Wang Feng's fiil headset conference was held in Beijing's 798 Art District "big can". This is a good conference venue, but I didn't feel good when I got there, because the road of more than 10 kilometers was blocked. It took 2 hours and 10 minutes. It may be because of traffic. Many guests were late, so the conference was delayed compared to the expected delay. I waited for more than half an hour and I was even sleepy. .
I have participated in many technology product launches with stars. The bigger the wrist, the worse the feeling is. The product itself will be diluted. The entertainment reporters will not take care of themselves or even make sense to seize the position. Of course, it is to shoot stars instead of Shooting products, this makes us some of the technology media will be somewhat helpless. This time Wang Feng headset conference, but also a lot of stars to help out, including the previous "China Good Voice" Wang Feng team almost all students, Zhang Yibai and so on The directors, as well as Lao Luo, Zhou Hongyi, Xu Xiaoping, and many Other big names in the investment community of science and technology. In the media WeChat group, many people have begun to say that the premonition may be squandered after this conference, I actually I don't have a cold, and the mood of traffic jams is rather bad. I said that Wang Feng’s press conference is a concert. Listen to the songs and take a look at the products.
But in fact, this is not the case.
From beginning to end, I didn't see an entertainment record. Although there are many stars, the organizer apparently deliberately attracted everyone's attention to the product, not the star. After the press conference, it was a group visit of the technology media. Time, there is no entertainment, holding a lot of microphones waiting for Wang Feng or other stars. In the press conference, Wang Feng is the role of "product manager". From the beginning to the end, many star big names not only did not go to the platform, even Even whoever came, Wang Feng was introduced at the end of the conference. Of course, he sang a song and sang a new song "Thank You" at the beginning of the conference. That alone, the conference did not become A concert, and the product is the only core of the Wang Feng headset Fiil conference.
Wang Feng gave me the impression that a singer with many good-selling works is a "headline brother" who wants to make headlines every day but can't get what he wants. He is a dream instructor who asks every good voice player "What is your dream?" It’s Zhang Ziyi’s men... In addition, you have to tell me that he is a product manager and I don’t believe in killing me tonight.
At the beginning of Wang Feng’s coming to power, he constantly stressed that he was very nervous. The conference was different from concerts. He was not used to speaking in the role of product manager. He asked everyone to be more tolerant. But he listened to the opening of 5 minutes. To the product), I found that he was very smooth, and could not help but sigh a little sigh, Wang Fengkou was okay, there are two. I can look back inadvertently, I saw the largest size of the word finder I have ever seen... Good guy... This The size is catching up with half of the basketball court...
It turned out to be the case, as I read it, waiting to see the product for a while, how can he fight it...
However, it does not.
In this one-hour product announcement, Wang Feng made almost no mistakes, and has been very smooth, very calm, very calm. I deliberately looked back at the words written by the lyrics several times and found that Wang Feng did not read it one word at a time. Instead, take the outline and add a lot of descriptions and insights on the spot. Sometimes the hints are black humor, or pose a joke, Wang Feng does not do it all. The whole process from Introduce your own ideas, to introduce the company's composition, to the final product, not to be shocked. When the price of the product is released, there is no such thing as a sloppy paving. etc. From the whole preaching process of Wang Feng, the confidence and calmness revealed by the tension, I know He is not playing tickets, but really wants to make a product with serious care.
In the group interview after the meeting, although the company's CEO and product director sat with Wang Feng, Wang Feng still answered most of the questions, including product ideas, design details, marketing methods and future plans. During the group interview, there was no word-raising device, but his expression was still smooth and without any delay. If you did not really think about it, it is impossible to have such performance.
The first time I saw such a large-scale word-raiser, but Wang Feng did not complete the one-hour product presentation completely according to the text of Xuanke.
After the press conference, Wang Feng also answered most of the media questions, and the group visit is not an entertainment media. Everyone asks questions about products, ideas, companies, and marketing.
The biggest investor of fiil is Wang Feng. He is also the chairman of Fiil. Therefore, Fiil is not a spokesperson for Wang Feng, but owns. The performance of fiil is directly related to Wang Feng's own brand and interests. Therefore, he is worried. Seriously to do this company, seriously to do headphones products. But professional things need professional people to do, so Wang Feng found the former vice president of Huawei glory Peng Jinzhou joined the CEO, the departure of Peng Jinzhou from the glory in July " Today, it is also a drop out. On the technical R&D team level, Wang Feng has come from a team of Bindeli to get a big team (sorry I forgot what the team boss called), at least it sounds guaranteed.
After the group visit, I think that Wang Feng mainly plays three roles in fiil: (1) product manager, formulating the product's tonality and clearing the product definition; (2) chief experience officer, after product proofing, Wang Feng subjective Listening and using the check; (3) marketing value, this does not have to explain too much. As for other things, it is done by professional people.
