With the rapid development of television technology, TVs with new technologies such as smart and 4K are becoming more and more popular on the market. From the appearance of the product, the surface is a very obvious feature. In everybody's impression, the screen of the TV has always been a plane. Seeing a screen with arcs, everyone can't help wondering what kind of new viewing experience it can bring us. Different from the plane we usually watch, the wraparound feeling of the surface allows the user to have a wider field of vision and deeper immersion. 
Lu edge wave: technology matures to promote the surface TV market progress
Although, for the moment, it is indeed the "curvature" of the general trend, sales of surface products have maintained a good rise, but when will the surface be the mainstream technology? Lu Jiebo, deputy secretary-general of the China Electronics Chamber of Commerce, said that many manufacturers have already started to lay out large-screen curved TVs, which represents the maturity of the curved surface market. The premise of market maturity lies in product maturity. In terms of technology, curved TVs have already reached the standard, and mature technologies are also promoting the market. He pointed out that although the number of enterprises in the standing and curved surface camps has increased and the market scale has also expanded, the problem of insufficient supply of products still exists.
TCL Zhang Shaoyong: 55% product penetration rate reached 30%, laid the foundation for the popularity of curved TV
According to Zhong Yikang’s forecast, in 2016, sales volume of curved TVs in the domestic market will reach 2.3 million units, of which 1.3 million units will be sold in the second half of this year. Sales of curved TVs in 2017 are expected to exceed 4 million units. In terms of displays, sales of curved products are expected to reach 2 million this year, and in 2017 it exceeded 5 million. Taking TCL as an example, from January to July this year, the share of TCL's curved TV retail volume was as high as 29.7%, ranking first; in particular, the share of TCL's curved TV retail sales soared to 34.7% in July, which means that each sale of three surfaces One TV is TCL, far behind followed by Samsung, Hisense, TCL monopoly of the leading edge further consolidated.
For this point, Zhang Shaoyong, general manager of TCL Multimedia Product Center, gave an image metaphor. Just like buying a sofa, you can't just sit and feel comfortable. At the time of purchase, what we see at the first sight is its style. For those who are currently pursuing fashion trends, whether or not the product is fashionable also occupies a huge part, while the curved TV not only has a good visual effect, but also has a good appearance. It also has great ornamental value. After a series of trials, the penetration rate of 55-inch products reached 30%, which laid the foundation for the popularity of curved TVs.
Lu Renbo: Curved TVs are not just for young people. All ages can find the best way to use them.
With the growth after 80, 90, they will become the main purchase of home appliances in the future. Compared with the performance sought by the older generation, Internetization and personalization are the new directions they pursue when they purchase home appliances. So is curved TV just for the new generation of young people? According to the survey results of China Yikang, 52% of consumers think that curved TV technology is outstanding, and 44% believe that the surface beauty is indeed impressive.
The deputy secretary-general of the China Electronic Chamber of Commerce, Lu edge wave, also took the example of himself, saying that curved televisions are not only young people, but all age groups can find the most suitable ways of using them. The second is the price issue. It can be seen that curved TVs are much more expensive than flat TVs of the same size and size. Although the price difference between the two still exists, with the continuous increase in sales volume, the spread will gradually shrink. From the trend of the television industry in recent years, it can be seen that the price of TV is downward, and in fact the price is linked to the panel. Through today's forum, many companies have been promoting curved TV together with panel suppliers. We believe that we should be able to make significant progress in terms of price, technology, and quality in the future.
Konka Changdong: Curved TVs account for the highest proportion in the high-end market, mainly for large screens.
As for the current situation, curved TVs account for the highest proportion in the high-end market. At the same time, curved TVs are mainly based on large screens. According to data from Yikang, the penetration rate of curved TVs exceeds 26% in the retail sales of 55-inch and above TVs, and the penetration rate of curved TVs in retail sales of 65 inches is as much as 43%.
Chang Dong, general manager of Konka Group, said Konka curved TV in the high-end market accounted for more than 50%, this is because Konka curved TV is basically more than 48% of the relatively high. At present, TVs in the high-end and above are all curved surfaces, and flat-screen TVs exist in the middle and low end. Zhang Shaoyong, general manager of TCL Multimedia Product Center, also stated that the current high-end models in the curved surface TV has been fully covered.
Editor's point of view: Through this forum and dialogue, it is not difficult to see that curved TV is now a general trend, and the popularity of surface TVs in the high-end market continues to climb. Despite the price problem, with the increase in popularity and sales volume, consumers are expected to purchase lower-priced curved TVs in the future. In response to the current supply of curved panels, this forum allows panel suppliers to exchange ideas with a number of television companies, which is expected to increase the problem of insufficient supply of products.
