AWE2016 opening, big coffee gathered

The China Household Appliances Expo and Consumer Electronics Expo 2016, sponsored by the China Household Electrical Appliances Association, opened in Shanghai New International Expo Center. At this global exhibition, the largest home appliance exhibition in the Asia-Pacific region, more than 600 exhibitors created a shocking performance with a record-breaking scale of exhibition and numerous exciting activities, which can be called the “Oscar” of the home appliance industry.

Reloaded unprecedentedly across the globe

AWE has a history of more than 20 years of development. In recent years, it has reached a new scale. AWE2016 made its debut to the audience with a new name. Renaming the former “China Household Appliances Expo” as “China Home Appliances and Consumer Electronics Expo” fully demonstrated AWE’s ambition to compete with the world. It also demonstrated that consumer electronics will become the most growth of AWE. The field of sex. This exhibition will span over seven exhibition halls and more than 600 exhibitors. The exhibition area will reach 100,000 square meters, an increase of 40% over the previous session. There are more than 350 media participating in the event. The exhibition is divided into white goods, components, consumer electronics, 3C digital products, high-end appliances, kitchen appliances, living appliances, environmental and health appliances, communications products, commercial appliances, wearable devices, smart platforms, home audio and other categories. Among them, communications products and commercial appliances were first shown at AWE.

AWE 2016, which covers all the home appliance industry ecosystems and upstream and downstream of the industrial chain, has brought the highest level of display to the world with a record-breaking scale. Jiang Feng, chairman of the China Household Electrical Appliances Association, said: "After several years of unremitting efforts, AWE has become one of the world's three major home appliances and consumer electronics exhibitions that are in line with IFA and CES. AWE has become a showcase for China's home appliance industry and global home appliance industry. stage!"

Giant companies compete for colorful products

This year, AWE attracted more than 600 exhibitors, including Haier, Midea, Samsung, Galanz, Siemens, Sharp, Electrolux, Hisense, Changhong and other domestic and foreign traditional household electrical appliance companies, as well as Internet companies such as Xiaomi, Jingdong and Tmall. Everyone has shown their unique skills to attract the audience's attention. Galanz took “G+ Wisdom Home” all home appliances to show Chinese and foreign guests how traditional appliance manufacturers faced new opportunities and new changes. How to demonstrate new vigor; Huawei and BroadLink attacked smart homes; Oakes was invited to the famous movie star Zheng Hao and new products. Debut together. In addition, the Alpha robot that appeared on the stage of the Spring Festival Evening also landed on the show, adding a touch of color to AWE, which was already very splendid. Today, with the rapid development of mobile internet, intelligentization has become an irresistible trend. All companies exhibiting products are also more integrated into the smart ecology, fully embodying the theme of “Internet + Your Home”.

In addition to new products, colorful live events have become an important means for exhibitors to attract attention. The Internet of Things (IoT) company ILA launched a free face value activity and used advanced technology to score the appearance of the audience. The Internet of Things home security leader, the spotted cat, has launched a game of room-to-door crossing. Participants will play as agents in the game and do their best to escape from the secret room and get rebirth. There are also many activities such as VR experience, new product launches, live performances, and lotteries, waiting for the audience to participate.

Each way Big Coffee gathered to help the high-end forum to pass the voice of the world

The AWE2016 scene is brilliant and supporting forum activities can not be less. On the afternoon of March 9th, the highly-regarded China Home Appliances Development Summit Forum held the third floor banquet hall on the third floor of the Jumeirah Himalayas Hotel in Shanghai. This is the sixth session of the forum. The theme of the forum was "Listen to the voices made in China." From the marketing side, manufacturing side and other parties to the 2016 home appliance industry analysis, the trend of the future of China's home appliance industry. Haier Group CEO Liang Haishan, Huawei Terminal Chief Strategy Officer Shao Yang, Skyworth Group President Yang Dongwen, Jingdong Electric Appliance Division President Yan Xiaobing, AO Smith President Ding Wei, Xiaomi Co-founder Wang Chuan, Huawei Terminal Chief Strategy Officer Shao Yang and other industry players Big coffee will gather together to comprehensively analyze and judge China’s home appliance industry’s global competition.

The forums held at the same time in this year's event included the China Real Estate Fine-fitting Frontier Forum, the 2016 Epland Awards Ceremony and the China (International) Smart Home Innovation Forum, the 2016 China Environment and Health Appliances Summit Forum, and the 2016 China Household Appliance Industry Chain Conference. China Home Appliances Internet Development Strategy Forum, 2016 China Big Data Innovation Application Forum, China Color TV Trend Development Forum, etc. A large number of industry leaders, professors and scholars from home and abroad gathered for this AWE to help the array, while delivering voices from around the world.