The global LED industry has a long development cycle and enters the lighting application driving era. The development of the LED downstream application market drives the development of the LED industry. Different from the development of other single market-driven industries, each improvement of LED technology will bring different market application development space. This makes the LED industry's development cycle long.
According to the data of the High-tech Research Institute LED Research Institute (GGII), in 2017, the global LED lighting market output value reached 536 billion yuan, of which, the mainland China LED lighting output value of 296.9 billion yuan, an increase of nearly 21%, the global share reached 55.40%. Considering that the global LED lighting penetration rate still doubles, GGII expects that the scale of China's LED lighting market is expected to maintain a market growth of around 15% in the next few years. In 2020, China's LED lighting market will reach 461.4 billion yuan.
Indeed, through the rapid development of nearly a decade, LED lighting products are gradually replacing traditional lighting products, becoming the main force of home, commercial, industrial and outdoor lighting. Due to the rapid improvement of the cost performance of LED lighting products, the penetration rate of LED lighting products is also Growing year by year. GGII data shows that as LED lighting technology matures, the global LED lighting penetration rate will reach 40% in 2017.
It is worth noting that compared with developed countries, China's LED lighting companies have cost advantages. Compared with other developing countries, China's LED industry chain is fully equipped, so China has become the global LED lighting production base.
As a leading company in the domestic LED industry, Mulinsen has been focusing on the production and research and development of LED products since its inception. In order to enter the international market faster and better, Mulinsen will focus on overseas market opportunities in 2017. The acquisition of Osram's general lighting business will be an important step towards the international market.
Recently, Mulinsen held investor relations activities. Chairman Sun Qinghuan, Executive General Manager Lin Jiliang, Chief Financial Officer Yi Yanan, and Secretary of the Board Li Guanqun attended the event. During the event, Lin Jiliang made a detailed analysis of the purpose of Mulinsen's acquisition of Land Vans and his future development strategy.
Q: After the merger of Landvewans, what is the impact or promotion of listed companies? How do the teams from both sides integrate?
A: The main purpose of the acquisition is to expand the estuary of Mulinsen by leveraging the advantages of LEDVANCE's channels, brands and technologies. Mulinsen can quickly increase the overseas market share, enhance the brand image, and upgrade the "China has good lights, the preferred Mulinsen" to "the world has good lights, the preferred wood Linsen."
In terms of team integration, it is mainly to complement each other's advantages, and to give Mulinsen a good synergy in the brand and channel.
Q: Next, what will Mulinsen do in improving the brand image? How to achieve brand upgrade?
A: Mulinsen's brand positioning in China is similar to Xiaomi, which is cheap and good, and the brand positioning of Landwell is a bit like Samsung and Apple. The technology and specifications are different. Therefore, our entire product from Mulinsen Lighting to Round Ways has different brand values ​​in different product lines, each with its own different
Seek to play their different advantages.
In addition, our brand promotion mainly relies on our own research and development to create a cost-effective product, which enables us to get the value that the entire industry chain channel deserves. When it reaches the customer terminal, the customer can buy the most cost-effective. The product, this is our brand value.
Q: At present, what is the core competitiveness of Mulinsen? Is it irreplaceable?
A: From the perspective of packaging, in addition to the chip, the advantages of our materials and equipment are more obvious. First, we are leading in the industry from the technology of brackets, molds, electroplating, plastics, etc. Second, we adopted a material replacement scheme more than ten years ago, the display screen replaced the gold wire from the copper wire, white light Replace the gold wire from the silver wire. This process is our first innovation, and until now we have not been able to completely break through this bottleneck. In addition, our production equipment and materials are not the same in terms of process compared to the production equipment and materials in the same industry. We have now formed our own standardized production system.
Therefore, our equipment is equipped with its own materials, including the unique organizational structure and personnel productivity on the production line, thus forming a systematic cost reduction solution.
Q: At present, what is the situation of Mulinsen in the new plant in Jiangxi?
A: As everyone knows, the Jiangxi factory was mainly engaged in infrastructure construction in the past two years. In 2017, equipment was continuously invested. Some of the equipment was moved from Zhongshan and the other part was purchased new equipment. Under the premise of doing a good job in infrastructure construction, equipment investment and personnel recruitment and training, we are currently expected to meet the company's expectations in the second quarter according to the plan.
Q: So, how does Mulinsen solve the problem of recruitment?
A: Actually, recruitment is not only a problem of Mulinsen, but also a common problem in coastal areas. At the same time, with the implementation of the national precision poverty alleviation policy, the number of migrant workers may be affected. Faced with the difficulty of recruiting workers, Mulinsen is emulating the 24-hour and 365-day rotation system of chip manufacturers. This system is still being gradually promoted. If it succeeds, it will increase the utilization rate of equipment and maintain the stability of production capacity.
In general, in 2018, Mulinsen will continue to build on its main business, continue to innovate, and increase product research and development efforts. Completion of the company's mergers and acquisitions business, promote the joint development of domestic and international market business, and leverage various financial services and capital platforms to grasp the development of the industry, and build Mulinsen into an international collection of LED chip production, packaging and application lighting products. Competitive LED manufacturing company.
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