However, Wang Feng said that he hopes that the fiil will go to Wangfeng in the future, but it will be able to attract people with excellent products. Wang Feng’s personal brand and influence will be more effective in the initial stage of sound volume, but if it is tied too much Tight, it is unhealthy for brand development. Only the product itself is the long-term development way to make fiil bigger.
There have been some celebrities to do hardware before, but no one has set up a company specifically, set up a research and development team, and clearly express the company's planning. I think Wang Feng seems to be doing very well.
Fiil released two series of three products, namely the earmuff headphones fiil and fiil Wireless, and the in-ear headphones fiil Bestie. There are many technical things to say, you can go to the official website. The aspects are briefly summarized:
(1) Both earmuff type fiil headphones are active noise canceling headphones, with 570mAh built-in lithium battery, support 50 hours (fiil) and 33 hours (fiil Wireless) noise reduction working time. Normal version with wired design, Wireless Adopt Bluetooth 4.1 transmission. The two models are priced at 1099 yuan and 1599 yuan respectively.
(2) In-ear fiil Bestie adopts the combination of circle and iron. The moving iron part adopts the Lou's unit, and the tuning is AKG K3003. The official name is the excellent product learning of the previous generation, but it is not imitated. The price is 599 yuan.
(3) The initial products of the three products are red, blue and silver. After the meeting, Wang Feng revealed that there will be another three colors for sale. Within two months, a limited edition of fiil Wireless will be launched. Whether the function is different from the current one is temporarily uncertain.
(4) fiil and fiil Bestie two headsets now accept appointments in Jingdong and Fiil official website, officially sold on October 28. .fiil Wireless will be available in November. All headset products are replaced for 1 year.
(5) Wang Feng revealed that fiil's future product planning will include higher-end flagship headset products, estimated at least 10,000 yuan.
(6) With the launch of three headsets, App Fil+ is released simultaneously, EQ adjustment (style/sound field/noise reduction, etc.) for headphones, audio and video function switch for headset, OTA firmware upgrade for headset, and headset, registration warranty, etc. Function, the future Wang Feng revealed that it may add more functions such as streaming media to the app.
About the first experience of fiil Wireless I got the fiil Wireless for 1599 yuan after the meeting, because the product itself is not the final commercial version (will be available in November), and just did not take the opportunity, just simply listened A moment, so it is not a review, just a simple first experience, let me briefly talk about my first feelings about Wang Feng headphones Fiil Wireless.
Appearance part of the design is good or not, personally feels good, simple style, not exaggerated, in line with modern popular aesthetic. The overall work materials are worth 1599 yuan, it can be seen that the mold is very fine, the joints between the parts are even and delicate, When the headphones are folded or opened, the folding sound of the folding mechanism gives me a very cool feeling.
Wearing comfort Wang Feng claims that the design of the fiil Wireless earphones has been carefully designed for ergonomics, including slow rebound sponge and protein silk for the earmuffs, and the tightening force of the head beam is 5 Newtons, etc. In my own feeling, the ear The cover part is no problem, the texture is very good, the sponge is really soft and slow rebound, but it may be that my head is a little bigger, the feeling is still slightly pinched, but not serious.
Operating part of the fiil Wireless Bluetooth headset, there is only one multi-function button, through click, double-click, triple-click, hold, etc., you can play pause, match, switch Fiil decorative lights, turn on Siri, switch noise reduction and other functions. It takes a little learning cost. As for the volume adjustment and the selection of the song, it is done by the touch slide operation of the right earmuff. After the experience, it is not difficult for me to remember the operation of the multi-function button, but the touch slide of the earmuff The recognition accuracy of the operation is only about 6-7 percent, and there is room for improvement.
Sound quality performance (no first hearing loss)
The sound quality of fiil Wireless is quite good at the beginning of the ear. The high-pitched part is relatively transparent, and the mid-range is also restored. However, the low frequency always gives me a little bit of meaning. Although the volume is not enough, the quality is not enough. It is worthy of praise. The sound field positioning is relatively accurate. I have listened to several large-scale symphonies. The stereoscopic effect is relatively in place. I am not a headset enthusiast, but I also have some pursuits for the sound. I have heard a lot of good headphones. I have recently heard a good impression and compared it with the Panasonic HD10 with similar positioning. I feel that the overall style of fiil Wireless is more pop music. The balance performance is not as good as HD10 in the first ear, but it is still lovable. That kind of.
