On October 20th, the “China International Lighting Design Competition†held at the 11th China Guzhen International Lighting Fair and LED Application Exhibition released 50 works in the finals.
Yuan Songhua, deputy mayor of Guzhen Town, said that China is a big country in the production and export of lighting lamps. However, domestic lighting manufacturers have been in the imitation stage for many years and lacked independent property rights, which could not form a world-class brand enterprise. The organizers would like to take this design competition to enhance the independent innovation awareness of domestic lighting manufacturers and improve the design capability and level of the lighting industry, thus enhancing the international status of China's lighting industry.
Foreign exhibitions prohibit Chinese people from taking pictures
Russian buyer La Lisa began to purchase lamps in ancient towns in 2007. She said that the shortcomings of Guzhen lamps are the lack of their own designs, and many lamps are copied from other countries.
Lalisa said: "Last year, our company worked with an Italian lighting manufacturer. Italian manufacturers saw the lamps we purchased from the ancient town when we visited our store. We asked us to terminate the cooperation because there are three. The lights are the ancient town to copy their designs, and they are not willing to sell them together with the ancient town lights."
Ms. Li, the account manager of Guangzhou Yingkai Exhibition Co., Ltd., said that one of its main tasks is to organize domestic manufacturers to participate in exhibitions abroad. According to customers, in the countries where Italy, Germany and France are famous for their three lighting designs, the lighting exhibition is forbidden. Chinese people take pictures. Miss Li said: "I am afraid that Chinese manufacturers will copy their designs."
At the 11th China Guzhen International Lighting Fair and LED Application Exhibition, many export-oriented lighting companies responsible for the recognition of the phenomenon of copying foreign designs.
Lin Meixian, manager of Zhongshan Guoguan Lighting, said that the company will refer to foreign popular designs in the design of lighting, and then modify it. Many foreign manufacturers require a patent certificate when they purchase the goods. In fact, the design of the luminaires that “learned†from foreign designs and modified them can still apply for appearance patents, so such “learning†is not illegal.
A person in charge of a large-scale lighting factory in Guzhen introduced that a column-shaped luminaire exhibited by the company at the light fair was also "learned" during the design, but after "learning", the "add a base, etc." was improved. Also applied for a patent for appearance.
Going out of the cottage design determines the influence
American buyer Reid said that according to the data in his hand, the lighting of Guzhen has already occupied more than half of the market in China, which should be said to be very powerful. However, the international trend is led by design countries such as France and Italy, rather than the ancient towns. The ancient town lamp factory has to copy other people's designs in order to make its products sell well. This is a vicious circle. The more people copy the design of others, the smaller the influence of Chinese lighting, the more the foreign design guides the trend, and then the lamp factory in Guzhen will have to plagiarize more.
Reid said: "If the ancient town can guide the international trend, other countries plagiarize the ancient town. Guide the international trend needs to have enough influence, need to really come up with their own good design, and be recognized worldwide. The needs of the ancient town enterprises Recognize this as soon as possible."
Guzhen Lighting Lighting Enterprise has clearly realized the importance of design. Some enterprises have not had an independent design department before. In recent years, they have also introduced talents and equipment plans to independently research and develop, from OEM to ODM.
Yuan Songhua, deputy mayor of Guzhen Town, said that China is a big country in the production and export of lighting lamps. However, domestic lighting manufacturers have been in the imitation stage for many years and lacked independent property rights, which could not form a world-class brand enterprise. The organizers would like to take this design competition to enhance the independent innovation awareness of domestic lighting manufacturers and improve the design capability and level of the lighting industry, thus enhancing the international status of China's lighting industry.
Foreign exhibitions prohibit Chinese people from taking pictures
Russian buyer La Lisa began to purchase lamps in ancient towns in 2007. She said that the shortcomings of Guzhen lamps are the lack of their own designs, and many lamps are copied from other countries.
Lalisa said: "Last year, our company worked with an Italian lighting manufacturer. Italian manufacturers saw the lamps we purchased from the ancient town when we visited our store. We asked us to terminate the cooperation because there are three. The lights are the ancient town to copy their designs, and they are not willing to sell them together with the ancient town lights."
Ms. Li, the account manager of Guangzhou Yingkai Exhibition Co., Ltd., said that one of its main tasks is to organize domestic manufacturers to participate in exhibitions abroad. According to customers, in the countries where Italy, Germany and France are famous for their three lighting designs, the lighting exhibition is forbidden. Chinese people take pictures. Miss Li said: "I am afraid that Chinese manufacturers will copy their designs."
At the 11th China Guzhen International Lighting Fair and LED Application Exhibition, many export-oriented lighting companies responsible for the recognition of the phenomenon of copying foreign designs.
Lin Meixian, manager of Zhongshan Guoguan Lighting, said that the company will refer to foreign popular designs in the design of lighting, and then modify it. Many foreign manufacturers require a patent certificate when they purchase the goods. In fact, the design of the luminaires that “learned†from foreign designs and modified them can still apply for appearance patents, so such “learning†is not illegal.
A person in charge of a large-scale lighting factory in Guzhen introduced that a column-shaped luminaire exhibited by the company at the light fair was also "learned" during the design, but after "learning", the "add a base, etc." was improved. Also applied for a patent for appearance.
Going out of the cottage design determines the influence
American buyer Reid said that according to the data in his hand, the lighting of Guzhen has already occupied more than half of the market in China, which should be said to be very powerful. However, the international trend is led by design countries such as France and Italy, rather than the ancient towns. The ancient town lamp factory has to copy other people's designs in order to make its products sell well. This is a vicious circle. The more people copy the design of others, the smaller the influence of Chinese lighting, the more the foreign design guides the trend, and then the lamp factory in Guzhen will have to plagiarize more.
Reid said: "If the ancient town can guide the international trend, other countries plagiarize the ancient town. Guide the international trend needs to have enough influence, need to really come up with their own good design, and be recognized worldwide. The needs of the ancient town enterprises Recognize this as soon as possible."
Guzhen Lighting Lighting Enterprise has clearly realized the importance of design. Some enterprises have not had an independent design department before. In recent years, they have also introduced talents and equipment plans to independently research and develop, from OEM to ODM.
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