Car sharing economy is popular, time-consuming lease of new energy vehicles has become the main

Urban congestion, environmental pollution, and the size and size of the restrictions on urban travel have given birth to the concept of car sharing. In addition to Didi's travel, easy access to platforms for private car sharing, and platforms such as Mobike, ofo, and Xiaoming bicycles, which focus on short-distance travel, some startups have begun to target time-sharing, a more subdivided field. In foreign countries, Car2Go, a car sharing project launched by Daimler in 2008, has become very popular in Europe.

Compared with the half-day rental of car rental companies such as car rental cars and car rental companies in China, the advantage of time-sharing is that users can pay the fees according to the actual mileage and time of the lease, and they do not have to pay the deposit offline. Park in a public parking space.

The car sharing economy is popular. Time-sharing new energy vehicles have become the mainstay.

The TOGO Tour song established in 2015 is the platform for the main timeshare rental. Founder Wang Lifeng believes that short-term short-distance, self-service repayment, and minute-by-minute lending mode is the blank of the market.

TOGO has started to operate in Beijing in September last year. It is mainly distributed in the CBD area, such as Wangjing, Huamao Center, Fortune Center, and Sanlitun. At present, the main model on the TOGO Togo platform is Mercedes-Benz Smart, which charges 1.88 yuan per kilometer, 0.28 yuan per minute from 8 am to 8 pm, and 0.02 yuan per minute from 8 pm to 8 am. The basic unit price of Beijing taxis is 2.3 yuan / km.

With GPS and mobile phone devices, billing by minute, convenient car rental process, cheap price, that is, the mode of borrowing and returning has already made many working families experience the convenience of renting a car.

In addition to the road songs TOGO, EZZY, some P2P car rental platforms such as Baojia travel, friends and friends used to transfer to the time-sharing market, SAIC, SAIC, Jianghuai, Volkswagen and other auto manufacturers have also begun to invest heavily in this area.

P2P car rental platform to transfer timeshare

In the P2P car rental platform that was in full swing in 2014, after more than two years of development, there is still no expected period of explosion. Among them, due to the imperfect credit system and the host's wait-and-see attitude, the limited supply of vehicles and the difficulty in standardizing the sharing of private cars have become an important factor hindering the development of the P2P rental industry.

To this end, by 2016, some P2P car rental platforms have been transformed, and time-sharing is the next opportunity they are optimistic about. In May of this year, Baojia Renting a car was renamed as “Baojia Travel”, and the company’s main business was adjusted from P2P rental car to timeshare lease; Friendship Car Rental has also been fully transformed into a new energy timeshare leasing company and renamed as “Friends”. Friends car."

It is understood that Baochao travels the time-sharing lease as its main business based on three considerations. First, the release of policy and market demand; second, the smart car sharing software and hardware system has reached the stage of commercialization; third, time-share leasing is more convenient, smart and economical than the daily renting method commonly used in P2P car rental.

Li Yu, the co-founder of Friends and Friends, believes that the reason why the time-based lease is optimistic is that the time-sharing model is much lower than the standard training cost of the P2P model; on the other hand, the electric vehicle sharing is compared to the fuel vehicle. Sharing makes risk control easier. "The key to the sharing of fuel vehicles lies in the problem of wind control. Because the fuel vehicles have residual value and the industrial chain is long, it is difficult to eliminate the phenomenon of stealing by the perfect air control system. The sharing of electric vehicles does not exist."

In addition to the startups that originally sought opportunities in the car rental industry, some new energy auto companies are also very optimistic about the leasing model. It is understood that BAIC New Energy has completed and put into operation about 40 time-sharing leasing outlets and launched more than 1,000 new energy vehicles.

According to industry analysts, the reason is that new energy vehicles are currently costly. Take pure electric buses as an example. Compared with traditional fuel buses, the actual selling price is often 2-3 times higher. National and local subsidies are subsidies for one-time car purchases. Even after deducting national and local subsidies, the selling price is high. In the traditional car, because the state is not in place, there is no confession. It is even more difficult for new energy vehicles to be sold directly to end users, so the new energy car rental business has become an industry with development potential.

New energy vehicles become the mainstay

Judging from the TOGO price of the song mentioned at the beginning of the article, the core competitiveness of time-sharing is often due to the low price brought by cost control and the efficient supply and demand deployment. To this end, many time-sharing platforms choose new energy vehicles as their main offering.

Li Yu believes that on the one hand, "policy dividends + technological progress + user demand changes" together create a better entrepreneurial environment for time-sharing car rental. From the perspective of policy dividends, new energy vehicles are enjoying the state-driven policy dividends, such as car subsidies, tax exemptions, 100% winning, and no restrictions; from the perspective of technological advancement, the mileage of trams is increasing by 15% per year. Costs are down by 10% per year. This exponential progress will affect the entire industry very quickly. Time-sharing is the best entry point for new energy business.

On the other hand, users' acceptance of the concept of shared vehicles is increasing. Most young people do not think that private cars are a symbol of status, so they are more inclined to pay for services, rather than ownership.

In addition, the shortcomings of the new energy vehicle's endurance capacity are effectively avoided in the use of time-sharing. The reason is that users who use such platforms mostly meet the short-distance travel needs in their own cities. Therefore, the life of a new energy vehicle of about 100 kilometers can basically meet the needs of users.

It is understood that at present, 90% of the vehicles used for time-sharing on the Baohang travel platform are new energy vehicles, and gasoline vehicles only account for 10%. Policy is an important reason for ensuring the development of energy vehicles. Li Rubin believes that although time-based leasing has fewer vehicles, the growth rate is fast, and with the promotion of policies, new energy vehicles will be more and more.

Offline network construction and charging problems

From the perspective of operating mode, time-sharing leasing is a heavy asset operation, and it is necessary to integrate all resources to achieve scale. However, due to the generally small scale of operating enterprises, the distribution of outlets has become a bottleneck restricting the development of the industry.

The premise of large-scale operations is the need for more vehicles, and the intensity of the site can meet the needs of users. To this end, Baoji Travel has signed a 526 project strategic cooperation agreement with 21 car-sharing eco-enterprises, and will start more business cooperation in the future, through the Baoji Yuexing drive24 time-share rental brand operation sharing station and vehicle source expansion.

It is understood that Baoji Travel plans to establish at least 100 Yuexing drive24 demonstration car sharing stations providing car time-sharing services in 100 cities across the country by 2020, of which 10 key cities will reach the scale of 1,000 stations.

In addition, charging is a pain point that needs to be solved in a time-consuming rental platform that uses a large number of new energy vehicles. Compared with new energy vehicles, the cost of fuel vehicles is slightly higher, but there is no charging problem, and the concept of mobile operation can be realized. In contrast, new energy vehicles need to keep the car fully charged at all times, so it is also necessary to accurately determine the user's usage habits, vehicle parking location, urban tides and other data to analyze the location of the charging pile.

In order to solve the charging problem, Youyou has established a “charge and stop” network with the charging pile enterprise. It is hoped that there will be charging piles in the parking space to ensure the highest efficiency of charging piles.

The maintenance of the offline operations team is also an indispensable part. TOGO's offline operations team will periodically disinfect, clean and replenish each vehicle based on background data.

In general, the time-sharing of automobiles is still in the initial stage of development. With the gradual increase of entrepreneurs and the guns of major auto companies, a new travel market in the Red Sea will be created in the future.

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