Samsung will surpass Nokia to become global mobile phone brand this year

Recently, IHS, a foreign market research company, said that Samsung has surpassed its former mobile giant, Nokia, and became the world’s largest mobile phone brand, with its mobile phone shipments accounting for 29% of the world’s total.

Last year, Samsung’s market share was 24%. At the same time, Nokia’s market share fell from 30% last year to 24% this year. This year will be Samsung’s first place in the mobile phone market. IHS said that the rise of this Korean company has benefited from the hot sales of its smartphones.

Global smartphone shipments are expected to grow by 35.5% this year, and all handset shipments will increase by approximately 1%. This rapid development will push the penetration of smartphones from 35% last year to 47% this year.

"In 2012, the competition in the mobile phone market can be described as 'smart phones and smart phones'," said Wayne Lam, senior analyst of wireless communications at IHS. "Smart phones represent the mobile market." The fastest-growing segment will account for about half of all handset shipments this year, and Samsung’s success and Nokia’s plight in this year’s mobile phone market are due to the different fate of the two companies’ smartphones. ”

According to IHS, Samsung’s success stems from its “quickly emulated” strategy in design and manufacturing. This electronic giant will produce dozens of new smart phones each year, basically covering all corners of the mobile phone market, from the high-end market to the low-end market.

At the same time, the Finnish company Nokia "danced its smartphone operating system to Windows," which caused the company's handset shipments to drop sharply. Nokia's old mobile phone sales also fell. And its new mobile phone with Microsoft Windows 7 has so far failed to help it recover its losses.

In the smartphone market, Samsung also surpassed rival Apple. At the end of 2011, Samsung and Apple are fiercely competing for the leading position in the smart phone market, and their market share is only one percentage point apart. However, in 2012, Samsung successfully surpassed Apple by offering a variety of Android phones of different price points and different models.

In 2012, Samsung and Apple smartphones accounted for nearly half of all smart phone shipments.

IHS claims that it expects smartphone penetration to reach 56% next year, making smartphones the most important mobile market segment. This change will be the most important turning point in the mobile phone market.