The three-day Shanghai Messe Electronics Show has come to an end, and exhibitors from home and abroad compete for each other. Although automotive electronics has always been the highlight of the Munich Electronics Show, the unique automotive electronics of STMicroelectronics, the world's leading semiconductor company, gave us He was deeply impressed and his exhibition area attracted the attention of many professional visitors.
We all know that automotive electronics is an important symbol of the development of modern vehicles. Automotive electronics is the core of the most important technical measures and competition for developing new models and improving vehicle performance. In the cost structure of automobiles, the proportion of electronic products is higher. The bigger the situation, the safety, energy saving, comfort, and entertainment will become the development trend of automotive electronics applications in the future. As a product of the combination of the automotive and electronics industries, the development of the automotive electronics industry has already entered the fast lane. Especially in recent years, with the continuous growth of China's auto market, it has become one of the countries with the greatest potential in the global auto market. Edoardo Merli, Director of Markets and Applications for Automotive Products Division of Greater China and South Asia, STMicroelectronics, said that ST is very optimistic about the prospects of China's automotive electronics market, with R&D centers and manufacturing plants in the Asia Pacific region, and packaging testing plants in Shenzhen. Fast localized full service support. STMicroelectronics' total revenue in 2013 reached US$8.04 billion, of which the automotive products division reached US$1.7 billion. According to market research firm IHS, STMicroelectronics' automotive electronics business ranked first in the Chinese market. These all indicate the deep technical advantages of STMicroelectronics in the field of automotive electronics.
Edoardo Merli, Director of Marketing and Applications, Automotive Products Division, Greater China and South Asia, STMicroelectronics
With the continuous development of semiconductor technology and the automotive industry, coupled with the increasing consumer awareness of environmental sustainability, customers are turning their attention to safer, greener and smarter cars. As a major supplier to the Chinese automotive electronics market, STMicroelectronics is one of the few companies with strong capabilities to collaborate with automotive manufacturers and suppliers in safety applications, body electronics, motor control, infotainment and other related applications. Semiconductor company for automotive electronics. Many well-known car companies in the world, such as Great Wall, FAW, Volkswagen, and BMW, have adopted STMicroelectronics products.
According to Edoardo Merli, STMicroelectronics mainly exhibited three new products for automotive electronics, including body electronics, automotive infotainment and telematics, and automotive smart power. For example, STMicroelectronics has introduced a new chip to replace traditional relays, mainly for a new generation of advanced switching ICs for automotive electronic systems such as automotive lights and body modules. The new devices can provide customers with enhanced intelligent functions, protection functions and reliability. The size is 40% smaller than the competitive products, the reliability and energy efficiency are better than the traditional relays, and it can reduce the weight of the car and reduce the energy consumption. In addition, new high-quality solutions are introduced in terms of safety, comfort and power control.
It is particularly worth mentioning that ST's Teseo III positioning chip can support satellite systems such as Beidou system, GPS, Galileo and QNSS at the same time, and the positioning accuracy is very high, up to 50 cm. In the Chinese market, the car navigation system supports the Beidou system to occupy the market more effectively, and it will be greatly promoted by the Chinese government. This is a win-win situation. At present, buses have been promoted, and passenger cars will be equipped in the future. The multi-mode navigation system compatible with Beidou will be a trend. At the same time, with the accelerometer and gyroscope in the car, more accurate navigation and position information can be realized.
Edoardo Merli emphasized that in 2014, with advanced technology, design expertise, intellectual property portfolio, strategic partnerships and strong production capabilities, ST will continue to deepen automotive electronics and strengthen its cooperation with car companies, module vendors, system integrators and distributors. Business cooperation, including at the chip and component level, automotive modules and vehicle level. In terms of technical support and other aspects will be strengthened, and targeted localization teams will be improved. In addition, ST will continue to strengthen its focus and investment in new market opportunities such as new energy vehicles and vehicle networking.
In the ST exhibition area, including the motorcycle riding engine demonstration board, the in-panel portable navigation system, the ABS overall solution, the body control module, the airbag and the motor control demonstration board are all the focus of attention. In addition, there is a high-end 4/6-cylinder inlet fuel injection (PFI) gasoline engine management system (EMS) based on ST's automotive chips. As a flexible open system, the board supports Exhaust Gas Recirculation (EGR), Variable Valve Timing (VVT) and Electronic Throttle Control (ETC) drivers, which can also be used in electronic control unit (ECU) evaluation boards.
A load cell (force transducer) is a physical element that can translate pressure or force into an electrical signal. The most common type is the strain gauge load cell, which is a mechanical element of which the force is being sensed by the deformation of a (or several) strain gauges on the element. It converts a force such as tension, compression, pressure, or torque into an electrical signal that can be measured and standardized. As the force applied to the load cells increases, the electrical output signal changes proportionally. Load cells are designed to measure a specific force, and ignore other forces being applied. The electrical signal output by the load cell is very small and requires specialized amplification. Load cells are designed to measure force in one direction. They will often measure force in other directions, but the sensor sensitivity will be different, since parts of the load cell operating under compression are now in tension, and vice versa.
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