Recently, Li Ruigang had more news. The first thing that was revealed was that Micro Whale Technology had to do 55-inch Internet TV, and one of the founders of Micro Whale Technology was Li Ruigang. On the evening of July 15, it was reported that Li Ruigang and Oriental Pearl (600637.SH) jointly invested 180.079 million euros (about 122 million yuan) to share the Swiss infront.
According to public information, Microwhal Technology was established on April 23, 2015. The legal representative is Li Huaiyu and the registered capital is 200 million yuan. Microwhale's television model to be WTV55K1, 55 inches, by TPV OEM.
This TV set combines the functions of reading, audio-visual enjoyment, mobile Internet, video player, and game console, and cooperates with many content resource platforms, claiming to have rich and powerful video resources and content copyright. Its content partners include Time Warner, who owns Times Media, CNN, HBO, Warner Bros. Pictures, and DC Comics media resources, as well as TVB, Oriental DreamWorks, Canxing, IMAX China, Caixin Media, Sports and Sports, and Sheng. Lishi family and so on.
According to sources, the trader behind MicroWhale Technology is a Chinese cultural industry fund managed by Li Ruigang.
Internet TV is not a new thing. It is not too early for him to do Internet TV, but his Internet TV has a different meaning.
In 2014, Li Ruigang led the reorganization of BesTV and Oriental Pearl to create the A-share first billion-dollar media company. In addition, Li Ruigang also embarked on the deployment of mobile TV, high-definition television, broadband television, terrestrial wireless TV and many other emerging businesses.
It is worth noting that this time, Microwhale's TV is particularly aware in its own promotional materials that the microwhales will support the installation of third-party APPs, which does not comply with the current regulations for Internet TV. People in the industry believe that the breaking of ice on Internet TV is expected to break through Li Shu’s breakthrough.
Internet TV also means that a large amount of content is needed, and Li Ruigang is also frequently acting in terms of content. Recently, his two shots have been related to the sports industry.
On July 8, Li Ruigang and Tencent Holdings (00700.HK) and Hong Kong's "Shell King" Chen Guoqiang also bought large quantities of sports equipment manufacturer Meike International (00953.HK). Li Ruigang will become a major shareholder of Meike, accounting for approximately 64.3% of the enlarged issued share capital; Tencent holds 25.3%; Chen Guoqiang will hold 4.77%. Meike is a Fujian company that manufactures sporting goods and has more than 300 stores in mainland China.
On July 15, Li Ruigang and the Oriental Pearl (600637.SH) jointly invested 180.197 million euros (about 124 million yuan) to invest in Switzerland's Infront.
Oriental Pearl said that the listed company will jointly invest with China’s cultural industry investment fund led by Li Ruigang, and jointly hold not more than 5% equity of Infront Sports. The transaction partners are Wanda Group, IDG, and Chinese Cultural Industry Investment Fund. Infront Sports is the second largest sports marketing company in the world, and it is also one of the world's largest producers and distributors of sports content. The company covers all areas of sports marketing, including copyright distribution, television signal and program content production, event operations, brand promotion, and sponsorship services.
Public information is available on the website. The media broadcast by Infront Sports has a total duration of 4,000 events per year, and broadcasts more than 10 large-scale events per day (including 20 world championship events). Infront supports all levels of sports international (eg FIFA), national (eg German Football Association, Italian Football Association, etc.), league (eg Serie A) and club (eg AC Milan) football matches.
FIFA has designated Infront in 2011 to be the exclusive sales agency for football events in 26 countries and regions in Asia between 2015 and 2022, including the broadcasting rights of Russia in 2018 and Qatar in 2022. It can be seen that Infront Sports has great value in terms of content. Oriental Pearl said: "At present, the football industry has risen to become an important industry in China and has received extensive attention from the public. Infront has a wealth of resources in the football industry.
Investing in Infront will help Oriental Pearl and Five Star Sports gain some advantages in broadcasting rights of major sports events, and promote the development of the company's Internet TV business. It can be seen that football matches have become an important content copyright in the OTT business, which has played an important role in attracting new users or increasing their liveliness.
