In 2016, the first year of VR was truly worthy of the name. From the beginning of the year, HTC VIVE and Oculus Rift consumer versions were launched, Google announced the Android VR platform Daydream, and the Sony PS VR was officially released. Then Microsoft officially released Win10 VR, and the VR field continued. Fermentation.
After HTC, Facbook and Sony officially joined the high-end VR head-to-head market, Google’s Daydream View last month, which also indicates that the corner of the mobile VR field has officially formed, at least we think so. In the field of mobile VR before this, it was the only one with Oculus Samsung Gear VR, which set a benchmark in terms of experience and content. After the launch of Daydream, the industry generally believes that this is an important milestone in VR mobile. However, the performance of Daydream has not been satisfactory for some time.
As the star product highlighted at this year's Google I/O conference, Daydream is not just an app or hardware product, but means that Android will support VR functions from the bottom, and will provide a complete set of standards for all Android hardware vendors.
As we all know, the previous smart phones (including Android and iOS) did not optimize the underlying code level for VR, and the hardware relied on rough gyroscopes and motion sensing. For VRs where the number of frames, resolution, and motion tracking requirements are exceptionally strict, these are not enough.
Gear VR has been able to dominate the mobile VR market for a long time, precisely because the Galaxy series of mobile phones it supports have been fully considered for the VR experience at the beginning of the design. After the Oculus Rift team chief technology officer John Carmack personally guides, not to mention The motion capture sensor included in the Gear VR itself. Therefore, Gear VR kills half-lift mobile phone VR is normal.
Therefore, Google, which is truly technical and three-faced, has almost become the last straw for the success of the mobile VR revolution. That's why Daydream was thrilled by all the mobile phone manufacturers who had hope for VR at the beginning of the announcement.
Sales are not good enough to lose to SamsungAfter the end of the Google I/O conference in May, some netizens shouted Daydream in the VR forum as "the first VR for young people", "worth for Android mobile phone users," "Do not buy is not a person." The company also published a document on whether Google’s Daydream is necessary in the shadow of Oculus Rift, saying that it is optimistic about Google’s new standards set in the mobile VR world.
However, since the launch of Daydream View, sales have not been as "flying" as people expected, on the contrary, a bit bleak.
Daydream View is priced at US$79 (today's exchange rate is about 545 yuan). It is sold to five countries including the United States, Canada, and Germany. The sales channels are Google Store, Best Buy, Verizon and other e-commerce platforms. From the data point of view, the top ranked in the Best Buy VR helmet is the new version of Gear VR, the old version of Gear VR ranked fourth, Daydream is not ideal, only ranked sixth, "the number of ratings" is only two Article, far lower than Samsung's 3,200.
It is also worth mentioning that because of the reputation damage caused by Samsung's "Flapping Machine Door" incident, sales have fallen, and Samsung has taken measures such as bundled Give VR head-up display. This has further reduced the price of Gear VR in the market, from the original price of 99 US dollars to the current domestic RMB 200 yuan, it can be bought, and the competitiveness is very strong.
Daydream is still youngThe chief culprit of Daydream, a tepid situation, is probably the pain in the early days of the platform.
When asked by the media about Daydream, Oculus Vice President Nate Mitchell once said: "We can concentrate on creating a super-high quality VR experience for Gear VR because we don't need to support so many phones. "Thinking that Google's Daydream does not pose a threat to the status of Gear VR.
In fact, Daydream View currently supports fewer phones than Gear VR. Gear VR supports almost all dual flagship models after the Galaxy S6 (except for Note7, you know), while the Daydream platform currently supports only two pro-parents Pixel and Pixel XL, plus a "foreign aid" Huawei Mate 9 Pro. The narrow support model severely limits Daydream's target audience.
However, the experience of the Daydream platform is still not excellent. According to the user's feedback, Daydream often has a slow loading, a button failure or even a suspended animation. The phone is still very serious, and basically only supports the next movie.
Daydream also failed to meet expectations in terms of the number of software. Currently there are only about 30 models in the store, and Google said it will reach 50 models a year ago. Gear VR and HTC VIVE have far exceeded 200 models. What's even more embarrassing is that even the 30 softwares in this area are mostly "Gun Jack 2" and the "Magic Beast" of the movie-visual linkage. Under the poor content lineup, Daydream's excellent wearing comfort is also difficult to attract enough users, and sales are generally not surprising.
Google does not value Daydream View salesDaydream is not a strong force in the software lineup. The use of fabric materials in hardware is also extremely energy-saving. The entrance program is obviously not polished. On the bottom of the system, only Android 7.0 is supported, and 99.7% of Android phones are also launched. In addition, on the hardware support standard, Google obviously does not require low demand. The mobile phone that originally supported Daydream eventually cooperated because of the non-compliance; Google did not even continue to use the long-lasting killer - "open source", Daydream is built on A closed platform on Android.
There is no doubt that these practices of Google are very "not Google", and people in the industry have said that they "do not understand."
However, it may be easier to understand if you consider it from the perspective of Google Android. Power Technology believes that Google's Daydream platform is similar to Microsoft's Xbox Play Anywhere program for Google. Microsoft has opened all the games on the Xbox platform to Win10 in order to increase the installed capacity of Win10. In the same way, while Google's Daydream is promoting the development of mobile VR, it also shoulders the responsibility of solving the problem of Android 7.0 penetration rate.
In this regard, Google application management executive Clay Barwell recently said that this helmet is only a "paradigm", just hope to provide a reference for hardware manufacturers ready to enter Daydream. That is to say, Google does not intend to kill other manufacturers in the hardware, just hope to drive a wave of Android 7.0 upgrade. After all, if manufacturers want to support the Daydream platform, they need a mobile phone pre-installed with 7.0 system. As Android 7.0, the system is more closed, cutting off the interest chain of many mobile phone manufacturers and software vendors, which is the biggest resistance resistance currently faced by Android 7.0.
The Daydream platform will set a new standard for mobile VR, which no one will doubt, and mobile hardware manufacturers may preload a Android 7.0 with a higher security factor and better experience when the phone is shipped from the factory. Although the current situation is not recommended to buy Daydream View, but the new standard, the spring of mobile VR will come soon, I believe this is the true meaning of Daydream.
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