"At present, the brightness, color gamut, and other display effects of monochrome 4K laser TVs have clearly outperformed LCD TVs. Next, with the launch of Hisense's dual-color 4K laser TVs, this will greatly exceed OLED TVs in display technologies and other products. The price will exceed everyone's imagination."
Recently, during the 2017 China International Consumer Electronics Show, Wang Wei, deputy general manager of Hisense Laser Display Co., Ltd., said in an exchange with authoritative media such as home appliance circles that the consumer detonation period of the laser TV market has arrived, and 32-inch LCD TVs were more than 10 years ago. To sell 20,000 yuan, it is now only about 1,000. It can be said that the development of new types of display technologies represented by lasers is as irresistible.
Wang Wei revealed that Hisense will promote this round of laser TV consumption in the Chinese market and add three more fires: First, Hisense will be in the existing 88-inch, 100-inch, 120-inch three specifications Based on the segment, 80-inch laser TVs will be launched, which will compete with LCD TVs in terms of cost-performance. Second, on the eve of the 2018 World Cup detonation, a new laser television will be released, which will subvert the existing products, further detonating the laser TV market and user demand. Thirdly, in the face of companies such as Xiaomi and Sharp who are marching into the field of laser television, Hisense will open up core technologies such as laser display to the industry and continue to invest in the display technology of the Chinese people in the world.
Three models occupy half of the big screen
At present, in the large-screen TV market in China, one of the two TVs sold is from Hisense. This also enabled Hisense to succeed in setting up a “promotion of the detonation of the laser television banner†in the market, so that consumers will first think of Hisense when they buy a laser television.
Wang Wei told the appliance circle that since this year, Hisense laser TV has beaten 3S giants of Samsung, Sony and Sharp with only 3 models, and it has occupied more than 30 models in the market, occupying half of the high-end big-screen TV market. It can be said that this is China's original display technology has defeated foreign investment display technology.
Zhong Yikang data shows that Hisense’s market share in TVs above 80å‹ has soared, its market share is nearly 50%, and it continuously achieves a share of the company that exceeds the market share of the above-mentioned 3S foreign foreign brands. Foreign brands have collectively fallen to the big screen for the first time. TV market.
It is also to see Hisense's continued strong performance in the market. This year, Chinese and foreign color TV companies, including millet, TCL, Sharp, and nuts, as well as Internet companies have all overtake the laser TV market. In this regard, Wang Wei openly welcomed and disclosed that “more and more companies are participating in the laser camp, not only to prove that this road chosen by Hisense was the development direction of the industry, but more importantly, it will promote the display of Chinese companies globally. Technically occupy a place."
Laser TV wins the experience of audio and video service
At present, only the monthly shipments of laser televisions from Hisense are maintained at more than one thousand units, and the two-digit or even three-digit year-on-year increase. This contrasts with the continued sluggish shipments of OLED TVs in the Chinese market for more than four years.
In this regard, Wang Wei told the appliance circle that, around laser television, Hisense has formed three differentiated competitive advantages in terms of technology, products, and services, thereby ensuring that Hisense can achieve continuous leadership in the laser television market. “The core is the ability of independent technological innovation. Since the beginning of this year, there have also been many laser televisions in the market, but we all call it cartoon-style laser television. No matter whether it is in terms of functions, technical standards, etc., there is great presence with Hisense. distance".
Because it is different from traditional LCD TVs and OLED TVs, laser TVs include mainframes, screens, and stereos, which require professional installation and debugging. Therefore, Hisense provides VIP service for each laser TV user. Wang Wei introduced: Before each product is sold, we provide on-site design, integration with the home environment, including walls, cabinets and other integrated design. After the determination, Hisense engineers will be installed, commissioned and operated again. It really lets users get a very different experience on a big screen TV. ".
Because Hisense is the "leader" of laser television. Over the past few years, many of my colleagues are watching what Hisense does and how it works. In order to provide such professional services, Hisense has established a professional design service system throughout the country through the Sayway service and self-built team. At the same time, it also integrated more than 10,000 sales staff of Hisense TV in the country and promoted it.
In order to better promote the user awareness of laser TVs, under the background of one-year LCD TV warranty and three-year screen repair, Hisense Laser TV provides up to five years warranty for the whole machine. It can be said that these details show Hisense's continuous investment in laser television and professional focus on strategic confidence and confidence.
Hisense Laser TV shoulders three major industrial missions
Since the beginning of this year, with the continued sales of Hisense laser TVs in the market, it has triggered a rapid follow-up and participation of its peers and has also found a new path for the transformation of China's color TV industry, which is to lead the industry and consumption upgrade with autonomous display technology. .
Wang Wei said frankly that in the laser TV Shanghai letter shoulders three major industrial missions. First of all, from the group level, Zhou Dong (Chairman Zhou Houjian of Hisense Group) clearly stated that Hisense would like to promote the promotion of laser television banner. In the future, it will also cooperate with some peers interested in jointly promoting laser television.
Secondly, from an industrial perspective, laser television is an important support for Chinese companies to break the monopoly of foreign investment in large-screen panel resources in the global display industry, thereby establishing China’s industry status in the world. At present, both LCD and OLED panels are monopolized by foreign companies. Although Chinese companies have also been making breakthroughs, it will take time.
In addition, from the user level, compared with LCD, OLED and other products, laser TV has many advantages, especially eye protection, etc. We will go through the traditional home appliance stores, home improvement designers, home stores, smart video, Channels such as smart office provide users with deep offline experience and realize the lead of the central “supply-side†reform in the concept of television consumption.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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