It is worth noting that the public information shows that the video resources of the microwhale television cover many fields such as leisure, sports, entertainment, watching movies, and fashion. Sports may just be the first step in the content of Li Shu.
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According to public information, Microwhal Technology was established on April 23, 2015. The legal representative is Li Huaiyu and the registered capital is 200 million yuan. Microwhale's television model to be WTV55K1, 55 inches, by TPV OEM.
This TV set combines the functions of reading, audio-visual enjoyment, mobile Internet, video player, and game console, and cooperates with many content resource platforms, claiming to have rich and powerful video resources and content copyright. Its content partners include Time Warner, who owns Times Media, CNN, HBO, Warner Bros. Pictures, and DC Comics media resources, as well as TVB, Oriental DreamWorks, Canxing, IMAX China, Caixin Media, Sports and Sports, and Sheng. Lishi family and so on.
According to sources, the trader behind MicroWhale Technology is a Chinese cultural industry fund managed by Li Ruigang.
Internet TV is not a new thing. It is not too early for him to do Internet TV, but his Internet TV has a different meaning.
In 2014, Li Ruigang led the reorganization of BesTV and Oriental Pearl to create the A-share first billion-dollar media company. In addition, Li Ruigang also embarked on the deployment of mobile TV, high-definition television, broadband television, terrestrial wireless TV and many other emerging businesses.
It is worth noting that this time, Microwhale's TV is particularly aware in its own promotional materials that the microwhales will support the installation of third-party APPs, which does not comply with the current regulations for Internet TV. People in the industry believe that the breaking of ice on Internet TV is expected to break through Li Shu’s breakthrough.
Internet TV also means that a large amount of content is needed, and Li Ruigang is also frequently acting in terms of content. Recently, his two shots have been related to the sports industry.
On July 8, Li Ruigang and Tencent Holdings (00700.HK) and Hong Kong's "Shell King" Chen Guoqiang also bought large quantities of sports equipment manufacturer Meike International (00953.HK). Li Ruigang will become a major shareholder of Meike, accounting for approximately 64.3% of the enlarged issued share capital; Tencent holds 25.3%; Chen Guoqiang will hold 4.77%. Meike is a Fujian company that manufactures sporting goods and has more than 300 stores in mainland China.
On July 15, Li Ruigang and the Oriental Pearl (600637.SH) jointly invested 180.197 million euros (about 124 million yuan) to invest in Switzerland's Infront.
Oriental Pearl said that the listed company will jointly invest with China’s cultural industry investment fund led by Li Ruigang, and jointly hold not more than 5% equity of Infront Sports. The transaction partners are Wanda Group, IDG, and Chinese Cultural Industry Investment Fund. Infront Sports is the second largest sports marketing company in the world, and it is also one of the world's largest producers and distributors of sports content. The company covers all areas of sports marketing, including copyright distribution, television signal and program content production, event operations, brand promotion, and sponsorship services.
Public information is available on the website. The media broadcast by Infront Sports has a total duration of 4,000 events per year, and broadcasts more than 10 large-scale events per day (including 20 world championship events). Infront supports all levels of sports international (eg FIFA), national (eg German Football Association, Italian Football Association, etc.), league (eg Serie A) and club (eg AC Milan) football matches.
FIFA has designated Infront in 2011 to be the exclusive sales agency for football events in 26 countries and regions in Asia between 2015 and 2022, including the broadcasting rights of Russia in 2018 and Qatar in 2022. It can be seen that Infront Sports has great value in terms of content. Oriental Pearl said: "At present, the football industry has risen to become an important industry in China and has received extensive attention from the public. Infront has a wealth of resources in the football industry.
Investing in Infront will help Oriental Pearl and Five Star Sports gain some advantages in broadcasting rights of major sports events, and promote the development of the company's Internet TV business. It can be seen that football matches have become an important content copyright in the OTT business, which has played an important role in attracting new users or increasing their liveliness.
It is worth noting that the public information shows that the video resources of the microwhale television cover many fields such as leisure, sports, entertainment, watching movies, and fashion. Sports may just be the first step in the content of Li Shu.
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