The price is less than 20,000 yuan, the viewing distance is only 3 meters, and the 80-inch house can enjoy the visual experience of 80-inch TV. On May 17, Hisense launched a new 80-inch L5 laser TV in Beijing, which greatly reduced the price and size of the large-screen TV into the ordinary family.
TV screen is the consensus of the color TV industry. According to statistics from Zhongyikang, the number of large-screen LCD TVs over 50å‹ in 2013 accounted for only 17%, and by 2017, it has exceeded 40%. This shows that consumers are increasingly demanding TV screen sizes.
In order to meet consumer demand for large-size TVs, more and more manufacturers regard laser TV as a key product for market breakthroughs. Because laser TV not only has a wide color gamut, long life, and low power consumption, it is only one-tenth of the price of LCD TVs of the same size. The data shows that in 2017, the laser TV market grew at a rate of 200%, especially in the market above 80%, and the sales of laser TVs accounted for more than 60%.
However, although laser TV is very popular in the past two years, it is difficult to popularize. The fundamental reason is that the brightness is too low and the price is too high. Hisense’s latest L5 laser TV has solved both of these pain points.
It is understood that the brightness of the L5 laser TV screen can reach up to 400nit, and it is equipped with the original Danish DNP high-gain anti-light hard screen. It can display a clear picture regardless of the light source. It can be said that it is a real one. A large screen TV that you can watch without pulling the curtains. Moreover, its color gamut coverage is as high as 116%, the color is bright and vivid, and because it is a reflective light source, it is comfortable and not glare, so even if the size is up to 80 inches, it can be comfortably viewed with only 3 meters of viewing distance, thus greatly reducing the large screen TV. Restrictions on the size of the family and living room. In terms of price, the price of 19999 yuan is about 10,000 yuan lower than the LCD TV of the same size on the market. It is equivalent to the price of 65-inch high-end LCD TV. If the family has newer replacement requirements, this product has its competitive advantage in price.
Liu Hongxin, president of Hisense Group, said that Hisense will unswervingly expand the laser TV industry and actively promote the rapid and comprehensive popularization of laser TV. Hisense believes that with the outbreak of laser TV, a new "golden age" of television will be opened up.
Market research firm IHS data shows that in the first quarter of this year, Hisense Laser TV has a market share of 42.7% in the market of 80å‹ and above. In the first quarter, when the LCD TV market fell by 14.9% year-on-year, laser TVs rose by 182.9%. The industry expects that 2018 will be the year of laser TV explosion.
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