that takes a lot of effort to smash.

Foreign giants "unique" technology Cooperation customers are hard to find LED flashlight development has been nearly a decade of history, the current market structure is basically dominated by Philips (Philips Lumileds), Osram, Yiguang Electronics, Samsung and other four major manufacturers, which are divided into two camps With the vertical structure of OSRAM, Cree, Samsung, and Philips Lumileds and Nichia Chemical with flip-chip structure, with the rapid growth of the mobile phone market, Taiwan Ceramics, New Century, and Lite-On have also rushed into LEDs. Flash supply chain. Among them, Everlight Flash LED products have driven a lot of market share in mainland China, driven by the smartphone supply chain in mainland China.

In the face of the huge cake of LED flash, domestic companies are not willing to hang on to people, and have invested in research and development in order to gain a share in this emerging market. However, domestic enterprises have not gone smoothly during this process, and many enterprises have been blocked by technical barriers and market barriers. Because LED flash is a high-margin product, international manufacturers have very strict protection for this market segment, and it is difficult for domestic packaging factories to break through this technical bottleneck. In addition, Gao Li's market barriers have made it difficult for the fledgling domestic enterprises, because even if they make qualified products, the cost is difficult to compete with the mature products on the market.

As Zhou Xuejun, Marketing Director of Philips Lumileds said: “It is really very difficult for domestic companies to enter the supply chain of mobile phone manufacturers. On the one hand, because LED flashlights have very high technical requirements, they are not allowed to make mistakes. On the other hand, mobile phone manufacturers will not Easy to replace suppliers that have been paired with stable accessories."

And Jingke Electronics (hereinafter referred to as Jingke) product director Weixin also has the same concern: "To enter the flash market, products must meet high performance requirements and long-term stability and reliability. In addition, the flash is mainly used on mobile phones, with domestic LEDs. The fields of display, lighting, backlight, etc. that manufacturers are accustomed to belong to different industries. The client needs time to understand the domestic LED enterprises, and the introduction of product certification is also a process."


Product Director: District Wei Neng


<br> <br> technical difficulties continued fighting hard to attack, hard to find customers, these repelled many domestic LED enterprises desire to attack, in the eyes of crystal families has become a dynamic, district VPOWER said: "flash requirements High performance, stability and reliability, while considering the matching with optical lenses, these have put forward a lot of requirements for developers, although there are many difficulties, but Jingke is ready for long-term operations."

As the only company in China that can mass produce “no gold wire package” products and has been mass-produced for three years, Jingke Electronics has accumulated rich flip-chip welding technology and “no package” R&D experience, and other vertical structures for domestic research and development. LED LEDs focus on different LED companies. Jingke uses gold-free packaging technology. It is also the only company in China that uses LED-free packaging technology to develop LED flash.

Compared with the traditional package structure, the gold-free package technology ensures high reliability of the product, and also has the advantages of low thermal resistance, ultra-thin package, small size and small color temperature difference, which can better exert the advantages of LED, and at the same time, it saves The process of encapsulating the solid crystal and the wire.

With this comparison, Jingke is on the road to research and development of LED-free LED flashlights. After a long period of painstaking research, Jingke finally ushered in the harvest, smashed the difficult bone of LED flash, successfully developed a series of LED flash--Easy flash E-Flash LED (no gold wire ceramic substrate package Flash LED Light source), this series of products has the advantages of compact structure, high luminous flux, high luminous efficiency, high current impact resistance, good heat conduction, etc. In order to quickly gain market recognition, before entering the market, Jingke also invested in solving the application supporting solution for a long time. On the other hand, the customer is very easy to use, so this star product, which was built by Jingke this year, has been well received by customers. (This article is submitted by Jingke)

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