The 4-day 2017 Hong Kong Spring Electronics Fair has officially come to an end. In just a few days, thousands of manufacturers from all over the world staged this smoky "technological innovation" war. "Intelligence" has become the key word of the 2017 Hong Kong Spring Exhibition, and any artificial intelligence products will eventually need to steadily land. This exhibition also attracted many well-known media reports. As a global leading chip design company, Juxin Technology participated in this Hong Kong Electronics Fair and accepted media group interviews on the spot. This time I was fortunate to interview Zhou Zhengyu, Chairman and CEO of Juxin Technology Doctor, the following is the main content of the interview.
Full coverage of the new three major product lineups
It is not difficult to find that the torch core's booth has not only expanded its area compared to previous years, but also exhibited more abundant products. When interviewed by Dr. Zhou Zhengyu, CEO of torch core, on the overall product planning of torch core in 2017 Answered: "The product lines involved in torch core before last year are mainly audio, video, and smart products, but from this year, or even in the next 3 to 5 years, torch core will develop in three broader directions. They It is wireless audio and smart ear wear, smart multimedia, smart computing and the Internet of Things. "
The wireless audio product line that Juxin said is not only traditional Bluetooth audio, but also WiFi audio, smart ear wear and other various devices (smart headphones or sports headphones with voice interaction). Intelligent multimedia has changed from the traditional old man machine, game machine, and learning machine to a smarter interactive experience smart device, and a child companion robot that crosses artificial intelligence with the artificial intelligence. Smart computing and Internet of Things mainly include application processors for OTT, VR, and tablet products on the Android platform. 2017 is more about the development of application processors and the display of finished products. There are robots, VR, and more artificial intelligence interactions. Products, etc. It can be seen that the torch core is comprehensively covered in product planning, and all arrows are sent out.
Endless sound experience
In terms of audio, Juxin exhibited the ATS282X series of Bluetooth audio chips in a comprehensive layout in the high, medium and low markets. The ATS282XW series of products jointly created with Waves is more concerned. It is worth mentioning that Torch Core also set up a separate audio-visual room in its booth, which shows its unique intention to the user experience.
As we all know, Juxin has achieved very good results on Bluetooth audio products in the past year, and has reached cooperation with many well-known brands. So regarding the core advantages of Juxin in wireless audio products, Dr. Zhou Zhengyu said: The torch core is started from audio, such as MP3, small speakers, elderly machines, loudspeakers, etc., and the torch core has been pursuing cost performance in the industry, but while pursuing cost performance, it pays great attention to sound quality, emphasizing the sound quality Endless pursuit, for example, 10 years ago, everyone felt that phonographs and CDs were good enough. Now we are pursuing high-quality HiFi sound effects. The pursuit of sound quality by humans is endless. The same is true for torch cores, whether high-end or low-end Products, even the low-end possible cost has been reduced very low, we still have to insist that the sound quality is industry-leading and recognized by the industry, and our product layout is high, medium and low-end market, which can meet the sound quality of different classes Consumer demand, this is one of the key points. Another key point is low power consumption, while pursuing sound quality and cost performance, Evidence of our power control, low-power core is the torch has been in the industry's leading edge technology. "
Micro-intelligence with small steps
In addition, Dr. Zhou also responded to the strategic viewpoint of "small step brisk micro-intelligence" mentioned by Juxin's smart multimedia product director in the media interview. Dr. Zhou believes that in terms of intelligence, artificial intelligence is now only in the starting state of "ape monkey", far from reaching the state of "human". To truly achieve the experience of artificial intelligence, we need to gradually cross the border from intelligent multimedia to artificial intelligence. This will be a combination of the two fields. Our torch must ensure that every step can be landed, and each step can allow customers and end users to achieve a truly intelligent upgrade in experience, so we proposed this small step to go micro-intelligent View. The so-called small-step brisk walking is to ensure that our customers and terminals have a significant improvement in the artificial intelligence experience within a limited time. For example, Juxin added voice and image recognition to traditional multimedia products to clearly let the user experience As the products are different in terms of intelligence, this is the best performance of micro-intelligence in small steps.
