According to the British "Financial Times" report, technology companies like Google, Apple, Facebook and Amazon have become part of people's daily lives. They also dominate the list of the world's most valuable brands. On the other hand, the brand position of car companies and banks is declining. In the 2017 BrandZ Global Top 100 Most Valuable Brands 2017 released by WPP Advertising Group, tech companies dominated the list - Google, Apple and Microsoft occupied the top three for the third consecutive year, Amazon and "Facebook". Ranked fourth and fifth.
Google (profile)
The top five companies’ brand value increased by 14% to US$893.0 billion, exceeding the overall increase of 8% of the Top 100 companies. The total brand value was US$3.64 trillion.
The report said that highlighting the importance of technology brands is that they accounted for a greater share of the Top 100 than they did 10 years ago. The brand value of 37 technology companies in the top 100 accounted for more than half of the total value, reaching 54%, far higher than 37% in 2006.
Reflecting the disruptive nature of new technologies, the average age of the top ten brands in the same period has almost halved from 88 to 42 years.
The list shows that technology companies that have risen rapidly this year, including Netflix, Facebook, and Tencent, have increased their brand value by more than 25%.
Amazon logo (data map)
Retail e-commerce companies Alibaba, China Mobile and Tencent are the only three Chinese companies in the top 20, and the rest are American companies from various industries, including McDonald's in the fast food industry, Marlboro in the consumer goods industry and Coca-Cola, and AT&T in the telecommunications industry. Verizon, as well as Visa and MasterCard in the payments industry.
According to reports, the rankings reflect the “revival†of US companies, which is also reflected in the Dow Jones Index’s 28% increase in the past 12 months. American companies accounted for 71% of the value of the top 100 companies. The brand value of U.S. companies increased by 12% compared to 2016, while that of non-North American companies fell by 1%.
In addition, the rankings also reflect the rise of some "not so high" Chinese brands. There are 13 Chinese companies in the top 100 list, which is a lot more than 12 years ago - there was only one at that time, namely China Mobile. China Mobile ranked third among Asian brands this year, behind Tencent and Alibaba. The total value of 13 Chinese companies listed on the list is 406 billion U.S. dollars.
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