Ultra HD 4K TV Quality **

On July 25th, 2013, under the guidance of the Department of Electronic and Information Management of the Ministry of Industry and Information Technology, the Ministry of Industry and Information Technology and the Department of Electronic Information of the Ministry of Industry and Information Technology, the “2013” ​​was jointly organized by the China Electronics Industry Association and Avid Consulting (AVC). The second quarter of China's electronic information industry economic operation and color TV industry research conference was held in Beijing.

The conference was highly attended by government departments and related organizations. The guests were led by the Ministry of Industry and Information Technology, Electronic Video Industry Association, SARFT, China Central Television, Interactive Media Industry Alliance, National Radio and TV Product Quality Supervision and Inspection Center. Changhong, Skyworth, Hisense, Samsung, TCL, Haier, BOE, Konka, Tongfang and many other well-known domestic and foreign companies have participated in the meeting, and conducted inventory of the development status of China's electronic information industry and color TV industry in the second quarter.

According to reports, one of the highlights of the conference was the discussion of the latest hot spot in the color TV industry, 4K ultra-high definition television and related industries, and the development direction of the future ultra high-definition display industry was sorted out; in addition, mainstream ultra-high definition at home and abroad. The collective appearance of television products at this grand event attracted the attention of the audience. Excellent products and technologies were also honored by the organizing committee.

Color TV industry: good momentum in the first half of the year or the second half of the current inflection point in 2013, China’s information industry continued the rapid development momentum, and the continuous increase in residents’ consumption capacity led to the rapid expansion of industry scale, the overall consumption amount exceeded RMB 1 trillion, and infrastructure investment further. Perfected, accumulatively completed a fixed investment of 82.65 billion yuan.

The home appliance subsidy policy withdrawn in June played the last bus effect for the first half of the year. However, due to the withdrawal of energy-saving policies, it is expected that in the second half of the year, there will be a certain degree of decline in market sales.

The vice president of the China Electronics and Video Industry Association, Lin Yuanfang, pointed out that although the overall growth trend in the first half of the year was obvious, from the analysis of the macro environment, the industry adjustment in 2013 may be difficult to avoid. Companies are advised to stay awake and gain competitive advantage through insight and satisfaction of consumer needs. “For the current color TV industry, the sense of experience is the most important thing we should improve.” Lin said: “At present, the energy-saving level of the color TV industry has reached a high level, and product quality has also been fully guaranteed; We should do it in terms of sound quality and ease of operation."

“Image quality is the first time consumers buy TV.” Lin said, “We have now entered the era of high-definition, but this is not enough, so now companies are developing ultra-high-definition products, color TV quality It has been almost doubled. The emergence of ultra-high-definition display technology and products has become one of the highlights of this year's color TV industry."

Deputy Director-General Gao Sumei of the Bureau of Supervision and Coordination of the Ministry of Industry and Information Technology in-depth analyzed the “economic operation situation of China's electronic information industry in the first half of 2013”. According to reports, from January to May, the consumption of domestic information terminal products reached 401.9 billion yuan, an increase of 25.7% year-on-year, of which TVs increased by 27.6% year-on-year. The rapid development of e-commerce, the cumulative turnover of 4.015 trillion yuan, an increase of 46%. The intelligentization of electronic information products has become increasingly prominent. The ownership rate of smartphones, tablet computers, and smart TVs in households in large and medium-sized cities is 80%. Digital households with digital, intelligent, and networked services have significant consumption, and their driving effects are further enhanced.

“The trend of intelligentization in the field of color TV is accelerating, and ultra-high-definition has become a new hot spot in the industry,” said Peng Jianfeng, director of the research and consulting department of the China Electronics Industry Association. He introduced the development status of China’s color TV industry in the second quarter of 2013 and said “In the first half of the year, the market will benefit from the energy saving of home appliances. Affected by the subsidy policy, the scale of sales expanded rapidly, with a year-on-year increase of 27.6%, while sales in the second half of the year will be sluggish for a certain period of time. It is forecasted that the third quarter may become a trough for color TV sales, and it may become a turning point in the fourth quarter of this year.”

To promote the development of the 4K ultra-high-definition image quality trend in the first quarter of the second quarter, the rapid development of China's electronic information and television industry, under the influence of a variety of factors, the rapid rise of 4K ultra-high-definition television has become the industry's most concerned about the hot spot. From the analysis of the market and industry environment, OLED TV panels have many obstacles to marketization due to issues such as materials, manufacturing yields, and high prices. For manufacturers, they also need to be new after LED, 3D, smart, and cloud TVs are declining. The products and technologies as a selling point benefit from competition in the mainstream market. From a technical and investment point of view, the production of UHD LCD panels is relatively easy compared to previous large-size OLED panels, and the amount of additional investment required is also much less. In addition, the competition for large-size LCD TVs ignited by foreign brands is in urgent need of large-size products.

Of course, as a new technology, at the beginning of commercial applications, of course, it will also face issues such as mass production of products and price close to the people. It is precisely this that constitutes the background for the convening of this meeting. What are the market prospects for Ultra HDTV? What impact does UHDTV have on the television industry chain? What is the status of Ultra HDTV in content production, playback and consumer experience? Such issues related to the ultra-high definition television industry have caused widespread concern in the industry. The theme of this session is “Seminar on the development of 4K ultra-high-definition industry”. The government authorities, authoritative experts, and leaders have their own opinions and discussed in depth the development trend of the ultra-high-definition industry.

At the same time, in order to promote the healthy development of the ultra-high-definition industry, the China Electronics Video Industry Association has praised the rigorous review process of setting, corporate reporting, expert assessment, and approval of competent authorities, and selected 2013 ultra-high-definition innovative products and technologies. A grand recognition.

