Five categories of home appliances energy efficiency standards upgrade

From October 1, flat-panel TVs, inverter air conditioners, washing machines, air-heated water heaters, and range hoods will implement new national energy efficiency standards. Starting tomorrow (October 1st), products that fail to meet the new national standard for entry will be banned from production, but sales of “old products” are allowed to have an overdue period of one year. In order to clean up inventory early, this year's National Day holiday, the old national standard products will usher in the promotional season. Experts believe that the implementation of the new national standard will not result in a substantial increase in the price of home appliances.

Mei Dunjian, assistant general manager of Guangzhou Gome, told the reporter of the “First Financial Daily” that the current new energy efficiency standard products are not very large. In the old national standard products, the sales promotion of air conditioners will be greater, because in September the new frozen year has been upgraded and the products have been upgraded; the color TV is just entering the busy season, and the old product clearance and the National Day promotion will also be combined; in addition, the washing machine , air energy water heaters, range hoods, these types of products with the improvement of energy efficiency standards, will also use the National Day holiday for the promotion of old products into the clearance.

The relevant person in charge of the Suning Guangzhou branch also stated that regardless of the manufacturers or merchants, the "Eleventh" holiday will increase promotional efforts to clear the old standard products.

Among these five types of products, the pressure on color TVs is relatively light. Yang Yingshi, general manager of Hisense Guangzhou Branch, said that almost none of the color TV products that did not meet the standard were available. Eleven went all out to push new products. Zhong Zhifeng, general manager of Skyworth Guangdong Branch, also stated that it had not received notification of the clean-up of used products and that National Day had pushed 4K TVs.

Liu Wei, general manager of AVC's flat panel division, analyzed that after one year of energy-saving and citizen-friendly policies, the energy efficiency level of the color TV industry has basically reached the requirements of the new national standard, only the past level will become the new standard. Grade, change the mark on the line.

“The overall impact of the new national standard on the water heater industry is also small,” said Li Tao, head of the brand division of Wanjiale Gas Appliance Co., Ltd. Because the time that the air energy water heater enters the market is relatively short, the share of the water heater in the overall market is small, and the scale is not great. National Day is a good opportunity for air energy water heater sales promotion. Manufacturers will reduce some of the old standard products through price reductions and gifts. The upgrade of energy efficiency standards is beneficial to the development of the industry and can be more standardized and healthier.

In contrast, the new national standard has a greater impact on range hoods, air conditioners and washing machines.

The energy efficiency standard for range hoods is formulated and implemented for the first time. According to the new standard, the energy efficiency rating of range hoods is divided into 5 levels, which will pass full pressure efficiency, standby power, shutdown power, and normal odor reduction and oil emission values. The major indicators are evaluated and graded. Zhong Yikang analyst Shi Ting said that under the new energy efficiency standard, leading brands with technological advantages and scale advantages will gain significant benefits in the new round of industry reshuffle. At the same time, energy conservation and environmental protection, smoking effects and designs will be more consumed. Concern. In the upcoming 11th Golden Week Promotion, mid-to-high-end, large suction range hoods will become the focus of manufacturers' promotions.

The new national standard has a greater impact on the air-conditioning industry. Li Qiang, director of the domestic R&D center of Midea Group Home Air Conditioning Division, said that unlike the old standard, the new APF standard for inverter air conditioners, in addition to the refrigeration evaluation, also adds a heat evaluation; and, to improve the energy efficiency standard value, the original level Equivalent to the new standard, the original two is equivalent to the new standard three, and eliminate the original three and below products. "This raises higher requirements for the technology of air-conditioning plants." Li Qiang said that Midea Air-conditioning has completed the switching, certification and production of full-line products in accordance with APF standards, and will use the opportunity of upgrading standards to further improve the product structure.

According to Yu Weixing, CEO of Ovid Consulting, “The implementation of new energy efficiency is bound to allow manufacturers to prepare for product cleanup. Eleven must be one of the company’s most important time nodes. The manufacturers will use 11 sales promotion for the old energy efficiency standard inverter air conditioners and washing machine products. Quick cleaning, and the future will be the main air-conditioning and washing machine products will be the new three-level energy-efficient inverter air conditioners and inverter washing machines."

Peng Ye, the vice president of Zhongkang, also believes that now is the peak season for sales promotion. Manufacturers will be able to stay clear and the future will be more active. Since there is a one-year buffer period and inventory needs to be digested, it is expected that the new standard product will be fully listed after the "51."

For the impact of the new national standard, Peng Yu said that it is conducive to energy-saving emission reduction and industrial structure optimization. He does not believe that the price of home appliances will rise sharply. "After the clearance of the library, the price will decline. After May 1, next year, prices will return to normalization and will not be higher than they are now. Because China is a buyer's market, if it cannot overcome the cost pressure brought by the new standard, it will be difficult to survive. It is expected that the manufacturers will respond through the scale of procurement and technological innovation."