A few days ago, an online photo also completely overturned the view that LeTV stopped production. The photo shows that the production date of a LeTV 4X55M Eco Edition TV was marked as “August 21, 2017â€, indicating that the production of LeTV was under normal conditions.
LeTV’s insiders said in an interview with the media, “At present, the batch of LeTV is modeled by Yichang, and LeTV will first place orders with the foundry. LeTV’s foundry will place the product in the warehouse after the production. LeTV will distribute all models of TVs around the world. After some model inventory is eliminated to a safe range, it will restart the new production line for the corresponding model products. This is a cycle, and it is not an outsider's rumor that it will be suspended."
LeTV Super TV is a benchmark product in the domestic smart TV industry. Online channels have been at the leading position. In just three years, more than ten million terminal sales have been completed. However, as the company’s internal funds were exposed in the second half of last year, the brand The loss of value has also affected the development of its television business.
In the first half of this year, influenced by factors such as the price rise of the upstream panel, the color TV market suffered a cold spell, with a total of 21.11 million units of terminal sales, a decrease of 7.3% compared with the same period of last year. After the Internet dividends subsided, the television industry has fallen into a weak state, which is undoubtedly aggravated by the already unsatisfactory LeTV. Although there is no specific sales announcement, it is no easy task to complete the sales target of 700-800 million units for the whole year. .
LeTV's financial report for the first half of the year showed that the company's revenue was 5.579 billion yuan, a year-on-year decrease of 44.56%, and the loss reached 637 million yuan. This is the most serious loss period since LeTV was listed and the first financial report since Sun Hongbin took charge of LeTV.
After Sunac was led by Sun Hongbin earlier this year, LeTV hasn’t stopped adjusting its business. After the segmentation with the non-listed system, the strategy of “New LeTV†has gradually surfaced - focusing resources on the large-screen ecological advantage areas, combining content-based content creation and content-opening content strategies, and supplemented by means of Internet financial services. Smart TV as the core of the large-screen Internet home entertainment life.
Sun Hongbin stated that after the completion of the new round of integration of LeTV's listing system, “New LeTV†will focus on TV screens and will introduce new partners as soon as possible. At present, the next goal of the new LeTV is to realize LeTV and LeTV’s new music. Listed system company earnings.
In fact, although LeTV.com’s revenue was negative in the first half of the year, LeTV’s large screen operation business maintained a strong momentum of development.
According to the "Lokse Big Screen July Operational Data Briefing", in the first half of this year, LeTV's large-screen advertising revenue increased by 63% year-on-year, of which 81 new customers were added. In July, the size of the synchronous theater box office increased by 36%. Pingxin Shopping’s total revenue in July was up 16% month-on-month and 15.71 times year-on-year.
Therefore, LeTV CEO Liang Jun also publicly stated that LeTV has a stable user base of tens of millions of users on the TV. Every day, millions of users are turned on. Even if they do not sell new TVs, the company can recover hundreds of millions of dollars every year.
The industry predicts that in the second half of this year, the prices of upstream TV panels will continue to be lowered. Coupled with the stimulation of sales season, this will allow the TV industry to usher in an inflection point, while smart TVs will continue to develop strongly, and the value of the platform will be further released, which will also be positive. Yu Le is regarded as such a leading Internet TV company in operation.
Analysis of the industry, LeTV should be stocking for the upcoming 919 Music Festival, in view of LeTV has been a good reputation, is expected to hit another wave of sales in 919 this year. Last year, LeTV 919 fans sold 800,000 TV sets a day, creating a single day sales miracle, 919 big promotion is approaching this year, LeTV will seize this rare opportunity to seek "breaking ice."
In order to meet the test of the new stage, LeTV has also made sufficient preparations in the sales channels. It is reported that LeTV conducted grid management for the offline LePar channel, that is, through the screening of excellent channels, allowing partners to focus on helping the new LeTV development area under the line market, and give LePar partners higher returns.
In this regard, LeTV CEO Liang Jun said: “At present, there are about 600 grids in the country. Each grid is a grid master, which is our core contractor LePar. This is our very important partner in the future. Offline channels used to be Can afford 30% -40% of sales, the highest has reached 50%, and I hope to reach 60% to 70% in the future. "Obviously, LeTV is gradually transferred from the line to the offline.
After experiencing the turmoil of the past year, the "new music vision" that has determined the new strategic direction is gradually returning to the right track, and whether it can once again stand on the top of the industry, and the road ahead is still a long way to go. When Sun Hongbin recently talked about music, he even choked once, saying that he must do a good job. Otherwise, he would regret for life. With the promise of this nearly 100 billion market-valued company's trader, the new half of the new music is doomed to be very exciting.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.Blood Pressure Monitor,Blood Pressure Machine,Blood Pressure Checker,Digital Blood Pressure Monitor
GANSU PINGLINAG ABAY SCIENCE&TECHNOLOGY CO.,LTD , https://www.yzwtech.com