In addition to the well-known ATS3503, ATS3603, and ATS3703, Juxin Multimedia's new products also showcased its ATJ2293A R2 program children's educational video machine, which can both learn and sing karaoke and play piano entertainment. What is more worth mentioning is that the torch core robot solution ATS3603 has recently won the "2017CITE Innovation Product and Application Award". Juxin Technology is very interesting to compare speech recognition to ears, speech intercom to the mouth, and image recognition to the eyes, just like people step by step. And such a clear product segmentation can also meet the different needs of consumers.
Artificial intelligence needs to land
What made the media feel deeply is that when talking about the topic of the Internet of Things that has been broken and the development of today's hot artificial intelligence, Dr. Zhou Zhengyu's insight is very unique, and he even shared with us the torch core in artificial intelligence. Long-term layout. Dr. Zhou told us that the two trends of the Internet of Things and artificial intelligence will be the center of the torch core layout in the past two years. As for the big concept of the Internet of Things, Dr. Zhou believes that the concept of the Internet of Things is huge, and has not yet had a good landing place, so that it is now a bit too much. Then, the same artificial intelligence will have the same problem. Artificial intelligence is very hot now. If it does not have a reasonable landing place and no real intelligent user experience, if it is just a robot for artificial intelligence, it may be very There is no follow-up soon. Dr. Zhou emphasized that we pay more attention to the landing of artificial intelligence.
It is the problem that Torch Core has always wanted to solve. It mainly focuses on "eyes" and "ears". Not only is it good-looking and beautiful (audio and video), but it also needs intelligent and innovative elements to be added. It can be heard, understood, What to do after listening to realize the function of real ears, the eyes should also change from good-looking videos to more interactive content, based on more content and data in the future cloud space, so that the eyes can see, understand, see Understand and know what to do, and slowly become a real intelligent robot. The eyes and ears are the two core points of the torch core's hard work in artificial intelligence.
In terms of AP application processors, the Torch Core booth displayed smart mobile robots / smart POS / identification devices equipped with the Torch Core S500. It is understood that the torch core platform products based on the AP application processor are already very rich, and the positioning and subdivision of the three products S500, S700, and S900 are very precise. In terms of VR, the torch core still does not reduce heat, showing the VR all-in-one machine based on V700 and S900VR. V700 is a new VR all-in-one product launched by Xiao Chili. S900VR shows eye control technology and gesture recognition technology. And for the first time, jointly with the three parties (planner Tun Qier / brand manufacturer QYD) to launch a new VR PAD product (split VR all-in-one machine) equipped with torch core V500 chip, not only the appearance of the traditional VR glasses has been improved, the visual experience It has also achieved a leaps and bounds breakthrough, far exceeding the 1080P visual effects of competing products plus excellent clarity and realistic color reproduction will bring an immersive 2K movie viewing experience.
Continue to pursue product landing
We all know that the development of science and technology is getting faster and faster from concept to implementation, and the time period is getting shorter and shorter. However, Dr. Zhou has proposed that the essence of many products is actually eternal. For example, the human being just mentioned about sound quality. The pursuit of good taste is endless and endless. In the future planning, Dr. Zhou said that the torch core is mainly in audio and video multimedia and AP. The focus of multimedia is to realize the crossover of audio + video to artificial intelligence. AP continues to cultivate VR, robotics, commercial display, and no Man-machine, tablet, OTT and other products.
In the end, Dr. Zhou Zhou expressed his views and practices on the market in one sentence: "The ultimate goal of all deployment and planning of torch core is to achieve innovative and intelligent landing, from simple to complex, let the product realize small steps. The staged landing will achieve a full landing in the end. "
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