The departure of Jobs made Apple once in crisis. After the return, its series of measures brought about radical changes to Apple. Every company has almost a core soul, and he has witnessed every step of the company. Once the soul character exits, the various crises behind the company will also surface.
Qu Yuanren San "Father" Zhou Yongming resigned
In HTC's latest annual shareholder meeting, Zhou Yongming, the former HTC hero, has become the former general manager. HTC officials also said that Zhou Yongming had officially resigned in September last year, and his work was taken over by current CEO Wang Xuehong. For those who are familiar with HTC, Zhou Yongming must not be a strange name. During the heyday of HTC, he participated in the design and development of a number of classic products such as HTC HERO, and was called the "mobile godfather" in Taiwan.
At the same time, VR, which is considered to be the next vent, is also a product developed under the leadership of Zhou Yongming. Its HTC VIVE has become the cutting-edge product of the current VR market and may lead HTC to recover.
For Zhou Yongming's resignation, there is still no clear answer. Perhaps the mobile phone business is difficult to improve. Perhaps it is not in line with Wang Xuehong's opinion, perhaps it is to find a new direction of development. All this is still unknown. However, the departure of the godfather is undoubtedly a heavy blow to the current HTC.
Xue Yu twice apologizes the market does not believe in tears
The departure of the soul figure is only a hurdle for HTC. The huge losses in 2015 have caused shareholders to lose confidence. According to HTC’s external financial report for the first quarter of fiscal 2016, HTC’s revenue in the first quarter was NT$14.8 billion (US$460 million), down 64% from NT$41.8 billion (US$1.29 billion) in the same period in 2015. %; profit was NT$1.8 billion (approximately US$60 million), compared with NT$8.2 billion (US$250 million) in the same period last year, a year-on-year decline of 78%. Previously, HTC gained a profit of NT$2.1 billion through the sale of Taoyuan real estate. If this part is deducted, HTC's loss will be even greater in the first quarter.
For the bleak performance, Wang Xuehong once again apologized, saying that the 2015 results disappointed shareholders and will continue to reorganize the company to reverse the unfavorable situation. How familiar is this scene, vaguely remembering that the last time the snow fell on the apology was when HTC's share price fell below 100, but did not stop HTC's continued downturn. And this time, how many people will support the snow apology? Will it really stop the huge losses as it says?
The market doesn't believe in tears, it's better, and there isn't that string of numbers to be true. Behind Wang Xuehong’s second apology is HTC’s four consecutive quarters of losses. Statistics show that in the past year, HTC's accumulated losses reached NT$18.9 billion. The huge amount of losses is hard to imagine. This is a giant company with a market capitalization of $30 billion. Moreover, in its heyday, HTC's global market share once exceeded 10%, surpassing Nokia and RIM, becoming the world's second largest mobile phone company by market value. But look at it now, this company is more like a salted fish, it is difficult to turn over.
Bet VR HTC to catch the last straw
In the second decade of the 21st century, HTC seized the slogan of mobile phones and designed a number of classic smart phones. It has achieved great success in the global market. In 2010, it surpassed Apple to become the leader of the North American market. . However, in the patent war with Apple, HTC was badly hurt and lost the largest export market in foreign countries. In addition, the domestic mobile phone brands broke out, and HTC gradually declined.
Nowadays, the smartphone market is gradually saturated, and the HTC mobile phone business is hard to pick up. According to Wang Xuehong, HTC needs to restructure, look for new business and find new revenue growth points, and VR is regarded as HTC by Wang Xuehong. The key to the rise again.
Not long ago, Wang Xuehong said that the VR department will be split and become a wholly-owned subsidiary of HTC. Some institutions predict that the global VR hardware and software production value will reach 6.7 billion US dollars in 2016, and will grow to 70 billion US dollars in 2020, the industry will usher in explosive growth. However, the big cake was drawn. When the future VR can make a profit, how the all-in-one technology of the spin-off will increase the revenue for the parent company, Wang Xuehong did not make too much explanation, but simply said that the establishment of the company is beneficial to the shareholders. The best choice, the future VR will have a huge market like a smart phone. In addition, she also stressed that in 2016, new products may make a great contribution to the company's profit growth.
After Wang Xuehong regained his grip on HTC, his series of measures were not optimistic and did not bring much benefit to HTC. This time, HTC Vive can drag HTC on the right track, but also depends on the performance of the second quarter earnings.
“Selling†may be the best choice?
The glory of the past is no longer. For the mobile phone business, Wang Xuehong only said that HTC has developed a special strategy to connect smart phones with the development of “smart life†products and promote products to enter the global market faster.
In the past 30 years, Hedong, 30 years in Hexi, for the enterprise, the continued glory is unrealistic. What is important is how to prevent yourself from going further and further down the downhill road. The HTC under the control of Wang Xuehong is difficult to see that there will be a lot of improvement in the short term. It is better to be apologetic than to act. In particular, HTC's share price has dropped to a very tragic level. It is better to wait for the surplus to survive, find a good buyer, re-strategize and find a new direction. Previously, brands including 360 mobile phones, Xiaomi and Lenovo were all released to acquire HTC, but they were all denied. Perhaps, Wang Xuehong insists that he can lead HTC to climb the top, but capital, especially for small shareholders, their tolerance for the continued decline of HTC has become smaller and smaller.
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