Apple will be under the altar?

Revenue growth slows down, new products lack new ideas, Apple will be under the altar?

iPhone5 is released, IOS6 has also been jailbreak, all this is logical, everything is so familiar again and again, even iPhone6's leak map is also based on the introduction of new product rhythm began in microblogging, forums have been reproduced. Not surprisingly, after a year and a half, we can see the next iPhone 6 - almost 100% similar to guesswork.

The introduction of Apple products has completely disappeared when the iPhone 4 was released at the time, making global users send out “Woo!” new sighs of praise. After experiencing so many generations of product upgrades, simple hardware specification upgrades did not seem to be able to mention people. Interest, but even so, we cannot underestimate the company that could make a net profit of $13 billion within three months. It is obviously too early to discuss whether Apple is beginning to decline. However, in addition to the worrying financial reports, there are Android and the Windows Phone8 army before and after the attack, Apple's good days, it seems to be the end:

The financial report shows that Apple's single-quarter revenue and net profit growth in 2012 reached a new low of 4 years and nearly 10 years respectively, indicating that Apple's high-speed growth "myth" has been shattered.

Second, Apple’s gross product profit fell sharply from 44.68% in the same period in 2012 to 38.63%. This was due to the increase in the cost of raw materials, foundry, etc., on the other hand, the increase in the number of users led to a slowdown in user updates. However, Apple's accelerated pace of product updates will inevitably affect the level of profit and brand.

Third, Apple over-reliance on the iPhone. The financial report shows that iPhone's revenue accounted for 56% of Apple's overall revenue. In the smart phone market, Apple is facing a strong blockade from Samsung. Once iPhone sales problems, Apple's over-reliance on a single product to overcome the disadvantages of the world is bound to highlight.

Fourth, Apple products have already experienced the phenomenon of right-handedness. The financial report shows that Apple sold 22.9 million ipads globally in the quarter. Surprisingly, Mac sales fell from 5.2 million units in Q4 in 2011 to 4.1 million units in the same period in 2012. Apple’s iPad and other mobile networks The terminal cuts away the cake of the traditional PC, and the nature that is cut also includes Mac.

Last but not least, people are worried about Apple's product innovation. After Cook took office, he accelerated product innovation, but compared to the era of Jobs, the “new” of Apple products in the Cook era can only be called improvement rather than innovation.

Revenue growth slows down. New products lack new ideas. Will Apple be the beginning of the altar? let us wait and see.