Multi-factor TV industry cut prices in advance

"Straight down 3,000 yuan," "Buy 55 inches to send 42 inches," "minimum 60% off" ... ... The reporter saw a few days ago, this should be "gold nine silver ten" only ushered in the color TV price war, this year ahead of schedule to August. An in-depth investigation found that the price reduction was caused by multiple factors.

Stores, manufacturers cut prices
This month, Gome and Suning launched the nationwide color TV promotional campaign in unison, and the reporter saw in the home appliance stores in the city that the promotional slogans of the various color TV sets are dazzling. “There are three reasons why the color TV market was forced to advance in August. First, after the energy-saving subsidy policy is over, the market is generally bearish on the TV market in the second half of the year. The prices are used by stores to regain popularity. Second, in order to tie in with the e-commerce war in August, the online line is adopted. The next synchronization promotion activities; the third is to send force in advance, for the upcoming 'golden nine silver ten' warm-up. "A store owner told reporters.

It is understood that in addition to the color TV manufacturers to promote sales in addition to the store, the LED display technology ushered in a breakthrough, but also allow large-size color TV has a sharp price cuts. "With the significant improvement of LED display technology and the substantial decline in unit cost, the cost of LCD panels has been declining." According to industry sources, the 32- to 42-inch LCD panel market is now in a situation where supply exceeds demand, and the average panel price has dropped by about 20%. The small-pitch LED display technology is widely used in large-size color TVs, directly leading to further price reductions.

In addition, the new color energy efficiency standard will be formally launched in October, the original energy efficiency of the first level is only equivalent to 3 levels of new energy efficiency, which means that the existing level 1 products will all be delisted. The reporter saw that brands of color TV sets are increasing their efforts to clear stocks of “non-compliance products” and boosted the early arrival of this price cut.

Traditional TV is forced to cut prices

"To tell the truth, there are really many consumers who come to take music as super TV and we do cost-effective." A domestic brand TV sales manager told reporters that the current domestic market, 60-inch smart TV prices in the million or so, and Super TV The X60 is only 6,999 yuan. Traditional TV is forced to cut prices. The reporter found that not only domestically produced color TVs, but also Japanese brands that have always been high on the price are significantly “self-descending”. Sharp's new 60-inch LCD TV is priced at 6,999 yuan, and Sony’s 60-inch LCD TV Listed at a price of 7799 yuan.

"25,000 super TVs are sold out instantly, which undoubtedly put pressure on traditional TV makers. It is said that iQIYI will also launch its own brand of Internet TV, and Xiaomi will launch a 47-inch full-size meter supporting MiMi in early September. "High-definition color TV." Li Hua, a veteran IT industry commentator, believes that the enormous potential of the living room market allows Internet companies to deploy the smart TV industry based on a strong IT background and online video content and applications. The impact on the traditional TV industry has already emerged. Cross-border "price wars will be further detonated.

Lu Jiebo, a well-known household electrical appliance expert, pointed out that the dependence of smart TV on IT technology is high, the smart ecosystem based on operating systems, and the new business model formed around the smart ecosystem will be the key to the future development of the television industry. For consumers, the product line will be more abundant, the price will be more favorable, but more important is the smart experience and hardware and software after-sales service, do not pay attention to the price.