“Overcapacity, product homogeneity, and the impact of Internet companies have indeed squeezed the profit margins of traditional home appliance companies.†TCL Group Chairman Li Dongsheng said in an interview on August 4 that TCL is turning from industrial companies to try Establish product capabilities, application service capabilities, and financial services capabilities for the ultimate experience. “The TCL third-party payment platform and micro-loan platform are accelerating the layout, and TCL has also participated in local banks.â€
TCL Multimedia CEO Hao Yi revealed that TCL will join hands with Tencent to launch the exclusive deep customization product "WeChat TV" in September.
To build a financial services sector <br> <br> music as millet army arrives, TCL transformation and change.
Li Dongsheng said to Nandu yesterday that the two major industries of TCL multimedia and communication have set up their own Internet business centers. The O2O company established at the group level has basically completed the organizational restructuring, and is currently carrying out the "iron powder" platform and visual information service system. The construction is expected to be fully operational in November.
"The profitability of Internet companies is not from product sales, but from services, which puts a lot of pressure on traditional home appliance manufacturers. It takes time for TCL to establish its own application service capabilities and financial service capabilities." Li Dongsheng revealed that TCL has Establish financial services companies and microfinance companies, and participate in local banks to establish their own financial business.
In February of this year, TCL Group announced the official release of a new business transformation strategy in the era of Internet transformation - "smart + Internet" and "product + service" "double +" strategy. The release of this transformation strategy marks a major strategic change in TCL Group's business from past operations to operating users, and it also means that the TCL Group's Internetization road has officially departed. "The biggest difficulty in transformation is to break through the inherent mode and comprehensively transform in many aspects such as organization, system, culture, etc., and we must have preparations for a protracted war." Li Dongsheng said that according to the plan, TCL should achieve "100 million home users +1" within 5 years. Billion mobile users."
Entering Entertainment Technology TCL Multimedia CEO Hao Yi revealed that TCL will launch "WeChat TV" next month. This is another cross-border alliance after TCL and Tencent launched "Ice Cream TV" in 2012.
Hao Yi said that "WeChat TV" will give birth to the top multi-screen interactive application, for example, you say on the mobile phone's WeChat, "I want to watch a big movie", this movie will pop up on TCL TV; You want to talk to a friend about one of the most popular TV series. On the TV, you will have a WeChat circle of friends. You can watch while chatting.
"There will be a lot of killer applications on the big screen, video, music, games, education life, all the sectors will have killer applications, the key is to find a good business model." Hao Yi revealed that in addition to WeChat TV, TCL will be in October A new education platform will be launched on the line; in December, the online service platform will be launched, and new business models such as global broadcast and online cinema will be launched in the second half of the year. It is expected that the service revenue will exceed 150 million yuan in 2016, and TCL Multimedia will become an integrator of products + entertainment content and services, becoming a "global entertainment technology enterprise".
TCL Multimedia CEO Hao Yi revealed that TCL will join hands with Tencent to launch the exclusive deep customization product "WeChat TV" in September.
To build a financial services sector <br> <br> music as millet army arrives, TCL transformation and change.
Li Dongsheng said to Nandu yesterday that the two major industries of TCL multimedia and communication have set up their own Internet business centers. The O2O company established at the group level has basically completed the organizational restructuring, and is currently carrying out the "iron powder" platform and visual information service system. The construction is expected to be fully operational in November.
"The profitability of Internet companies is not from product sales, but from services, which puts a lot of pressure on traditional home appliance manufacturers. It takes time for TCL to establish its own application service capabilities and financial service capabilities." Li Dongsheng revealed that TCL has Establish financial services companies and microfinance companies, and participate in local banks to establish their own financial business.
In February of this year, TCL Group announced the official release of a new business transformation strategy in the era of Internet transformation - "smart + Internet" and "product + service" "double +" strategy. The release of this transformation strategy marks a major strategic change in TCL Group's business from past operations to operating users, and it also means that the TCL Group's Internetization road has officially departed. "The biggest difficulty in transformation is to break through the inherent mode and comprehensively transform in many aspects such as organization, system, culture, etc., and we must have preparations for a protracted war." Li Dongsheng said that according to the plan, TCL should achieve "100 million home users +1" within 5 years. Billion mobile users."
Entering Entertainment Technology TCL Multimedia CEO Hao Yi revealed that TCL will launch "WeChat TV" next month. This is another cross-border alliance after TCL and Tencent launched "Ice Cream TV" in 2012.
Hao Yi said that "WeChat TV" will give birth to the top multi-screen interactive application, for example, you say on the mobile phone's WeChat, "I want to watch a big movie", this movie will pop up on TCL TV; You want to talk to a friend about one of the most popular TV series. On the TV, you will have a WeChat circle of friends. You can watch while chatting.
"There will be a lot of killer applications on the big screen, video, music, games, education life, all the sectors will have killer applications, the key is to find a good business model." Hao Yi revealed that in addition to WeChat TV, TCL will be in October A new education platform will be launched on the line; in December, the online service platform will be launched, and new business models such as global broadcast and online cinema will be launched in the second half of the year. It is expected that the service revenue will exceed 150 million yuan in 2016, and TCL Multimedia will become an integrator of products + entertainment content and services, becoming a "global entertainment technology enterprise".
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