"Lights" lighting accessories industry ushered in an upgrade turning point. A few days ago, Yu Xipen, secretary of the party committee of Guzhen Town, said that the introduction of the first "light distribution exhibition" from more than 30 domestic media said that the improvement of the quality of accessories is crucial for the overall upgrade of the lighting industry. The goal of the first "light distribution exhibition" exhibition is to build the largest professional lighting exhibition in China and enhance the overall competitiveness of the "Lights" lighting industry chain. The "light distribution exhibition" has been actively responded by local enterprises, and so far the exhibition has completed the recruitment work.
Scattered management restricts the development of lighting industry
Guzhen Town, the capital of Chinese lighting, is the largest professional lighting production base and wholesale market in China. In 2009, the town's lighting output value was 16.606 billion yuan, and more than 9,600 registered lighting factories were employed, employing more than 60,000 people. Civil lighting accounted for more than 60% of the national market and exported to more than 130 countries and regions. Formed a complete industrial cluster.
At present, with the high concentration of industrial clusters, the matching lighting accessories industry is becoming more and more mature, and the degree of specialization is increasing day by day. There are special supporting industries such as lighting fittings, electrical components, light sources, special materials, processing equipment, etc. The division of labor between enterprises has enabled the Guzhen Lighting Industry Cluster to form a long and sound lighting industry manufacturing chain, which has also made Guzhen a research and development center and procurement center for lighting accessories.
At present, there are more than 4,000 lighting accessories manufacturers in the ancient town and surrounding areas, forming an industrial cluster economic system with upstream and downstream supporting, production, supply and marketing. There are more than 10 large-scale lighting accessories market in the town, and the transaction is very hot. According to industry estimates, the annual transaction volume of ancient town accessories may exceed 20 billion yuan, accounting for 40% of the total turnover of lighting lighting.
Wei Hongrui, deputy mayor of Guzhen, said that the developed professional accessories industry in Guzhen enables each enterprise in the cluster to enjoy regional economies of scale and economies of scale of components, which greatly reduces the transaction costs of internal and external enterprises within the cluster, effectively reducing lighting. The overall cost of production is thus transformed into a strong competitive advantage.
However, people in the industry also believe that due to the scattered development of the professional accessories market in Guzhen, and the low threshold for merchants entering the market, there are some unhealthy factors in the development of the lamp distribution market, which restricts the development of the lamp fitting industry. Among them, because some of the lights are not in place with the market supervision, some private owners can change the lease contract at will if they see the profitability. Some lamps are equipped with enterprises or departments to suboptimize and often fight bad price wars. Therefore, the old lamp matching market has gradually not adapted to the development needs of the rapidly developing lighting industry cluster, and must be fully upgraded.
The Guzhen Town Government also saw the existence of the problem, so it decided to regulate the market by guiding the market exhibition and encouraging the growth of the professional market, and guiding the benign development of the market. The industry believes that under the adjustment of the market and the government, the Guzhen lighting industry has ushered in the inflection point of upgrading, and will improve the quality of lighting products from accessories, thereby enhancing the market influence of the lights.
Professional lighting distribution market forms a benign competition
On April 1st, the Ruifeng International Light Matching City in Guyi Village was officially opened. This is another modern professional accessories market in Guzhen. The market covers an area of ​​100,000 square meters and a building area of ​​110,000 square meters. It can accommodate more than 800 lighting accessories companies to enter the market. Due to its convenient transportation and reasonable planning, all the shops have been booked early.
In the ancient town, the market for lamps and lamps is in great demand and is generally optimistic. Under the adjustment of the invisible big hand in the market, the new generation of light distribution market has emerged in large numbers. It can be said that 2009 is the first year of construction of the ancient town lamp matching market. The construction of China Landu Lighting Accessories City, Guyi Ruifeng International Lighting Accessories City, Huayi Lighting Accessories City and other large-scale lighting distribution markets were all completed and put into use in 2010.
In addition, there are 4 new generation lighting distribution cities under planning and construction in Guzhen, including Gangdong Freight Logistics Comprehensive Center, Cao Er Street Lighting Professional Market, Haizhou Freight Center and Guyi Metal Materials Professional Market.
At present, including the new and old markets, the town has more than 10 lighting accessories market, the number of new and old stores has exceeded 4,000, the market competition is fierce, the pattern of the lighting market has changed dramatically. For example, Guyi Ruifeng International Lighting Accessories City, which has completed construction, has a total construction area of ​​45,000 square meters and is an accessory city with international words. It not only improves the threshold of entry merchants, improves product quality, but also introduces professional team management. It can be seen from this that the ancient town lamp matching market is undergoing a comprehensive upgrade.
The rise of the new market has enabled the lighting market to ushered in an upgrade turning point and will enhance the quality of lighting products from the source. The new generation of lighting distribution market is strictly controlled from the overall planning layout, access threshold, product quality supervision, logistics and freight market, etc., and the scattered and non-standard products are rejected from the new market, creating a full, fine and beautiful lighting brand. Promote the ancient town from China's lights to the world's lights are turned, and toward the formation of industrial parks adaptive technology enterprise group, the technology incubator base has begun to take the scale of the goal, and strive to develop into the world's lighting industry center.
The government organized a light distribution exhibition to promote the upgrade of the lighting industry
In the future, the ancient town will not only cultivate aircraft carrier-type enterprises, but also set industry alliance standards, but also comprehensive breakthroughs in financing, marketing, and independent innovation. The ancient town will be built into a trading center, settlement center, and research and development center. It is the headquarters of brand enterprises. Some production links that occupy relatively large resources such as land and space can be distributed to surrounding towns, forming a rational distribution of industrial functions and benign. Operating a modern industrial chain.
To build such a headquarters gathering place, the lighting industry plays an important role in the lighting industry chain. The quality of the products in the lamp matching market is not good enough, which directly affects the quality of lighting products. Therefore, the ancient town government is planning to build a public service platform in the lighting distribution market, introducing professional institutions and professional teams to conduct quality supervision on the accessory market. For the light with the low threshold, the city will be rectified, the forced closing of the light that does not meet the relevant requirements, and the backward upgrade will be comprehensively upgraded to improve the quality of the lighting products from the source.
On April 20th, the ancient town will hold the first exhibition of lighting accessories and production equipment in Guzhen. Promote interactive display, communication and supporting procurement of upstream and downstream enterprises in the industrial chain by building a product and technology display platform that serves the international lighting industry chain.
Enterprises generally believe that the exhibition will also assist lighting accessories and related supporting production companies to promote corporate image, contact more buyers, expand market space and expand sales channels. Through the exhibition, it will become a professional international lighting accessories exhibition in the lighting industry chain procurement, production, design, research and development, sales and other aspects, from the source to comprehensively enhance the development of the ancient town lighting industry, and promote the Chinese lighting capital to the world lighting capital .
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Guzhen lamp distribution market 3 major problems
One of the problems
Inferior products disrupt the accessories market. Some enterprises have reported that a few underground processing factories specialize in recycling the hair tubes, ballasts and other components after returning from others. After re-processing, they are sold at low prices, and the market is disturbed, which also affects the reputation of the ancient town accessories industry.
Question 2
The door sill is low and the accessory manufacturers are growing faster. The number of accessory companies has increased rapidly in the past two years, and Changan Street and Caobu are all corners.
Question three
The price war in the lighting accessories market is increasingly fierce.
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