As a research and development and manufacturing enterprise engaged in automatic controllers, Shanghai Fengshen Refrigeration Controller Co., Ltd. not only actively responds to the call for green intelligent manufacturing development, but also does not forget to stick to its ingenious frontiers and compete in the leading enterprises in the automation industry. .
In recent years, "green" and "intelligence" have been an important trend in the global industrial field. Governments emphasize “greenâ€, which aims to improve the efficiency of energy and raw materials utilization and maximize the sustainable development of the global industry. The emphasis on “smart†is to improve the efficiency of production and the rationalization of industrial resource allocation. The availability and maintenance of industrial equipment.
In 2015, the State Council issued "Made in China 2025", deployed a comprehensive strategy to promote the implementation of manufacturing power, focusing on the three major directions of green upgrading, smart manufacturing, and high-end equipment innovation. In fact, Shanghai Fengshen Refrigeration Controller Co., Ltd. (referred to as “Feng Shen Self-controlâ€) has been implementing “green†and “smart†in all products since its inception. After 17 years of exploration, it has already been firmly implemented in all products. In front of the automation industry, and out of a unique development path.
Encountering the market "cold winter", Fengshen self-control is still against the trend
In 2015, due to multiple factors such as weather, economic adjustment, and downturn in real estate, although the major brands have tried their best to even launch a price war, the refrigeration equipment market is finally bleak, and other equipment in the industry chain is also the same. Suffered from the impact. Taking the air-conditioning market as an example, the data shows that the retail sales of the air-conditioning market in the first half of 2015 was only 86 billion yuan, down 3.2% year-on-year.
Feng Shen, general manager of Fengshen
However, in such a bleak market environment, Fengshen self-control still achieved performance growth. According to Ms. Li Yunqing, the general manager of Fengshen Automation, “The refrigeration market in 2015 is indeed very bleak, and Fengshen’s contrarian has benefited from our long-term accumulation and timely breakthrough. The host manufacturers are our main customer groups in the economy. In the case of a bad situation, we must consider the problem from the perspective of the customer and jointly overcome the market dilemma. This is for the customer, they can get warmth than the heart; for ourselves, this is also the best development opportunity. â€
Excellent refrigeration and air conditioning equipment must be guaranteed by excellent automatic control products. Previously, the service life of the self-controlled products was 100,000 times. In recent years, Fengshen Automation has continuously updated its production equipment and introduced new “R&D talents†technology to supplement the “bloodâ€. The adjustment of strategic objectives has forced the company to make progress, and the service life of all series of products of the company can reach 300,000 times. However, when the service life of the product has increased by 3 times, the self-control has chosen to give the excess profit directly to the end customer.
It is understood that Fengshen self-control products have 13 categories of products, including air conditioning, refrigeration, beverage and food processing, transportation, food refrigeration, fire, laundry, heating, pneumatic and hydraulic. Fengshen Automation has accumulated rich experience in product design, and can improve production efficiency through technological transformation; continuous investment in both technology and quality enables it to flexibly meet customer's special requirements. From the initial draft of the design to the sample, it usually takes only one month, so it is guaranteed to provide customized services to more than 95% of customers. Even in the absence of market demand, we can still provide customers with high quality and low price products.
In addition, Fengshen self-control has increased the marketing promotion, and comprehensively covered sales channels at home and abroad, online and offline, and enhanced the brand awareness and influence of Fengshen.
Responding to the call of "Made in China 2025 ", bidding for self-control to the high-end market
Intelligentization is the development direction of smart manufacturing technology in the future. It integrates artificial intelligence into all aspects of the production process: it replaces part of the mental work in the production system by simulating the intelligent activities of human experts. Therefore, in the realization of the green manufacturing process, we must consider the "low-carbon economy" problem in the manufacturing industry. Smart companies are good at seizing opportunities, changing production methods, walking in front of the team, turning passive into active, using society. The transformation of the development concept is the driving force for the accelerated development of enterprises, and strives to seize the commanding heights of the “low-carbon economyâ€.
Obviously, Fengshen self-control is such a wise enterprise. In response to the call for “green upgrade†and “smart manufacturing†in “Made in China 2025â€, Fengshen self-control developed a “low carbon strategy†while introducing a globally advanced automated production and testing equipment. The country's sustainable development trend is growing simultaneously. On the other hand, Fengshen self-control is based on the enterprise spirit of “self-improvement, meticulousness, perseverance, and excellence†to help customers reduce the cost of the whole machine, optimize the system, and hope to embark on the road of green and intelligent manufacturing together with customers.
Fengshen self-control introduced 3D printing technology
The person in charge of Fengshen said: "Intelligent enterprise upgrades not only require expensive renovation costs and high standards of technical requirements, but also need to find out where their problems are and where to start. Thanks to the early realization of these problems. Without a rainy day, we easily followed the footsteps of the national smart manufacturing green and walked in the front of the industry."
In addition, Fengshen Self-Control has also become a close partner with many well-known companies at home and abroad with “Integrity + Creativityâ€, and its products have moved to the high-end market. For example, Hitachi, Gree, Daikin, Johnson Controls, York, McQuay, Sike Refrigeration, and Hanzhong Seiki are all core partners. It is worth mentioning that Fengshen self-control has developed two innovative product lines with national product patents on the principle of maintaining cost-effectiveness of products, which are combined valves and three-way valves, which fill the gap of domestic brands.
Open up overseas markets, and establish a self-control company to establish a California subsidiary
Thanks to the emergence of high-end market, Fengshen self-control in order to better serve the international market and meet the needs of global customers, its California subsidiary (FS Industries Inc. referred to as: FSI) was formally established on June 13, 2016. The scope of business in North America and South America has been further expanded, and the establishment of subsidiaries is strategically important for self-control.
Fengshen self-control established the California subsidiary
Los Angeles, California, has a convenient international shipping, shipping, and land transportation advantages. It also includes the world's top universities including Cal Tech, UCLA, USC, Ponoma College, and CMC. The FSI, which is located in the city, will make full use of the city's abundant talent resources to optimize the industrial design and engineering performance of the products, and to spread products to important markets in North America and South America centered on Los Angeles. At the same time, FSI hopes to expand its channels while discovering new needs and new opportunities to enrich the product range and enhance the brand's international reputation to provide excellent and reliable products for large industrial equipment.
In this regard, Li Yunqing said: "Every industrial country will experience the process of economic downturn, but there are often opportunities in the risk. For us, we will stick to ourselves, do our best, and create maximum value for our customers. The establishment of a subsidiary in Los Angeles, North America, is only a small step in our overseas market. In the future, we will continue to work hard and strive to create a solid foundation for a brilliant future."
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