Since 2013, the television industry has entered an adjustment period. Surface technology is just one of the important factors that stimulate the market. At present, more than 155 models have been launched for TVs and display brands in China. The penetration rate of surface TV sales has risen to 6.3%, and the sales penetration rate has reached 15.2%. It is not difficult to see that the surface will soon become the next flash point for TV. In this context, Samsung Display worked with the China Electronic Chamber of Commerce to discuss the future of curved surfaces in the form of forums. Tianji.com reporter took this opportunity to interview with Vice Minister of the China Electronic Chamber of Commerce Lu Jiebo, General Manager of the TCL Multimedia Product Center Zhang Shaoyong and General Manager of the Konka Group Chang Dong.
Although, for the moment, it is indeed the "curvature" of the general trend, sales of surface products have maintained a good rise, but when will the surface be the mainstream technology? Lu Jiebo, deputy secretary-general of the China Electronics Chamber of Commerce, said that many manufacturers have already started to lay out large-screen curved TVs, which represents the maturity of the curved surface market. The premise of market maturity lies in product maturity. In terms of technology, curved TVs have already reached the standard, and mature technologies are also promoting the market. He pointed out that although the number of enterprises in the standing and curved surface camps has increased and the market scale has also expanded, the problem of insufficient supply of products still exists.
TCL Zhang Shaoyong: 55% product penetration rate reached 30%, laid the foundation for the popularity of curved TV
According to Zhong Yikang’s forecast, in 2016, sales volume of curved TVs in the domestic market will reach 2.3 million units, of which 1.3 million units will be sold in the second half of this year. Sales of curved TVs in 2017 are expected to exceed 4 million units. In terms of displays, sales of curved products are expected to reach 2 million this year, and in 2017 it exceeded 5 million. Taking TCL as an example, from January to July this year, the share of TCL's curved TV retail volume was as high as 29.7%, ranking first; in particular, the share of TCL's curved TV retail sales soared to 34.7% in July, which means that each sale of three surfaces One TV is TCL, far behind followed by Samsung, Hisense, TCL monopoly of the leading edge further consolidated.
For this point, Zhang Shaoyong, general manager of TCL Multimedia Product Center, gave an image metaphor. Just like buying a sofa, you can't just sit and feel comfortable. At the time of purchase, what we see at the first sight is its style. For those who are currently pursuing fashion trends, whether or not the product is fashionable also occupies a huge part, while the curved TV not only has a good visual effect, but also has a good appearance. It also has great ornamental value. After a series of trials, the penetration rate of 55-inch products reached 30%, which laid the foundation for the popularity of curved TVs.
With the growth after 80, 90, they will become the main purchase of home appliances in the future. Compared with the performance sought by the older generation, Internetization and personalization are the new directions they pursue when they purchase home appliances. So is curved TV just for the new generation of young people? According to the survey results of China Yikang, 52% of consumers think that curved TV technology is outstanding, and 44% believe that the surface beauty is indeed impressive.
The deputy secretary-general of the China Electronic Chamber of Commerce, Lu edge wave, also took the example of himself, saying that curved televisions are not only young people, but all age groups can find the most suitable ways of using them. The second is the price issue. It can be seen that curved TVs are much more expensive than flat TVs of the same size and size. Although the price difference between the two still exists, with the continuous increase in sales volume, the spread will gradually shrink. From the trend of the television industry in recent years, it can be seen that the price of TV is downward, and in fact the price is linked to the panel. Through today's forum, many companies have been promoting curved TV together with panel suppliers. We believe that we should be able to make significant progress in terms of price, technology, and quality in the future.
Konka Changdong: Curved TVs account for the highest proportion in the high-end market, mainly for large screens.
As for the current situation, curved TVs account for the highest proportion in the high-end market. At the same time, curved TVs are mainly based on large screens. According to data from Yikang, the penetration rate of curved TVs exceeds 26% in the retail sales of 55-inch and above TVs, and the penetration rate of curved TVs in retail sales of 65 inches is as much as 43%.
Chang Dong, general manager of Konka Group, said Konka curved TV in the high-end market accounted for more than 50%, this is because Konka curved TV is basically more than 48% of the relatively high. At present, TVs in the high-end and above are all curved surfaces, and flat-screen TVs exist in the middle and low end. Zhang Shaoyong, general manager of TCL Multimedia Product Center, also stated that the current high-end models in the curved surface TV has been fully covered.
Editor's point of view: Through this forum and dialogue, it is not difficult to see that curved TV is now a general trend, and the popularity of surface TVs in the high-end market continues to climb. Despite the price problem, with the increase in popularity and sales volume, consumers are expected to purchase lower-priced curved TVs in the future. In response to the current supply of curved panels, this forum allows panel suppliers to exchange ideas with a number of television companies, which is expected to increase the problem of insufficient supply of products.
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