Skyworth Internet Transformation: Closer to Users


Since June 2014, the "User experience is king, we are in action" activity has been launched by the Skyworth Group's marketing headquarters user service department to initiate management services for individuals.

Their purpose is to make products and services more grounded, and better service.

They use the door of management personnel to understand the actual service demands and product usage of users, collect opinions and suggestions, provide rationalized suggestions for the front-end of product R&D, provide more grounded operational solutions for improving the user experience, and make daily services accessible to users. The process of asking users, collecting suggestions, etc. allows companies to better understand users, thereby producing better products and providing better services for users.

Now many companies have opened the WeChat public number, the purpose is to strengthen the interaction with the user, and the user zero distance.

Many companies also encourage users to leave comments in time, and they will pick out some good suggestions or opinions and reward users for comments.

Most of the suggestions received are: product functions, usage suggestions, service specifications, software downloads, and video content, etc. They are classified and analyzed through the collected information and submitted to the front-end R&D and service operations departments, thereby providing consumers with better services. service.

Open the director's mail box to provide a green channel for product and service problems.

Every suggestion received by the Superintendent's mailbox will be answered in a timely manner, allowing the user to feel at ease.

You said that such a service makes you so comfortable, you will not choose its product?

In fact, every company that does business is doing the details and doing it is intimate. If you do it well, then you will certainly do great.

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