When talking about the Chinese LED lighting market, I have to mention the big market of outdoor landscape lighting. In recent years, a large number of lighting and lighting projects have emerged rapidly, which is one of the important markets for LED companies to compete. Large-scale projects can promote the rapid development of the LED industry, coupled with national policy support, the bidding work of LED pilot projects in various places is booming, and LEDs are also unpopular, showing excellent life in municipal lighting, landscape engineering, street lighting renovation and stadium lighting projects. Long, high brightness, energy saving and environmental protection.
It is predicted that by 2017, the output value of China's outdoor LED lighting will be expected to exceed 100 billion yuan. Then, how will the next LED outdoor landscape lighting campaign start, and will LED companies continue to fight fierce price wars, or will they evolve into resource-challenging wars of various channels, or move toward a path of improving technology and quality?
In the past ten years or so, in the highly competitive industry of LED, many companies have experienced some difficulties and faced many challenges, but fortunately, our team has been through their unremitting efforts and support from the outside world. Down-to-earth continues to grow and develop. We always believe that no matter how unpredictable the industry is, enterprises should take the responsibility of doing products as their own responsibility, and quality is the way to maintain the survival of enterprises.
The situation is gradually clear
From the observation of the phenomenon of mergers and acquisitions by major domestic and foreign companies, major companies are actively increasing the investment in LED business, and believe that the production capacity of the entire LED industry will increase significantly in the future. China's LED market has been widely optimistic. Although there are many existing problems, it is still hot. From the domestic and foreign companies rushing into the domestic LED market, we can see that everyone is still optimistic about the future of the domestic LED market. However, too many enterprises to land on the beach may cause more pressure on the domestic LED market.
The LED landscape lighting industry has developed more maturely than other market segments, and the problems of many models, small quantities, and high unit prices still exist. Companies should define products based on landscape lighting applications and light effects and classify them into standard and project products. The most commonly used lamp type and electrical specifications are listed as standard products, reducing the style and making lighting application manuals, guiding the terminal customers how to properly select and use the lamps.
Only when it becomes a standard has a better price adjustment space. Product quality, product differentiation and cost control will be another major issue for enterprises. The companies that can solve the three relationships will have some success. â€
Line up in a line
The deployment and strategic planning for the overseas landscape lighting market can be generally divided into two aspects: product and market. According to the different application markets of various countries and regions, to prepare the corresponding products to cooperate. At the same time, let the various regions form a cross-network structure with point connections and lines, which can more effectively enhance the market share of products in the local market and achieve a comprehensive layout. The current business has covered Europe, North America, Southeast Asia, the Middle East, Australia, and Central and South America and other countries and regions.
Understanding the local application and mastering the various operational pathways in the local area is very important for the development of product ideas. The development of new products and the upgrading of old products need to be combined with each other in order to achieve maximum and rational use of resources.
This year, we will focus on opening up the overseas commercial lighting market and the factory lighting market. In addition to the existing outdoor landscape lighting products, we will also invest in new products including high luminous efficiency and high average brightness panel light series and high lumen output. The halogen lamp replaces the MR16, high-quality, high-quality interior soft strip lights, high-efficiency and efficient light-controlled HighBay patio lights, and a full range of indoor ceiling downlights.
With the support of domestic partner companies and long-term overseas cooperation companies, the company continues to expand its territory through electronic channel dealers, brand lighting system vendors and large construction companies.
Brand and channel construction
In the market, bring more creative new products and light control experience to everyone. The media has launched in-depth cooperation to further expand the brand's influence at home and abroad in the form of print ads, website bulletin boards, lighting forums and exhibitions. The regional responsible business will also continue to track the company's customers in the United States, Southeast Asia, Australia, Europe, Russia, Central and South America, grasp the new changes in the market and products, and combine the company's resources to timely and effectively adjust the corresponding strategies to meet customer needs.
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