[Organization of OLED screens highlights how the market will go in the future? 】 As we all know, the display market has been dominated by technology-based LCD screens that have matured for many years. In recent years, as technology continues to develop and OLED display technology continues to mature, OLED continues to develop in the display market and continues. The market share that invaded the original LCD display has become a dark horse that shows the market, and it appears to be the trend of the public. Although there are many “positions†that the LCD can keep, it has shown that it can replace it. , but how does the LCD display with absolute market share counterattack?
OLED has become a competing display technology in the market
The OLED display is basically dominated by Korean companies in the market, among which Samsung holds the absolute market share of the small-size OLED display, so that after Samsung supplied its own mobile phone panel, it also took over such an Apple company. The super-big single, and the United States and South Korea's Samsung is an old rival with many grudges, this is almost a well-known thing.
However, Apple Inc. in the United States has no solution to this because Samsung almost monopolizes the market for small-size OLED displays. In order to reduce dependence on its old rivals, Apple is eager to find more suppliers of OLED panels. One OLED technology can be called the opponent is also from South Korea's LGDisplay (hereinafter referred to as LG company) company, LG company has become the only choice!
However, when LG and Apple wanted to further cooperate, when LG increased the productivity of large and small sized OLED panels, it had encountered problems in production, causing LG's OLED panel production to lag behind, while Apple The company also had to reconsider whether to continue its deep cooperation with LG.
Apple's own product, iPhoneX, was also affected by the price of the OLED panel. As a result, Apple's OLED panel for South Korea’s Samsung was reduced. Samsung’s company did not sell its own panel, and immediately went to Huawei’s company in China. Xiaomi company cooperated and since then China-made mobile phones have also used OLED display!
In the case of large-size OLED panels, it is almost monopolized by South Korean LG companies and is mainly used on TV screens! LG has achieved great success in this area and is increasing the production of OLED TV screens!
OLED screens have unparalleled LCD display performance in terms of display performance, but it will take a while for the price to drop. OLED displays will inevitably seize the market share of LCD displays. But during this period, the surging display market will really Calm?
Show the future of the market
Many companies have foresaw the future of the display market and have laid out some display technologies. The layout not only reflects the company's grasp of the industry's direction, but will in turn affect the industry's progress. The more companies deploy a technology, the faster this technology will develop!
If OLED technology has been dominated by two major companies in Korea, the development of OLED technology will be very unfavorable. Fortunately, many domestic companies have not lax in this technology. BOE took the lead in breaking through the monopoly of Korean technology to mass produce OLED screens, which also indicates that this technology will become more and more mature!
In order to no longer suffer losses on the display panel, Apple is no longer subject to old rival Samsung, and is determined to actively develop next-generation display technology MicroLED through the acquisition of Luxvue. In addition, panel makers such as Hon Hai, Sony, Samsung, and BOE are also laying out their layouts around MicroLED. However, for now, it is difficult to achieve results in the short term. MicroLED is very difficult to mass-produce. With these companies as the promoters of mass production of MicroLED, driven by these companies, the era of MicroLED display will come faster!
At present, the companies that are deploying MiniLED are mainly mainland and Taiwanese companies, such as Sanan, National Star, Ruifeng, Jingdian, and Longda. With regard to the currently mastered technologies, the moment of realizing MiniLED mass production is not far off. It is worth mentioning that Samsung Electronics Co., Ltd., which holds an OLED display, has ordered Sanan Optoelectronics to produce MiniLED displays for almost the entire year from Sanan Optoelectronics. It seems that it is also very optimistic about MiniLED display technology!
In turn, we look at the LCD display, LCD display itself is also a minority of supporters, there are Samsung, Sony, Sharp, BOE, TCL and so on. With the support of these companies, LCDs will continue to improve, and they will be able to withstand pressure, accelerate growth, and develop more new products. At the same time, they can face the impact of various display technologies with ease. Like the recent rise of touch screens and advances in LCD splicing technology, it has recaptured many positions for LCDs, and LCD displays itself has accumulated considerable experience and acquired various kinds of display technologies such as CRT, DLP, and plasma for so many years. The recognition of the big market, I believe that LCD will still have a good performance in this display technology war!
Of course, there are other display technologies to join in. As more and more homes still set up home theaters and begin to use projection equipment. This is a laser display, and the rise of laser displays will also impact the market. Market brings new vitality!
The future shows how the market is going to be a concern for all display industry personnel. Almost everyone has their own ideas. Most people think that LCD displays will slowly go down to show the throne of the overlord, and a subdivided area will show more clearly. The market will gradually form, and only if the subdivision is more and more clear is the trend of an industry.
LED shows how to play this trick
The area where LED displays occupy the display market has always been the outdoor field, and the outdoor display has always been one of the best. Previously, LED displays have always been unable to compete in the LCD display field.
In recent years, the mature use of small-pitch COB technology has led to a new breakthrough in LED small-pitch display technology. After continuous exploration and research and development, COB packaging technology has finally achieved all-round breakthroughs and become the target of the industry's major companies. LED small-pitch displays have also succeeded in gradually making LCD displays more competitive in indoor display areas.
LED small pitch LED low-brightness display with high-gray level screen display layered and vivid than the traditional display, image details, information performance is almost no loss. The ultra-high refresh technology makes the edge of the dynamic display screen image clearer. In addition, it further reduces power consumption, and it is in line with the national strategic requirements for energy conservation, emission reduction and sustainable development, and also reduces the cost of daily operation and maintenance.
Higher density and small pitch LED full-color screen is currently the trend of development in the industry. The small-pitch LED display adopts pixel-level point control technology to realize the state control of brightness and color reduction and uniformity of the display pixel unit. The smaller the distance between points, the higher the resolution of the image quality, the finer the displayed content, and the larger the visible area.
Even if the LED small pitch display has so many advantages, it is still not necessarily able to occupy an advantageous position in the display technology competition of the indoor display. Before there was blockade of the old LCD display, followed by the pursuit of MicroLED, MiniLED, OLED and other technologies, such as OLED At present, there has been a general trend. Many companies that are leading in OLED technology are ready to seize the market drastically, which is also very unfavorable for LED small-pitch displays!
LED display companies should intensify their investment in research. While further digging deeper into the performance of their products, they can also continue to increase the production of small-pitch production, further intensify competition in the industry, and drive prices down. Only in this way, LED small pitch display has the upper hand in this indoor display battle.
At the same time, LED screen enterprises should also actively promote the market application of LED displays. Like previous LCD display and plasma competition, all aspects of plasma display performance are superior to those of LCD. LCD display can win if it is dependent on LCD. Market acceptance of LCD displays for market applications. Actively use the characteristics of LED to promote the market application of LED display, help LED display rooted in the field of indoor display.
LED display actually has unlimited possibilities. In addition to outdoor advertising, it also plays a decisive role in theatrical performances, conferences, and other fields. We should also deeply explore the application of LEDs in other fields, such as security, transportation, and even movies. Still waiting for the industry to open up!
The strong winds have risen from the clouds, showing the market ripples. A subdivided sector has clearly demonstrated that the market is approaching. The LED display is the absolute overlord in the field of outdoor display. Each LED display company must seize the opportunity and be creative and actively develop new technologies. , Occupy a larger market, in this display technology war to create a new situation in the LED display industry!
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