Tencent Home Appliances News (Zhao Yang), October 12 news, in the HDR TV display certification technical specification upgrade seminar released "HDR TV market research and analysis report" pointed out that there are currently 11 brands, more than 40 series, 70 The remaining HDR TVs are on sale, and HDR TVs are mostly concentrated in 55-inch and 65-inch TVs, accounting for more than 70% of the entire HDR market.
Although the industry agrees that HDR is an opportunity to accelerate the TV upgrade cycle, it is still unknown whether this opportunity can be grasped. As we all know, HDR is an end-to-end solution from shooting, production, transmission to display. Although the technical specifications of the display side of HDR technology have been initially established and upgraded soon, only the mature technology of the display side cannot represent the entire HDR industrial chain. All have been developed and perfected.
At present, all parties in the HDR industry chain are working hard. For example, in the area of ​​HDR production, this year's Rio Olympic Games, the United States "NBC" applied the 4K HDR technology to shoot the opening ceremony of the Rio Olympic Games. In terms of content, U.S. streaming media Netflix and Amazon all claim that they will release more than 150 hours of HDR original drama before the end of 2016. At the transmission level, as in the case of 4K, HDR has a large amount of data, a high code rate, and a high requirement for transmission bandwidth. This is a problem that we must focus on in the next step.
The “HDR TV Market Research Analysis Report†released by the Consumer Electronics Survey Office of the China Electronics Chamber of Commerce shows that there are currently 11 brands, more than 40 series, more than 70 HDR TVs on sale, and HDR TVs focusing on 55-inch and 65-inch TVs. , accounting for more than 70% of the entire HDR market. It is expected that the overall sales this year will be within 1 million units, and consumption is expected to grow exponentially next year.
AVC's monitoring data also showed that the market penetration of HDR TV's retail volume in the first half of 2016 reached 6.8%, and this number is expected to climb to 8.4% throughout the year.