In the prediction of the future game market, SE believes that the current competition in the console market will be more intense, but with the popularization of smart devices such as mobile phones and tablets, the game market is undergoing a huge transition period. Marvelous is at 15 In the fiscal report, it was disclosed that several console/puppet games such as Ghostsweet 2 Real Red, Bottom of the Bottom, and Taboo had failed to reach market expectations, and the game business, which eventually included an arcade platform, was not reached. The company's turnover of 6.376 billion yen was down 16.4% year-on-year, and its operating profit was 502 million yen, down 77.9% year-on-year.
However, there are still game companies continuing to develop console games. Nintendo's 3DS software sales amounted to 62.74 million copies in FY2015. Nintendo points out that with the continuous popularization of 3DS and WiiU and the continuous launch of first-party games, the popularity of any host is expected to increase further. In the future, Mario Racing 8 and Nintendo Star Wars 3DS/WiiU will be introduced in addition to the established order. In addition, Blueport Interactive also stated that it will release the Sword of the Sky PS4 console game in 2015. At the same time, Blueport Interactive is also in contact with a number of major TV platforms and plans to launch the Hero Sword TV version of the game.
Why TV host games will encounter the embarrassing situation of the ice and the fire?
According to analysis in the industry, in fact, for the layout of the game market, each game company has a different emphasis, and in particular, the mobile game arrogance rush, which also makes many people shift their focus to the mobile game market, and for the game itself. Depending on different aspects of time experience, game technology, and development teams, this may also be one of the reasons why each game company has focused on the game field.
For Microsoft and Sony, which are originally from console manufacturers, due to years of experience in technology, personnel equipment, etc., perhaps for the TV console game market, they can better grasp their core user groups and participate in mobile games. The fierce competition of the last flight is not as good as it is and it is a way to subdivide the game.
At the same time, console games have developed for many years, and users who have accumulated for a long time have gradually become the external propaganda of their own brands. At the same time, TV host games, whether they are innovations or game experiences brought to players, are different from mobile games, and this also means that There is still room for development in the TV console game market. However, whether or not it can meet the needs of players and gain market recognition should actually start from the product itself and marketing methods.
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