The rise of the O2O marketing model allows consumers to screen and trade online, and the new business model of offline experience and consumption can provide a way out for traditional brick-and-mortar stores, and then stimulate consumers' desire to purchase in physical stores. This requires a revolution in commercial lighting, entering the 2.0 era of commercial lighting, and the “magic power†of LED lighting to enable consumers to achieve comfortable sensory and shopping enjoyment and stimulate consumer desire, becoming a powerful new era in business development. marketing techniques. 
This article first proposes the commercial lighting 2.0 concept, which will analyze the impact of the commercial lighting 2.0 era on physical store marketing, LED commercial lighting that satisfies consumers' comfort, consumer psychology, XNOVA light source and LED commercial lighting suitable for commercial lighting in market segments. Intelligent.
From the 2.0 era of business to the 2.0 era of commercial lighting
"Business 2.0" comes from "Web 2.0" and is a commercial embodiment of the concept of a new era of network development. According to Wikipedia's definition, Web 2.0 refers to a web-based platform that uses user-driven Internet traffic. It embodies innovations in the technology architecture and service platforms triggered by the ICT revolution. It is structured in the context of new knowledge and new technologies, focusing on the interaction between people and participating in information sharing to produce rich and vivid network resources.
Figure: Communication in the Web 2.0 era.
The core of Business 2.0 is also the interaction, dissemination and sharing. It is a new business developed under the highly developed knowledge economy and the extensive application of information technology, and the development of a high degree of professional division of labor and deepening of professional knowledge. mode.
Figure: In the era of business 2.0, the circulation of big data made the cost of information acquisition low and the cost of information screening higher.
The era of business 2.0 represents an era of large-scale collaboration. The commanding height of this new era is to tap people's psychology and human needs from the perspective of human nature. The core is to "understand", understand the trend of the times, understand the needs of consumers, and succeed. The key is to empathize, understand and satisfy the consumer's psychological desires.
Web 2.0 and Business 2.0 are typical examples of technology innovation and people-oriented innovation 2.0 in the Internet and business. In the 21st century, the commercial lighting of physical stores is the same. It should be adapted to the needs of consumers with highly developed knowledge economy. Combining the increasingly mature and rapid development of lighting technology innovation in recent years, people-oriented, understanding consumer needs, High-quality LED lighting brings consumers a comfortable sense and stimulates people's positive consumer psychology. Even in physical stores, consumers can interact with lighting and merchandise, enjoy shopping in high-quality lighting environment, and “illuminate†"More purchasing desires, but also share consumer experiences and pictures through the media.
Figure: LED shopping mall lighting, user-friendly shopping environment and lighting effects.
This kind of interaction between people and light, people and goods, enjoying the shopping environment, and sharing experiences through the media is the core of the new era of commercial lighting 2.0.
Under the O2O marketing model, commercial lighting 2.0 "lifts up" the marketing of physical stores
O2O (o nline -2-offline) marketing model, also known as offline business model, refers to online marketing and trading to drive offline operations and consumption, which is in the process of commercial 2.0 development in the past few years to meet consumer expectations of physical experience products. The psychology, while producing a fresh business model.
O2O pushes the information of offline stores to Internet users through discounts, information, service reservations, etc., thereby converting them into their own offline customers, which is especially suitable for goods and services that must be consumed by the store, such as catering and fitness. , watching movies and performances, as well as beauty salons, photography, etc. However, for commercial stores such as shopping malls, retail stores, and specialty stores, it also provides opportunities to attract more consumers to visit the store, and then effectively increase their shopping enthusiasm and stimulate their desire to purchase more.
In the era of rapid Internet development, e-commerce in the original B2B, B2C, C2C business model, consumers buy or photograph goods online, sellers send goods to buyers through logistics companies, this consumption model has developed very mature, also It is generally accepted, but even in countries with very developed e-commerce in the United States, the proportion of offline consumption is still as high as 92%. Since most of the consumer's consumption is still realized in the physical store, people are still willing to experience consumption in the physical store, so that the online e-commerce business model O2O will attract the online consumers to the offline store for consumption. It came into being.
Figure: O2O marketing model.
The O2O marketing model combines the online screening, the fastness of trading products, flexibility, transparency and offline enjoyment of services, physical experience, and consumer psychology of goods, thus realizing online virtual economy and offline real economy. Integration, with a broad market space, is also gradually diversifying into business. This also allows traditional brick-and-mortar merchants to see some hope in competing consumer groups such as Baidu, Ali, and Tengxun.
The core of the O2O marketing model is online prepaid and offline enjoyment of services and experiencing physical consumption.
Figure: How to capture consumer preferences is a key point for online and offline retailing.
The O2O model has many benefits for users, businesses, and platforms, creating opportunities. But for users, this is a new consumption model that needs to be adapted and experienced. For the O2O platform, how to attract a large number of highly viscous users and how to attract offline life service providers is a key. For the merchants, a higher offline service requirement is proposed, that is, how to let consumers enjoy the service in the physical store under the Internet, comfortably experience the consumption of the physical store, and stimulate a stronger consumer psychology, inducement in the entity The store continues the desire to shop and consume.
The O2O marketing model emphasizes offline service and physical experience. Leading the actual consumer back to the offline store, in the era of online shopping, the traditional physical store is integrated into the future business model, the key is that offline stores can allow consumers to enjoy the service, enjoy shopping, easy and comfortable Experience the consumption of physical stores.
The lighting of the physical store will play a key role. The monotony of traditional lighting needs revolution. It needs to be designed in high-quality spot, light color and lighting effect in commercial lighting design, and it can be accurately and continuously and reliably illuminated with soft and fidelity light. Commodities truly reflect the color, texture and characteristics of the goods.
In the physical business scene and decorative lighting, with excellent lighting design, light, color, performance to match the customer's feelings, create a relaxed and pleasant environment, thus guiding customers to generate positive consumer psychology, and in some There are customers and lighting, interaction with the goods, or dynamic lighting to enhance the customer to experience the goods. These innovations that require commercial lighting require access to the era of commercial lighting 2.0.
Figure: Offline lighting for offline lighting in the 2.0 era of commercial lighting.
In the era of commercial lighting 2.0, excellent quality LED light and professional lighting design, bringing new lighting technology and art, aesthetics, etc. into the physical store, people-oriented, lighting the commercial space for the characteristics of specific market segments, performance The color and texture of the product enable the customer to enjoy the offline consumption, experience the goods in the physical store, and induce the purchase desire in one step, thereby promoting the marketing of the physical store. The commercial lighting 2.0 era will allow physical stores in the online shopping era to find a way out.
General specifications
Base speed: 1 Detachable shaft: lock & unlock sign
LED light: No Speed setting: 1
Technical specifications
Power: 150W/200W Frequency: 50/60 Hz
Voltage: 220-240V Cord length: 1.2 m
Design specifications
Material body: ABS Surface finishing: injected color
Material rod: Stainless steel Material blade: Stainless steel
Material measure cup & chopper: SAN
Dishwasher attachments: Yes
Approvals
GS/CE/CB/LVD/EMC/ROHS/LFGB/DGCCRF/REACH/ERP
Optional Accessories
A. Mixer Beater (s/s)
B. Mixer whisk (s/s)
C. Potato masher
D. 550ml measure cup
F. 700ml measure cup
G. 350ml chopper
Mini Electric Hand Mixer,Mini Hand Mixer,Turbo Function Hand Mixer ,Home Hand Mixer
Housoen Electric Manufacture Co., Ltd. , https://www.housoenappliances.com