[Text|High-tech LED reporter Xu Chaopeng] With the rise of the LED indoor lighting market, many small and medium-sized power drive manufacturers are very happy, they all think that they can benefit a lot from the market growth. However, with the rapid decline in the price of light sources, chips, etc., power supply devices have gradually increased in the cost of the entire indoor lighting fixtures. The low-power drive power supply is “forced†to cut prices and move toward “low-margin eraâ€.
According to the investigation of the "Good Products" reporter, the current domestic power supply market in the South China region is the overwhelming majority. The Shenzhen market is the only one in the market. The ratio of indoor to outdoor is even 100:1. At the same time, many industry insiders said that indoor low-power power companies have developed to rely on labor costs and management skills to make money.
"The indoor market is now very competitive, so it is reasonable for manufacturers to consider moving to outdoor high power. Because after all, their suppliers and customer resources can form a certain degree of grafting, in addition, In terms of technical control and product development, there are also ways to learn from and share common ground." Zou Chaoyang believes that based on the current situation, indoor power supply has begun to move outdoors, which is also a practice that can be tried.
Many people may think that the same as the power branch, the outdoor and indoor power supply works in the same way, the enterprise only needs a little change in the transformation process. But things are not so simple in the imagination, indoor power companies will still encounter various difficulties in the process of transformation.
"LED high-power outdoor power supply, it is not difficult to make this product. Many engineers of low-power power supply manufacturers can also try and design it. But an excellent outdoor power supply product, it requires nothing more than this. Zou Chaoyang said that in the true sense of outdoor power products, it is required to be able to do volume shipments. At the same time, it can be used in specific outdoor engineering cases to ensure that it can withstand market inspection without any problems. It is still difficult to do this in the low-voltage power supply enterprises in the transition period.
“At the same time, many of the raw materials used by domestic power companies are mostly made of domestically produced ordinary materials. Because they are not technically required, they do not need excellent materials to guarantee the quality of their products. Ordinary materials span the current high-level materials, which will be two completely different concepts for the procurement department of power companies.†Ye Jianbo mentioned that such a result is bound to cause some confusion within the enterprise.
“On the other hand, in terms of the sales market, the indoor power supply emphasizes the marketing strategy and product deployment channels. The outdoor power supply is more concerned with the qualifications and product cases that the enterprises need in the bidding process. These are usually many households. It is difficult for internal small power supply companies to reach," said Li Shaoke, deputy general manager of Shenzhen Laifu Photoelectric Co., Ltd.
“Since the beginning of this year, I have often encountered this situation at seminars across the country: a power supply manufacturer claims that they can provide LED driver power for indoor and outdoor, various powers. But I want to declare that A close observation of the industry's colleagues will find that the old power companies, including Infinity, have been doing product line subtraction since the beginning of this year, rather than adding. Because the power companies do the last, we will find that there are some things. We can't do it. We must focus on the areas that we are best at, do fine and fine, and only then can the company survive for a long time." Ye Jianbo concluded.
According to the investigation of the "Good Products" reporter, the current domestic power supply market in the South China region is the overwhelming majority. The Shenzhen market is the only one in the market. The ratio of indoor to outdoor is even 100:1. At the same time, many industry insiders said that indoor low-power power companies have developed to rely on labor costs and management skills to make money.
"The indoor market is now very competitive, so it is reasonable for manufacturers to consider moving to outdoor high power. Because after all, their suppliers and customer resources can form a certain degree of grafting, in addition, In terms of technical control and product development, there are also ways to learn from and share common ground." Zou Chaoyang believes that based on the current situation, indoor power supply has begun to move outdoors, which is also a practice that can be tried.
Many people may think that the same as the power branch, the outdoor and indoor power supply works in the same way, the enterprise only needs a little change in the transformation process. But things are not so simple in the imagination, indoor power companies will still encounter various difficulties in the process of transformation.
"LED high-power outdoor power supply, it is not difficult to make this product. Many engineers of low-power power supply manufacturers can also try and design it. But an excellent outdoor power supply product, it requires nothing more than this. Zou Chaoyang said that in the true sense of outdoor power products, it is required to be able to do volume shipments. At the same time, it can be used in specific outdoor engineering cases to ensure that it can withstand market inspection without any problems. It is still difficult to do this in the low-voltage power supply enterprises in the transition period.
“At the same time, many of the raw materials used by domestic power companies are mostly made of domestically produced ordinary materials. Because they are not technically required, they do not need excellent materials to guarantee the quality of their products. Ordinary materials span the current high-level materials, which will be two completely different concepts for the procurement department of power companies.†Ye Jianbo mentioned that such a result is bound to cause some confusion within the enterprise.
“On the other hand, in terms of the sales market, the indoor power supply emphasizes the marketing strategy and product deployment channels. The outdoor power supply is more concerned with the qualifications and product cases that the enterprises need in the bidding process. These are usually many households. It is difficult for internal small power supply companies to reach," said Li Shaoke, deputy general manager of Shenzhen Laifu Photoelectric Co., Ltd.
“Since the beginning of this year, I have often encountered this situation at seminars across the country: a power supply manufacturer claims that they can provide LED driver power for indoor and outdoor, various powers. But I want to declare that A close observation of the industry's colleagues will find that the old power companies, including Infinity, have been doing product line subtraction since the beginning of this year, rather than adding. Because the power companies do the last, we will find that there are some things. We can't do it. We must focus on the areas that we are best at, do fine and fine, and only then can the company survive for a long time." Ye Jianbo concluded.
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