A colleague said to me that the lighting and lighting industry is now a small manufacturer and a big business. I can't think of it: how can the sale of lights compare with the production lights? This used to make people laugh at the big teeth. The former company was "cellular", and the merchants who sold it were just bees. Even if it is a market economy, it is not that the merchants are still "bull" than the manufacturers. How the wool is still on the sheep.
When I used some time to observe and investigate the industry, I found that more and more facts proved that the strange phenomenon of "small manufacturers, big business" exists objectively.
"The manufacturers are small, the business is big" is mainly reflected in the following aspects:
The first is the disparity in economic strength, the strength of the manufacturers is small, and the strength of the business is large. From the perspective of capital flow and fixed assets, manufacturers are really not the opponents of the business. Hua Yong of Shanghai, Yu Baoer of Hangzhou, Lin Huasheng of Qingdao, Liu Tongguang of Linyi, Cheng Wencai of Wuxi, Wang Shunbo of Chongqing, and Wu Yunhua of Changzhou... Which one is not a person who calls for the rain, its economic strength is definitely not the general lighting enterprise of Dengdu Ancient Town. Looking forward to its back. The BMW series in the Changzhou lighting market is a lot of hair. But let's take a look at the lighting production bases in Guzhen, Foshan, Huizhou, etc. The “view†is much less.
The second is that the image is very different, the manufacturers look stingy, and the business looks atmospheric. Look at the light terminal of the Super Terminal, look at the image stores and specialty stores of the national logistics companies, and look at the lighting supermarkets and lighting cities across the country. Looking back, we look at the production companies of several production bases, and most of them look very cold. Regardless of the factory appearance, factory area, facilities and equipment, or staff quarters, it is pitiful. There are also quite a few lighting lighting companies whose production workshops are just a large shack. Although there are also large companies such as Opt and NVC, it is worth seeing, but the number is very poor. Compared with the luxury terminal stores that bloom everywhere in the country, it is a shame. Of course, there are also a large number of well-known brand manufacturers, and the unknown terminal stores are everywhere. This is the right to look at a relative phenomenon.
The third is that the threshold is different, the manufacturers invest small, and the merchants invest a lot. Many lighting companies, especially small ones that have just entered the road, have invested millions or even hundreds of thousands, and dozens of workers have been beaten. The threshold is low, the factory has less staff and less investment, and less investment – ​​too many small factories and small capitals have entered the industry. On the one hand, it has added a steady stream of stamina to this industry; on the other hand, it has brought trouble to the industry's aggregation and intensification and scale development. On the other hand, lighting commercial stores, with a random investment of tens of millions of stores; casually operate a storefront, together with purchases, inventory must invest millions.
The fourth is that the business risks are different, the risks of the manufacturers are small, and the risks of the businesses are large. The current production companies have basically got rid of the "selling model" of the last century, and they are all cash in stock. Moreover, more and more enterprises rely on brand advantages, product quality to force "circle money", the implementation of "order sales", "order production" - first take money, after production, and then shipped. And the business must open the door to do business must be in stock, must take money to purchase. At this time, we can easily find that the lack of transparency in cost and price will bring great risks to the business. The product quality and technological level will determine the business risk of the business. It is possible for a company to pass on operational risks to the upstream supply chain and pass the risks on to downstream distributors. It is difficult for dealers to pass the risks on to consumers and society.
The fifth is that the influence on the industry is not the same. The influence of manufacturers on the industry is small, and the influence of businesses on the industry is great. Since the beginning of this year, there have been more than 2,000 production companies in China's lighting and lighting industry, but the whole industry has no "feel". I suspect that even if one or two large-scale production companies die, they may not trigger industry shocks. However, it is difficult to predict what kind of disaster will be brought to the industry once the lighting stores have closed down one or two. The risk of terminal merchants also means that the damage is great, and their every move will affect the entire industry, which has terrible shock to the industry. From this perspective, maintaining the terminal business is to cultivate and maintain the market and maintain the healthy development of the industry.
Manufacturers' breaks - the evidence that our production enterprises have gaps in "investment scale, hardware facilities, research and development level, production capacity, quality assurance" and many other aspects prove that many companies' core competitiveness needs to be improved. There are too many small businesses, too few leading companies and brand companies.
The business is big --- indicating that the market development of this industry is excessive, there is an "overdraft" phenomenon, the operation is blind, the sales model is deformed, and the consumer market is not mature enough and not rational. The market structure needs to be rationally adjusted.
Small manufacturers, large businesses - very easy to make an industry bubble. Remind people of insight and entrepreneurs in the industry to pay attention and control.
Lighting lighting in the off-season is currently doing the market to force the eye protection lamp is a fluorescent lamp does not have anti-myopia effect September lighting industry outdoor advertising key road rankings (Figure) Taiwan Guanglei is expected to grab the Olympic LED billboard business opportunity to interpret 2007 China home art lighting yuan LED participants expand market forces and respond to optimism
1
Ic Diode,Diode Component,Ideal Diode Ic,Diode Array Ic
Shenzhen Kaixuanye Technology Co., Ltd. , https://www.icoilne.com