Young Sohn, the chief strategy officer of Samsung Electronics, is leading the company into a digital medical revolution, setting about creating a platform for related devices and applications to enable consumers to manage their fitness and even medical care information. The company also expects to promote the medical revolution, but few of them are led by the top executives like Samsung.
Sun Yingquan revealed that the company will publish an open platform hardware interface specification called Simband at the developer conference held in San Francisco this fall. The platform is designed for use with smart wristbands and can accommodate a variety of fitness and medical senses. Detector. At the same time, the developer conference will also publish software interface specifications for software programs and cloud services for the Simband platform. At present, the initial version of Simband has been provided to about ten software developers, mainly new startups; Sun Dongquan also intends to personally visit Bosch and other sensor manufacturers in Europe to discuss cooperation matters.
At an annual IMEC Technology Forum in Belgium, Sun Yingquan said: "This entire field is still at a very early stage. Many startups need a platform, so our goal is to allow 50 to 100 companies to join the platform. "Samsung will also launch its own trial version at the Developers Conference in the fall, and the official commercial version is expected to be available next year. In addition, the company plans to invest $50 million to develop sensors for the new platform or Software startup company.
So far, Samsung has announced two strategic cooperation cases: one is that the University of San Francisco will assist the company in verifying the sensor, it should be the equipment used by the school's medical school; the second is European research. The organization IMEC became the first partner of Samsung to develop a versatile sensing device that can measure ECG, bio-impedance, skin temperature, acceleration and other data. Sun Dongquan said: "Our view of the wearable platform is to image it as Google Glass."
Samsung Strategy Director Sun Yingquan introduces the Simband platform at the IMEC Technology Forum in Belgium
Google also recently released a wearable device platform called Android Wear. Sun Yingquan said that Samsung's Simband will not be tied to Android specifically, and will use TIzen and other Linux variants, including cooperation with British software developer TIcTrac. A version of the development.
A few days before Samsung released Simband, Apple also released HealthKit and HomeKit for its iOS 8 platform, the Medical and Home Automation Application Interface (API); Apple's new API echoes Webkit open source software. And with Apple's existing Made for iPhone program, it has received support from a wide range of chip vendors and software vendors including Broadcom, Cypress, and Marvell.
Richard Doherty, senior analyst at Envisioneering, an industry consultancy, said that Samsung may be a little late in pushing the medical revolution, but its big move is likely to attract more followers: "Samsung can leverage its semiconductor and manufacturing capabilities to provide A very powerful biomedical sensor array that significantly reduces the barrier to entry into the market."
Sun Yingquan himself is not a fuel-efficient lamp. He has an electrical and electronic engineering background and an MBA from the Massachusetts Institute of Technology (MIT). He worked at Intel for ten years and then worked for companies such as Agilent. He has served on the board of directors of ARM, Cadence, Cymer and other companies, as well as the CEO of startup Inphi, and now plays the role of firefighting captain in Samsung, hoping to push one of the world's largest electronics manufacturers to the next stage. And led the company to meet the next mobile device war with Apple.
Pushing the medical revolution is not that simple
Qualcomm Life's Qualcomm Life's Donald Jones also hopes to advance the medical revolution. He has curated a $10 million competition for the winners of the sci-fi album "Star Trek". The tricorder becomes a reality; the so-called three-degree instrument is a portable detection and scanning instrument that can be used to identify various biological/animal-free names and components, and to diagnose injuries or patients. The winner of the design competition will be released in 2016.
Jones currently serves as the chief digital officer of the Scripps TranslaTIonal Science InsTItute (STSI). In collaboration with a number of major startups, he has created a device similar to a three-degree instrument. The app can diagnose diseases including diabetes, heart disease or asthma, and provide patient drugs in a better way. He said that this field is already the fastest growing venture capitalist and the most popular fundraising project. .
At the same IMEC Technology Forum, Jones said: "We think watches are still more convenient to interact with medical devices... Smart patches are also a business opportunity to reach billions of shipments... and the human body will become The node of the Internet." But he also pointed out that not everyone wants to see the medical revolution.
"Consumers are ready. The real problem is whether the traditional medical field is ready - but consumers will still play a role." Jone said that many related devices and applications have attracted millions of users: Governments will have to respond when consumers have transparent information about quality, convenience and ratings of health care providers; but when the actual institutional boundaries of medical care become blurred, the government may also be in trouble."
The medical revolution that Samsung Sun Yingquan wants to promote may also face great challenges. Paul Stoffels, the chief medical officer of Johnson & Johnson (J&J), said in an interview with the US editor of EETimes after the IMEC seminar: "When you want to enter the world of human beings from the outside world, the rules of the game will be completely different." Say, you have to deal with government agencies such as the US Food and Drug Administration (FDA). You need to conduct clinical trials and prove that your method is correct. It may take 5 to 15 years and long-term investment.
The consumer electronics industry and the medical industry must learn from each other and discuss how to put electronic products into the human body; this is not a simple task, the cost can be as high as $5 billion, and the regulations and commercial payment mechanisms have to change. According to his experience, Stoffels said: "In our world, it is often necessary to invest $3 billion to $5 billion to launch a new product, but it is likely to fail a week before the listing." He pointed out that J&J spends nearly $2 billion a year. In clinical trials.
Samsung's Simband platform includes a 14x34mm GHz-rated SoC with dual ARM Cortex A7 cores supporting Wi-Fi and Bluetooth
"I applied for a patent for a biomedical sensing system a few years ago," said Doherty of Envisioneering. "To deal with the FDA and government agencies in many overseas countries, the skills you need are completely unrelated to the science and engineering training I have. He said that to get all the relevant government agencies, it will be a common obstacle faced by small start-ups on the crowdfunding website to big companies such as Samsung: "including companies such as Philips, GE and Siemens are hiring a large number of technical specialties." Fine people are only responsible for dealing with government agencies."
STSI's Jones pointed out that promoting the medical revolution requires unique weapons. For example, Scanadu, a startup company, has begun pre-selling a small device that can measure rhythm, blood pressure and heartbeat (see link) on the fundraising website Indegogo, and requires pre-orderers to agree to become clinical experimenters; so far, the device has been Raised $13.4 million to break the record for the fundraising website.
In addition, privacy will be a challenge; Envisioneering's Doherty pointed out: "When consumers' trust in manufacturers is broken, they will never be able to recover." And because the new generation of medical devices and services are operated through wireless networks, the situation More complicated: "All wireless transmission information may actually be intercepted or interfered. In addition, medical institutions have strict restrictions on wireless signal transmission."
Samsung’s Sun Yingquan said that the company plans to create a database that stores and protects personal medical information, and consumers can read and decide who to share the message with. "You can be responsible for your own biological information;" this commitment re-emphasizes the medical revolution vision he described with many other digital providers.
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