End of energy-saving subsidies to inflict frequency conversion product sales

The implementation of the energy-saving appliance subsidy policy for nearly a year is coming to an end. From the observation of the recent May Day market, there has been an upsurge of energy-saving appliance purchase on the market. Color TV sets and air-conditioners have become the main products in this energy-saving purchase boom. According to the data of China Yikang, the cumulative volume of retail sales of color TVs during the May period increased by 16.58% year-on-year, and cumulative retail sales increased by 15.04% year-on-year. The accumulated retail sales of air conditioners decreased by 5.88% year-on-year, and cumulative retail sales increased by 2.26% year-on-year.

The share of frequency conversion products rose to the highest point since implementation. According to data from Aowei Consulting, during the May 1st, the sales volume of finalized products for fixed-frequency air conditioners and inverter air conditioners was 80.0% and 60.0%, respectively, of which fixed-frequency air-conditioners increased by 2.8 percentage points. The share of inverter air conditioners rose by 2.6 percentage points. The refrigerator's final product share was 73.5%, an increase of 3.3% compared to the previous quarter; the sales volume of washing machines was 65.4% of the short-listed products, an increase of 1.0 percentage points from the previous quarter. This is the highest point since the implementation of energy-saving subsidies, frequency-converting products rose to the implementation of energy-saving projects.

Only the average retail price of energy-saving products for washing machines rose during the 51st period, the average retail price of fixed-frequency air-conditioning in the energy-saving market was 2,792 yuan, a decrease of 3.7 percentage points from the previous month, and the average retail price of inverter air conditioners was 4,620 yuan, a decrease of 4.2 percentage points from the previous quarter; the average retail price of washing machines was 3022 yuan. The increase was 1.3 percentage points; the average price of refrigerator energy-saving market was 3,260 yuan, a decrease of 4.3 percentage points from the previous quarter. In terms of prices, only the price of washing machines has gone up.

The white electricity market will continue to be affected by the policy closure, and the energy saving subsidy policy will have a strong “sweeping effect”, and it is expected that the peak of energy subsidies will come in mid-to-late May. Lian Siqing, president of Zhongkang Market Research Institute, believes that the deadline for energy-saving and benefit-making projects is approaching, and that there is no answer to whether the policy can continue, but it is certain that the subsidy policy will dedicate the last force before the end to boost the market. The continued growth. If the policy does not continue, household appliances companies will face a severe test.

Policy to promote the transformation of the home appliance industry The expiration of the home appliance subsidy policy will undoubtedly cause the home appliance industry to set off waves of waves. Some experts pointed out that this is actually a major opportunity for the home appliance market transformation. Jiang Feng, chairman of the China Household Electrical Appliances Association, pointed out that the home appliance industry will grow moderately in 2013, but behind the recovery, the pattern of China's home appliance industry has ushered in a new round of reconstruction period, home appliance companies are facing a brand upgrade mark.

As for the industrial adjustment and development of enterprises, home appliance companies are also striving to develop. With the rejuvenation of consumers and the upgrading of consumer attitudes, home appliance manufacturers have promoted industrial upgrading with consumption upgrades, accelerated the upgrading of products and technologies, and injected young brands with new products. The elements of fashion and fashion are believed to bring more markets.