LED lighting channel layout highlights

With the development of the mobile Internet, WeChat has received unprecedented attention as one of the most convenient information communication tools in the mobile Internet era. In the LED lighting industry, channels are often regarded as "equivalent to benefits" and rushed for major companies. Who can quickly sink channels and snatch channel resources, and whoever can occupy the commanding height of the terminal market. Therefore, in this critical period, WeChat and its derived marketing tools have been regarded by enterprises as the “ultimate weapon” to seize the channel market due to its own characteristics.

Recently, the “LED Lighting Industry Channel Layout Analysis and Development” training conference hosted by the Guangdong Semiconductor Lighting Industry Co-Innovation Center was held at the Luocun New Light Source Base in Foshan.

In the “business channel dilemma and existing problems”, Xiao Nan, general manager of Jinling Lighting Marketing Center made a detailed analysis: a brand needs to spread the power to enhance the height, the need to channel to enhance the depth, the need to product to increase the width . Enterprises must establish channels according to their own conditions, seek truth from facts, and avoid blindly following the trend.

At the meeting, Pang Pinxing made a wonderful interpretation of how "LED lighting companies conduct WeChat marketing." Pang total analysis, WeChat communication and traditional website communication, compared with a large user base, transmission methods diversification and low maintenance costs and other advantages. The role of WeChat in the development of LED lighting companies includes: 1. The WeChat platform can enhance brand interactivity and enhance brand image. For example, the most recent Sanxiong Aurora’s “Where is the summer vacation? For Evergrande” theme activity through the WeChat platform has achieved a good interactive effect; 2. It can be used as a good platform for enterprises to display, such as lighting companies such as Mulinsen, Songwei Lighting, etc. The large lighting WeChat platform has been fully and three-dimensionally displayed; 3. It is conducive to enterprises to collect data and better understand market changes so as to better adjust the market strategy. He also said that with the rapid development of the mobile Internet and online retail industry, it may be ushered in a "counterattack", which is the opportunity of the "O2O model."

Finally, Zhao Xiaoming, president of the Shenzhen LED Industry Association, described in detail the “future trends of LED lighting channels”. For the future of LED lighting channels, President Zhao gave several suggestions: If a complete closed-loop design (pre-sales, sales, after-sales), the need for a joint body to achieve, the immediate information transparency is the strongest demand.