It should be noted that I listened to the audio cable and Bluetooth, and the audio source is the highest quality music downloaded by the iPhone6 ​​through the shrimp music members. I think this is basically in line with the conditions of the fiil Wireless user group listening, what high-end CD player is used to pick up the ear. It is not necessary, it is not representative. Of course, I have not...
Noise reduction function Wang Feng said that fiil Wireless can turn off the ANC noise reduction function, can isolate 85% of the external noise, and does not affect the sound quality. My initial experience is that the noise reduction effect is indeed obvious, but the slight noise floor after the noise reduction is turned on. Existence, of course, this phenomenon also exists on BOSE QC25, very slight, does not have much impact on the listening. After turning on the noise reduction, I did not find any significant changes in the sound quality, and the listening function is also better. I can give a 4 and a half star rating for the noise reduction part.
Initial listening to the initial listening, I am basically satisfied with the performance of fiil Wireless, the appearance like to work with material, the noise reduction performance is good, although the operation has room for improvement, but it is also convenient and user-friendly, the value of 1599 yuan. If late If you have a lot of machine and the sound quality can be improved, then I think it is worth the money.
Through fiil Wireless, you can feel that Wang Feng is making a product with his heart. It is definitely not a ticket. The Fiil series headphones should be the fashionable earphone type such as Beats, Panasonic HD10 and Sen Haimomentum. It is not really a fever level. Products. Make a good earphone for the mass musicians. Initially, Wang Fenggan is not bad. I am looking forward to listening to the sound quality performance of fiil Wireless in my hand for dozens of hours.
Here is the real shot of the fiil Wireless
But in fact, this is not the case.
From beginning to end, I didn't see an entertainment record. Although there are many stars, the organizer apparently deliberately attracted everyone's attention to the product, not the star. After the press conference, it was a group visit of the technology media. Time, there is no entertainment, holding a lot of microphones waiting for Wang Feng or other stars. In the press conference, Wang Feng is the role of "product manager". From the beginning to the end, many star big names not only did not go to the platform, even Even whoever came, Wang Feng was introduced at the end of the conference. Of course, he sang a song and sang a new song "Thank You" at the beginning of the conference. That alone, the conference did not become A concert, and the product is the only core of the Wang Feng headset Fiil conference.
At the beginning of Wang Feng’s coming to power, he constantly stressed that he was very nervous. The conference was different from concerts. He was not used to speaking in the role of product manager. He asked everyone to be more tolerant. But he listened to the opening of 5 minutes. To the product), I found that he was very smooth, and could not help but sigh a little sigh, Wang Fengkou was okay, there are two. I can look back inadvertently, I saw the largest size of the word finder I have ever seen... Good guy... This The size is catching up with half of the basketball court...
It turned out to be the case, as I read it, waiting to see the product for a while, how can he fight it...
However, it does not.
In this one-hour product announcement, Wang Feng made almost no mistakes, and has been very smooth, very calm, very calm. I deliberately looked back at the words written by the lyrics several times and found that Wang Feng did not read it one word at a time. Instead, take the outline and add a lot of descriptions and insights on the spot. Sometimes the hints are black humor, or pose a joke, Wang Feng does not do it all. The whole process from Introduce your own ideas, to introduce the company's composition, to the final product, not to be shocked. When the price of the product is released, there is no such thing as a sloppy paving. etc. From the whole preaching process of Wang Feng, the confidence and calmness revealed by the tension, I know He is not playing tickets, but really wants to make a product with serious care.
In the group interview after the meeting, although the company's CEO and product director sat with Wang Feng, Wang Feng still answered most of the questions, including product ideas, design details, marketing methods and future plans. During the group interview, there was no word-raising device, but his expression was still smooth and without any delay. If you did not really think about it, it is impossible to have such performance.
After the group visit, I think that Wang Feng mainly plays three roles in fiil: (1) product manager, formulating the product's tonality and clearing the product definition; (2) chief experience officer, after product proofing, Wang Feng subjective Listening and using the check; (3) marketing value, this does not have to explain too much. As for other things, it is done by professional people.
However, Wang Feng said that he hopes that the fiil will go to Wangfeng in the future, but it will be able to attract people with excellent products. Wang Feng’s personal brand and influence will be more effective in the initial stage of sound volume, but if it is tied too much Tight, it is unhealthy for brand development. Only the product itself is the long-term development way to make fiil bigger.
There have been some celebrities to do hardware before, but no one has set up a company specifically, set up a research and development team, and clearly express the company's planning. I think Wang Feng seems to be doing very well.
(1) Both earmuff type fiil headphones are active noise canceling headphones, with 570mAh built-in lithium battery, support 50 hours (fiil) and 33 hours (fiil Wireless) noise reduction working time. Normal version with wired design, Wireless Adopt Bluetooth 4.1 transmission. The two models are priced at 1099 yuan and 1599 yuan respectively.
