In recent years, LED car lighting has become increasingly mature and has now become a blue ocean market with a focus on layout. As we all know, LED automotive lighting has gradually become the mainstream of automotive lighting due to its long life, low energy consumption, small size of light source and beautiful appearance, and the market scale has also expanded.
According to the data of the High-tech Research Institute LED Research Institute (GGII), the overall market of LED automotive lighting in China reached 24.5 billion yuan in 2017, a year-on-year increase of 26%. With the beginning of LED car lighting, the LED car lighting will gradually penetrate in the mid-end models. Maintaining rapid growth, GGII expects China's LED automotive lighting market to exceed 42.5 billion yuan by 2020.
Automobile lighting has the pre-installation market and the after-loading market. For domestic manufacturers, it is mainly in the future installation market, because the chips, packages and modules used in automotive lighting are mainly Philips, Osram, Lumileds, and Nichia. International giants such as Cree are firmly in control. On the one hand, the automotive system is much more complicated than the lighting fixtures, and the technical threshold is higher; on the other hand, the supply chain of the frontlight market is relatively closed.
Based on the above two obstacles, there are still relatively few LED companies that can enter the front-loading market in China. At present, Sanan Optoelectronics, Hongli Zhihui, Ruifeng Optoelectronics, and Jingke Electronics are actively deployed. Other domestic LED companies pay more attention to the aftermarket, such as Donghao Optoelectronics, Zhonghao Optoelectronics, Zhongzhi Optoelectronics, and the same side.
According to the relevant person in charge of Zhongzhi Optoelectronics, “the front-loading market already has OSRAM. It is difficult to surpass the technology in the short term, while other models such as trucks have higher requirements for lighting, and the other is that the truck power supply is 42V. It is necessary to solve the voltage problem through the buck solution. Therefore, in the next two or three years, the aftermarket of the ordinary car will be the mainstream direction."
However, it is worth noting that although the market space for LED lights is large, there is no uniform standard, and manufacturers and consumers do not have a specific evaluation standard. In such an environment, some companies deliberately create a lot of gimmicks for the sake of eyeballs, such as increasing power, increasing brightness, and false logo brightness, resulting in uneven quality of rear-mounted LED lamp products.
For the LED lamp rear-loading market, the high-tech LED research institute analysts also conducted a survey and research. Through the investigation, it was found that the LED lamp rear-loading market competition is fierce, and there is no unified standard. At the same time, the current light source is mainly based on COB package, but it may be replaced by CSP package.
Gaogong LED noticed that due to the chaotic competition order and the increasing number of participants, the LED automotive lighting aftermarket has already entered the price war, especially the COB headlights.
Liu Zhihua, deputy director of the market for crystal energy optoelectronics, said frankly, "At first, the market for COB car headlights was large, mainly targeting the low-end market. With the previous problems of many COB light source products, the market usage has dropped sharply, even Some overseas customers will see the phenomenon of COB 'color change'."
It is precisely because of the frequent quality problems of LED lamp manufacturers that many consumers have not met their expectations after purchasing the lights. Together with the LED lights, the new energy vehicles have become standard in 2018. The growth rate of the LED lamp rear-loading market began to slow down. Under such a market situation, what kind of situation has the aftermarket now formed?
“In fact, after the baptism in 2017, many LED car manufacturers and consumers have gradually formed a car-level standard awareness and promoted the post-installation market to become rational. Although there is no unified standard yet, the more The more companies come to the LED car lighting, brightness and other aspects of the parameters began to move towards the car standard standards, I believe that there will be a relatively uniform standard in the follow-up." Dong Jiangguang Deputy General Manager Chen Jiangru said.
It is worth mentioning that when many LED rear-mounted lamp manufacturers frequently fall into the trap due to quality problems, there are still some manufacturers who still stick to their original intentions and ensure quality first. For example, China's well-known packaging manufacturer Zhonghao Optoelectronics, based on quality, has launched CC3460 inverted headlights "Fengchi" series COB, CD7940 inverted headlights "Eagle Eye" series COB, CD8044 inverted headlights "Eagle Eye" series COB, CD7950 inverted headlights "Eagle Eye" series COB and other products, can be applied to automotive headlights, fog lights, motorcycle headlights and other fields.
According to Gaogong LED observation, in addition to the COB packaging manufacturer Zhonghao Optoelectronics, the domestic CSP packaging leader Dongxun Optoelectronics has also been active in the LED headlight market. It is understood that Dongpu Optoelectronics successfully launched a new CSP lamp module -3D white wall CSP LED lamp module, which meets the needs of customers in a large number of after-loading lamp market, stable quality, high cost performance in all aspects, has become Its fist product.
It is precisely because of the 3D white wall CSP LED lamp module that meets the requirements of the car's illumination, the size of the light is close to that of the traditional light bulb, and it is easier to match the light type. Dongxun Optoelectronics successfully won the high-tech LED "2017 car light package module" Innovative category "Golden Ball Awards.
I believe everyone has noticed that after years of continuous development, the domestic LED lamp pre-installation market is also growing, and even many insiders believe that the after-loading market is being fully challenged by the pre-installation market. In this regard, Chen Jiang believes that “the aftermarket is mainly for the stock cars that have been purchased and consumed in the world. Consumers are more concerned about the price/performance ratio. Most of the brightness and power are based on the principle of sufficient use, so the aftermarket will not be subject to the former. The loading market is too big."
All in all, as the market continues to mature and mature, the products in the aftermarket will continue to upgrade. I believe that in the market where there is a lot of flowers, there will be some relatively industry standards in the future. In addition, domestic enterprises are still in their infancy in the key technologies of automotive lighting. The pre-installation market is relatively difficult to cut into, and only some enterprises are laying out the pre-installation market. Therefore, in the short term, the aftermarket is still the first choice for most domestic enterprises to enter the automotive lighting market.
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