Since the 10th generation Civic entered the Chinese market last year, it has detonated the mid-size car market and set a new benchmark for the mid-size car market. With the gradual release of production capacity, the 10th generation Civic's wholesale sales in June has reached 17,600. Thanks to this, Dongfeng Honda's wholesale sales in the first half of the year also achieved 335,062 units, an increase of 34.9% compared with last year.
Part 1
CR-V is a benchmark from start to finish
On July 9th, Dongfeng Honda released a new generation of CR-V. As a star model in the Dongben product series, the launch of the new generation CR-V is also a huge earthquake for the urban SUV market. This can not help but lead to the thinking of good car Jun, after the new generation of CR-V, will be the terminal car sales like the ten generation Civic?
In this regard, we may wish to look at the current CR-V performance at the end of the product life cycle. In June, the sales volume of the old CR-V was as high as 17,600, which means there is no end of the life cycle of the product.
And we can also look back at the performance of the ninth-generation Civic at the end of the product life cycle. In the month before its launch, the monthly sales were only 2,984. After climbing to 16,171 vehicles, the Civic spent nearly a year.
Compared to the 10th generation Civic return to the benchmark, the new generation of CR-V does not seem to go through such a climb process. From the beginning, CR-V was the benchmark for the urban SUV market. Therefore, for CR-V, there is no such thing as a return to the king. What we care more about is the new generation of CR-V, what is the new benchmark.
Part 2
Apply luxury and technology to the extreme
This naturally has to return, the new generation of CR-V products themselves come on. From the full LED front and rear headlights to the powerful body line design, the whole car looks more fashionable, and the tough temperament of the SUV is undoubted. With the double exhaust pipe, the sporty atmosphere is also the same. Overall, the design of the new generation CR-V is more in line with the trend of young people's demand for cars.
When you enter the car, you will find a new generation of CR-V, which is the ultimate in luxury and technology. From the large-size central control panel to the full liquid crystal display instrument, the new generation CR-V is keeping up with the trend of the times. In fact, this system has been installed in the previous ten generations of the Civic, but this system is placed inside the new generation CR-V, it is more luxurious, more than a trace of technology.
From the inside out, the new generation CR-V has been thoroughly upgraded. What's more worth mentioning is that the new generation CR-V is also equipped with Honda's latest safety technology equipment, its Honda SENSING safety super-sensing system, including FCW pre-crash warning system, CMBS collision mitigation braking system, RDM lane offset suppression system. Intelligent safety driving assistance system such as ACC active cruise control system and MVCS 360° panoramic image. The addition of these equipment will also greatly improve the safety of driving, and will also minimize the fatigue of driving. And in the same level of competing models are also very competitive.
Part 3
Powertrain is still very Honda
The improvement of the basic products, these are our most intuitive experience for the new generation of CR-V. Another point that has to be mentioned is that its new power has always been achieved. The 1.5T engine equipped with the new CR-V and the Civic are the same, but with a higher power tuning. Its maximum horsepower is 193 horsepower, the maximum torque is 243N·m, killing all 1.5T engines of the same class, even surpassing the 1.8T of Tiguan.
In addition, the Sport Hybrid Sharp Hybrid + Electronic Button Shift, which was famous last year, is also equipped with the new generation CR-V.
For CR-V's loyal fans, this is undoubtedly a big plus, and this is in line with the current trend of low carbon development in the society. In the future, such hybrid models will be more and more popular in the market. Dongfeng Honda's general manager Fujimoto said that in the future, the proportion of sales of hybrid models will increase to more than 40%. Obviously, the hybrid version of CR-V is also the advanced layout of Dongben for the future SUV market.
On the whole, the new generation CR-V has a huge user base support in the early stage of the listing, and the terminal sales popularity has been enduring. The emergence of a new generation of CR-V, this will inevitably further increase the market fever. Whether it is from the perspective of its own product strength or brand influence, the new generation CR-V will only be more popular than the ten generation Civic.
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