Looking back at the changes of upstream and downstream enterprises in 2007, we can find that: Op has firmly embarked on the popular brand journey, Huatai extended product line to implement sub-brand strategy; Hangzhou NVC Lighting launched the Huace lighting chain, Changsha dumb bar lighting development chain Scale purchases reduce costs... A small number of transformed companies are advancing by leaps and bounds, and most unchanging companies are advancing in a smooth pace, and companies that cannot keep up with the pace of industry development have disappeared.
"Change is to find death, not to wait for death"! However, in today's increasingly fierce competition in the industry, only change can break through. Whether it is an upstream enterprise or a downstream distributor, all of you ask yourself: change, or change?
This is a contest of consciousness that determines the future fate of the company.
The confusion of small and medium-sized energy-saving lamps enterprises
Ou Pu, which started with energy-saving lamps, has become a well-known "Chinese famous brand" today. "Huaxing Optoelectronics", once known for producing energy-saving lamps, has become the "Snowlet" in the Shenzhen stock market today; Keshi, currently also starting to promote the overall home lighting, and will go to the Shenzhen Stock Exchange with Huayi in the future; and more second-line energy-saving lamp brands, this time is smashing, "Next, how should I go?"
Obviously, through the country's vigorous promotion of the "energy-saving emission reduction" of the east wind, countless energy-saving lamps companies and dealers have been gearing up, intending to attack the city. However, in the face of the fierce attack of the first-line brand network such as Philips and Op, these small and medium-sized energy-saving lamps companies in the second-line brand position can break through to get a piece of cake.
By visiting the energy-saving lamp enterprises and some dealers in the ancient town, we found that almost all business owners and dealers said that only change can get out of the current distressed development. "Change, it must be changed, how is the problem changed?"
Li Bo, who has been producing energy-saving lamps for many years, confessed to the confusion: "You said to go to CCTV to advertise, we have no such strong financial strength as Op; you said that the product line is extended, and now the overall home lighting is also highly competitive. If we do more than one sub-brand, we don't have this energy. What's more, one brand can't do it at the moment. Instead of spending the effort to cultivate the second one, it's better to cultivate this one."
Can small and medium-sized energy-saving lamps companies really find a way to change for themselves? Is it really just to keep the status quo?
Liu Lihua, general manager of Kaiyu Lighting, found the answer for us.
"Light of Happiness" Launches "White Sand Strategy"
"If small and medium-sized energy-saving lamps companies need to solve the problem of survival before, then what needs to be solved today is the development problem. Therefore, small and medium-sized energy-saving lamps enterprises must break through, and if they want to develop, they must look at the problem from a development perspective." Leaning over, Liu Weighing made a cigarette butt between the fingers in the ashtray.
Kaiyu Lighting has been dedicated to the research and development of energy-saving lamps for many years. The brand “Happy Light†has established nearly 300 sales outlets in China, and its products are also exported to the Middle East, Europe, Africa and other countries. After several years of precipitation and accumulation, Kaiyu Lighting has been at the forefront of enterprises of the same scale, regardless of R&D level, product quality and production capacity.
“2008 is a year of Kaiyu change!†After completing the accumulation of funds, talents and technology, Liu Weighing decided to accelerate the pace of development. However, unlike most companies that rely on launching new sub-brands to operate, Liu Weighing has chosen a product upgrade – the new five-star “Happiness Light†will be launched in the years to come.
In product development, the five-star "Happy Light" will be based on the existing "Happy Light" products, from product modeling, internal structure, electronic component performance, finished product quality and external packaging. The upgrade and improvement will also enrich the product line and expand the series of light source products such as T2 mini energy-saving lamps, T5, T8 series brackets and spotlights.
In terms of production process, all the energy-saving lamp tubes will be added with a tube coating process to ensure that all the finished energy-saving lamps aging test will increase from 5,000 times to 10,000 times without the phenomenon of “blackheadsâ€. At present, all the production molds of all new products have been fully developed and produced, and the newly formed production team will also be employed after the training is qualified, and all will be relocated to the new factory for production, so as to protect the five-star "happiness". "Light" product quality.
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