2015 is a year of development of smart wearable devices. Various smart wearable products including smart glasses, smart watches and smart bracelets emerge in an endless stream. Who can think that just one year later, the entire smart wearable market has encountered unprecedented Cold winter. Pebble, once regarded as a pioneer in smart watches, has cut jobs by as much as 25%, assets have shrunk dramatically, and Fitbit has only acquired it at a low price of $40 million. However, Fitbit's situation is not ideal, the company's share price has already dropped from the initial $29.87 to the current $8.
Coincidentally, Fitbit's competitor Jawbone completely discontinued the Up series of health tracking devices in May last year and sold all existing inventory to third-party distributors. As for smart watches, as the most representative smart watch for Android Wear, Moto 360 officially announced that it will not release new smart watches in the near future. Although many other companies have not made public statements, the development of smart watches has been quietly put on hold. In terms of VR wear, Sony performed well last year. Its product PSVR is estimated to sell 2.6 million units, and the rest such as Oculus Rift, HTC Vive and Google Daydream are less than 500,000.
At present, there are still many problems in smart wearable products, and their endurance is undoubtedly the first to bear the brunt. Most smart wearers are hard to avoid the embarrassing situation of fast power consumption of equipment. The product's own battery capacity is limited, and the connection between smart wear and smart devices such as mobile phones and data transmission (via Bluetooth, WI-FI and other technologies) further consumes power. The high rate of repairs is another issue that the public is focusing on. Today's smart-wearing parts are mostly delicate and extremely prone to failure or wear and tear, and the frequency of failure of such products is too high compared to smartphones. Moreover, the accuracy of smart wear for data recording is still questionable. In the nationally popular variety show "Extreme Challenge", the pedometer worn by the guests was limited to the action limit of 3,000 steps, so in order to "kill" other people, the guests swayed each other's pedometer, the digital speed rise. In fact, many smart wearable products with motion monitoring also have such problems. These products are mainly realized by gravity acceleration sensors. The sensors obtain some basic data by detecting and judging the human body movements. In fact, as long as there is a slight vibration, the device may determine that the human body is in motion and calculate the calories and other information consumed. In addition, smart wear also has problems such as materials, privacy, and security.
The price/performance ratio is an important indicator for most consumers to purchase goods, and smart wear is no exception. However, a series of problems such as impractical functions, inconvenient operation, low popularity and high price are common in today's smart wearable market. In fact, the motion monitoring function has long been applied to smart phones, so that consumers can abandon the portable large-screen mobile phone and turn to the "small" smart watch on the screen. This idea is obviously not realistic. And Apple Watch, such products, seem to be rich and powerful, but it is more like a simple stacking of multiple functions, how many people are willing to use such products to listen to music, call? As for exercise monitoring such as exercise steps, distance and calorie consumption, or health monitoring such as heart rate, sleep, blood pressure, blood oxygen, blood sugar, fat, etc., it is also more rib for most people. The features are flashy and the price is expensive. Most smart watches on the market today sell for $300, while smart glasses are even more amazing. The same price is enough to buy a mid-range smartphone or pay for the high-end smartphone. One-half of these factors are also the main reason for the rapid decline in sales after smart wear in the “honeymoon periodâ€. Apple Watch’s shipments in the first quarter of this year even fell from the 4.1 million in the previous quarter to 1.5 million. . At this stage, consumers have not cultivated the habit of using smart wear, which makes smart wear temporarily unable to replace the unique position of products such as smart phones. The design of Apple Watch is more like a peripheral of the iPhone than a stand-alone product.
What kind of smart wearables do consumers want to see?Although the current technology can't make smart wear show the cool features like Iron Man's suits, smart wear should show its uniqueness in order to compete with existing smart products. Especially in the propaganda campaign of various cool concept films in the early stage, consumers have high expectations for smart wear, and the final result is unsatisfactory, which will inevitably lead to a great psychological gap. Too many smart wearable R&D companies are now focusing on industrial design, ignoring the functional innovation of the products, leading to some “smart†wearable devices that have become “golden and jadeâ€.
Nowadays, smart wearers are wisely aiming at the most popular areas of entertainment, health and sports, but the results are not satisfactory. Especially for health and sports, pure data records do not allow consumers to feel their value. Consumers expect effective analysis and reasonable advice after accurate data recording to help consumers improve their habits and ultimately achieve sports and Healthy double harvest. In the entertainment field, VR technology can be said to be highly concerned. Aside from non-self factors (such as external resources such as lack of resources), VR products enable consumers to experience the world of movies or games without making them immersive. Experience more fun and enjoyment with space constraints and restrictions. Human-computer interaction is undoubtedly the key to this technology. How to make better interaction between consumers and devices will become the focus of research.
Although there are some problems with smart wear products at present, its prospects are still quite huge, and wearing smart has become an irreversible trend.
In addition to strengthening the technological sense of products and continuing to improve the functions of products in the fields of entertainment, health and sports, it is the future direction of the world to let consumers get used to and even rely on smart wearable products. Apple spent 6 years developing the iPhone series, making smartphones a necessity for consumers. The development of smart wear is now indispensable for this important stage - smart glasses, smart bracelets, smart watches, etc. The luxury goods, but also lack of "explosive models" such as the iPhone4, can set off a wave of smart wear global popularity. Looking into the future, smart wearables should focus on the intelligence of shoes and clothing. The intelligence of such daily necessities not only helps to speed up the cultivation of consumers' habits, but also greatly enhances the practical use of smart wear. Sex.
It is no exaggeration to say that the emergence of smart shoes is in line with this development trend. At present, Google, Nike, Adidas, Li Ning, 361°, Shuangchi, Anta, Tencent, Lenovo and other domestic and foreign companies are trying to develop smart shoes. Li Ning has achieved good results in the field of intelligent running shoes. Since its launch in 2015, its intelligent running shoes have sold more than 700,000 pairs. Shuangchi's children's smart shoes are also the "Best of the Best" in the "Industrial Design Oscar" - German Red Dot Award. At the Putian Footwear Summit Forum last year, Shuangchi displayed dozens of appearances but functions such as "smart football shoes", "sports game shoes", "children's anti-lost shoes", "senior smart shoes" and "VR smart shoes". Different kinds of smart shoes have attracted wide attention. Nike's self-tied shoes, which were listed this spring, are expected to cause quite a stir.
All in all, although there are some problems with smart wear products at present, its future prospects are still quite huge, and wearing smart has become an irreversible trend. With the continuous advancement of technology, I believe that in the near future, smart wearable products will usher in a real explosion.
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