More and more families are now equipped with water purifiers, or are starting to pick them up—after all, in their view, nothing is more important than the water quality of the entrance. It is also based on the development trend of the invention, domestic institutions predict that by 2020, the water purifier market is expected to reach a penetration rate of 33.48% in urban households.
At present, with the increasing demand for quality and life, new appliances such as water purifiers have emerged, and water purifiers, formaldehyde detectors, and fresh air systems have gradually become one of the most influential categories of consumers. All home appliance brands are also optimistic about water purifier business opportunities, have increased investment, expand production and expand the market. Although the domestic water purifier market is developing better, as a niche product, it is still necessary to continue to eliminate the consumer's sense of distance to the water purifier, and carry out in-depth product promotion around the daily application scenarios.
In recent years, the growth of the water purifier market is gratifying. According to public information, in 2017, China's water purifier market was close to 100 billion yuan, a year-on-year increase of more than 30.84%. At present, the water purification equipment is mainly divided into three major technologies: microfiltration, ultrafiltration and reverse osmosis. Among them, the reverse osmosis water purifier has a high quality of effluent, the market share has exceeded 51%, the production enterprises are close to 3,847, and the annual sales volume reaches about 10 million units. According to forecasts, the sales volume of water purifiers will continue to increase by more than 15% in 2018, and the overall scale of the industrial chain will exceed 32.7 billion yuan.
In the eyes of the industry, a new generation of environmentally friendly products represented by water purifiers and fresh air systems are becoming an essential element of Chinese Home Appliances. In fact, at different stages of economic development, consumers have formed the standard of "standard" for family evaluations. For example, 50 years ago, "three big pieces" represented by sewing machines, bicycles and watches, 40 years ago The "new three big pieces" represented by color TVs, refrigerators and washing machines. Nowadays, the green economy is booming, and green appliances, including water purifiers, are constantly adapting to the needs of the "new middle-income group" quality life.
As a modern home appliance, the water purifier can bring convenient and healthy drinking water processing methods, and its mode is precise and controllable, which can restore the original taste of water resources. Purified water has advantages in ensuring healthy drinking water and low carbon cycle. Compared with the traditional water making process, it can effectively solve the problem of high water consumption and lead the industry to improve water efficiency. The industry believes that water purifiers can replace a lot of manpower work, such as filtering heavy metal ions, scales, bacteria and other impurities in the water, and far more intelligent and digital than artificial.
In the case of optimistic water purifier business opportunities, home appliance companies have increased investment, expansion of production, and actively expand the market. From the feedback of users, it is designed to meet the public's demand for water health, and the frequency of use of water purifiers is showing an upward trend. The market's response to the water purifier is also better, and everyone feels that it is very convenient to operate. "Water treatment often comes from demand, but water purification can penetrate daily life." The water purification technology is constantly improving, and the products are more practical and easy to use. The water purifier will become one of the must-have items for Chinese household appliances.
Although the domestic water purifier market is developing better, it also faces some challenges. At present, the domestic water purifier penetration rate is low and product awareness is low. Many consumers are still unfamiliar with the water purifier, and have not really touched the product, which seriously restricts the release of market potential. Due to the lack of effective promotion routes, the promotion of water purifiers is far less than that of traditional home appliances. The water purifier is still limited to word-of-mouth communication. How to let consumers touch and experience the charm of the water purifier is a difficult point in the future.
It is impossible to solve the above bottleneck problems by relying solely on enterprises. In the eyes of many people in the industry, innovation is the key to opening the water purifier market. It is necessary to dig deeper and effectively solve the pain points of users. At the same time, eliminating the consumer's sense of distance to the water purifier, and promoting it around the daily application scenario is a better path. Next, we should promote the daily attributes of water purifier drainage service, water saving value, and intelligentization, and enlarge the cake in the water purification market so that more consumers can feel the charm of the water purifier.
The water purifier industry is still in the initial stage of consumer popularization, and some people need to take the lead in establishing a common promotion path to achieve brand holding and industry development. The industry believes that it is necessary to take more measures to expand the consumption awareness of water purifier equipment, build a bridge between enterprises and consumers, trigger public enthusiasm for New Products such as water purifiers, and promote water purifiers into thousands of households.
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