(2) In-ear fiil Bestie adopts the combination of circle and iron. The moving iron part adopts the Lou's unit, and the tuning is AKG K3003. The official name is the excellent product learning of the previous generation, but it is not imitated. The price is 599 yuan.
(3) The initial products of the three products are red, blue and silver. After the meeting, Wang Feng revealed that there will be another three colors for sale. Within two months, a limited edition of fiil Wireless will be launched. Whether the function is different from the current one is temporarily uncertain.
(4) fiil and fiil Bestie two headsets now accept appointments in Jingdong and Fiil official website, officially sold on October 28. .fiil Wireless will be available in November. All headset products are replaced for 1 year.
(5) Wang Feng revealed that fiil's future product planning will include higher-end flagship headset products, estimated at least 10,000 yuan.
(6) With the launch of three headsets, App Fil+ is released simultaneously, EQ adjustment (style/sound field/noise reduction, etc.) for headphones, audio and video function switch for headset, OTA firmware upgrade for headset, and headset, registration warranty, etc. Function, the future Wang Feng revealed that it may add more functions such as streaming media to the app.
Appearance part of the design is good or not, personally feels good, simple style, not exaggerated, in line with modern popular aesthetic. The overall work materials are worth 1599 yuan, it can be seen that the mold is very fine, the joints between the parts are even and delicate, When the headphones are folded or opened, the folding sound of the folding mechanism gives me a very cool feeling.
Wearing comfort Wang Feng claims that the design of the fiil Wireless earphones has been carefully designed for ergonomics, including slow rebound sponge and protein silk for the earmuffs, and the tightening force of the head beam is 5 Newtons, etc. In my own feeling, the ear The cover part is no problem, the texture is very good, the sponge is really soft and slow rebound, but it may be that my head is a little bigger, the feeling is still slightly pinched, but not serious.
Operating part of the fiil Wireless Bluetooth headset, there is only one multi-function button, through click, double-click, triple-click, hold, etc., you can play pause, match, switch Fiil decorative lights, turn on Siri, switch noise reduction and other functions. It takes a little learning cost. As for the volume adjustment and the selection of the song, it is done by the touch slide operation of the right earmuff. After the experience, it is not difficult for me to remember the operation of the multi-function button, but the touch slide of the earmuff The recognition accuracy of the operation is only about 6-7 percent, and there is room for improvement.
Sound quality performance (no first hearing loss)
The sound quality of fiil Wireless is quite good at the beginning of the ear. The high-pitched part is relatively transparent, and the mid-range is also restored. However, the low frequency always gives me a little bit of meaning. Although the volume is not enough, the quality is not enough. It is worthy of praise. The sound field positioning is relatively accurate. I have listened to several large-scale symphonies. The stereoscopic effect is relatively in place. I am not a headset enthusiast, but I also have some pursuits for the sound. I have heard a lot of good headphones. I have recently heard a good impression and compared it with the Panasonic HD10 with similar positioning. I feel that the overall style of fiil Wireless is more pop music. The balance performance is not as good as HD10 in the first ear, but it is still lovable. That kind of.
It should be noted that I listened to the audio cable and Bluetooth, and the audio source is the highest quality music downloaded by the iPhone6 ​​through the shrimp music members. I think this is basically in line with the conditions of the fiil Wireless user group listening, what high-end CD player is used to pick up the ear. It is not necessary, it is not representative. Of course, I have not...
Noise reduction function Wang Feng said that fiil Wireless can turn off the ANC noise reduction function, can isolate 85% of the external noise, and does not affect the sound quality. My initial experience is that the noise reduction effect is indeed obvious, but the slight noise floor after the noise reduction is turned on. Existence, of course, this phenomenon also exists on BOSE QC25, very slight, does not have much impact on the listening. After turning on the noise reduction, I did not find any significant changes in the sound quality, and the listening function is also better. I can give a 4 and a half star rating for the noise reduction part.
Initial listening to the initial listening, I am basically satisfied with the performance of fiil Wireless, the appearance like to work with material, the noise reduction performance is good, although the operation has room for improvement, but it is also convenient and user-friendly, the value of 1599 yuan. If late If you have a lot of machine and the sound quality can be improved, then I think it is worth the money.
Through fiil Wireless, you can feel that Wang Feng is making a product with his heart. It is definitely not a ticket. The Fiil series headphones should be the fashionable earphone type such as Beats, Panasonic HD10 and Sen Haimomentum. It is not really a fever level. Products. Make a good earphone for the mass musicians. Initially, Wang Fenggan is not bad. I am looking forward to listening to the sound quality performance of fiil Wireless in my hand for dozens of hours.
Here is the real shot of the fiil Wireless
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