According to foreign media reports, Apple CEO Tim Cook (TIm Cook) recently said in an interview that Apple is increasing investment in artificial intelligence and reality enhancement technology for future products.
Cook looked at: "Look at the core technologies that make up a modern smartphone, and then look at the decisive technologies in future smartphones, such as artificial intelligence. Artificial intelligence will make smartphones more necessary for users." Apple's dependence on the iPhone It is very obvious, and the growth of the smartphone market is slowing down, and the outside world has raised questions about Apple.
Cook said: "Smartphones will be a better assistant than the current one. Today, you may not go out without a mobile phone, and in the future, your contact with mobile phones will be closer. The performance of smart phones will explode. "This may benefit from AI and AR.
Apple is gradually improving the voice assistant Siri, such as starting to support third-party developers. Cook also said that Apple "will expand Siri's functions in an important way." However, Siri's competitors, Amazon Alexa and Google's similar products, already support third-party applications.
Cook reiterated his previous statement that Apple is investing heavily in real estate. Including AI and AR, but he did not disclose that Apple is only developing reality enhancement software, or will launch dedicated hardware similar to Google Glass, Magic Leap and Microsoft HoloLens. So far, commercial real-life enhancement devices have not been successful, and Google Glass was only an expensive toy for developers.
He said: "I think that the reality enhancement is very interesting and is a core technology. So at present, we have a lot of work behind the scenes."
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