Policies such as hibernation and other factors contributed to the growth of the first half of the year. The market's growth rate was high. AVC, one of the organizers of the current annual meeting, issued an annual monitoring data: January-June 2013. Domestic retail sales of color TV reached 23.01 million units, up 30% year-on-year, and retail sales were RMB 83.7 billion, up 34% year-on-year. Among them, LCD TV sales were 21.8 million units, up 35% year-on-year, and sales volume was 77.6 billion yuan, up 37% year-on-year. Plasma TV sales were 1.03 million units, up 1% year-on-year, and sales volume was 5.9 billion yuan, up 12% year-on-year. Comparing the year-on-year market growth in the second quarter of the past four years, we can see that the market size in the second quarter of 2013 has created a new industry record. For the first half of the market performance, Ovid Consulting (AVC) analysis believes that this is a result of the combination of several factors, such as the effect of the energy subsidies policy, the upsurge of television exchanges, and the upward movement of real estate transactions.

In the second half of the year, there was a bright spot in the technical upgrading of the market. For the second half of the year, AVC believes that the challenges and opportunities coexist. The withdrawal of energy-saving policies and the tightening of real estate policies have increased the possibility of slowing growth, even in a few cases. Quarterly negative growth may occur; at the same time, the upstream screen factory actively promote UHD display, making 4K ultra-high-definition step into the consumer vision, gradually reasonable product prices, began to stimulate high-end buying needs. In addition, due to the disclosure of the national terrestrial wave digital television schedule, product replacement is imperative.

In terms of policies, the energy-saving subsidy policy has withdrawn, the energy-saving leader system has been introduced, and the policy has been transformed into a system to form a virtuous circle system that can be long-term with the goal of energy conservation and emission reduction. In terms of channels, the rise of the online market will gradually show the driving and segmentation effects of offline sales.

Innovation Ultra High-Definition Leads the Industry Development At this annual conference, high-level representative brands of the color TV industry also attended the conference, and the guests were invited to share their innovative achievements in ultra-high definition products and technologies.

Changhong UD85C9000I uses industry-leading hardware configuration and software to create ultra-high-definition picture quality and the best operating experience. In terms of hardware, Changhong UD85C9000I uses MSD6i901IV movement and dual-core Cortex A9 CPU to effectively enhance the 3D image display and gaming experience. Supports USB3.0 and MHL functions, and it can achieve more efficient transmission speed and more excellent and convenient operation experience. Software, Changhong UD85C9000I uses Android4.2 smart operating system, carrying the TVOS framework software platform to support voice control and multi-screen interaction, so that watching TV really become a pleasure. In terms of function, Changhong UD85C9000I is equipped with a superb somatosensory game and full voice control, allowing users to experience convenient, simple and more fun during use. In appearance, the four sides use splicing and bending technology, and the surface adopts two-tone texture, highlighting the trim.

Skyworth 50EE780U based on the current market status, equipped with a 4K full-time system, provides a complete set of solutions for the 4K, 4K signal can be non-destructive incoming, through the 4K map engine 4K signal point-to-point restore, the 2K signal to the other 4K effect, and then through the 4K extremely clear screen to display the complete picture, in the current stage of 4K content is not yet rich can allow users to get a good user experience.

Hisense Ultra HD Smart TV LED65XT880G3DU uses the full 4K technology to define a new standard for ultra-high definition television, leading the full-scale design breakthrough with the best experience, creating a full 4K decoding from the TV interface, the chip to the screen, and restoring all 4K screens. Thanks to the bright 4K image stabilization technology, image smearing and jitter are effectively eliminated, and the display effect of the motion picture is enhanced. Through the powerful 4K technology, the ultra-high configuration of the dual-core CPU and the quad-core GPU is realized, creating a brand-new speed control experience; Smart 4K technology integrates 4K technology with smart technology to achieve a revolutionary breakthrough in television display technology.

Samsung Ultra HDTV F9000 uses Samsung's original four-dimensional image processing engine technology to enhance the image quality in four aspects: sharpness, brightness, contrast and picture details. Samsung uses its unique special full-HD specific processors and algorithms to expand the content of all television resources from standard resolution to 1080p Full HD resolution to 4K resolution. Standard definition, high-definition, full HD/blue light, DVD, VoD and many other types of streaming video content, so only four steps can be presented to ultra high-definition television images, thus taking home entertainment experience to a new height.

TCL4K smart cloud TV cloud clear E5690A-3D configuration high-end 4K processing chip MSTAR 901K, equipped with quad-core processor and Android 4.2 system, to ensure that the ultra-high-definition signal processing without attenuation; the other CL4K smart cloud TV cloud clear E5690A-3D through 2K to 4K correlation compensation technology achieves 4K effect display of 2K video.

Haier Zhisheng H9000 is the current master of smart TV. First of all, Haier has pioneered the "Dual Ultra UHD" technology in the industry. The Zhisheng H9000 Ultra High Definition Smart TV not only provides 3840x2160 resolution, but also has a 30% higher light transmittance than similar panels in the industry. The visual effects are clearer; Intrinsic 4K-level color management technology, not only to the screen is UHD, TV broadcast can also be full HD, to bring consumers a strong visual impact and the best ultra-high definition picture quality. Secondly, Haier Zhiqi H9000 Smart TV is equipped with powerful applications such as dual-engine quad-core processors, Android 4.0 operating system, SIME voice gesture control, and various health application platforms.

BOE's 110U8000 LCD TV adopts advanced super field-field conversion technology, intelligent light control technology, smart area/global light control technology, and image noise reduction technology. Both the distance and the near-by, they can present the ultimate clarity and grain-free appearance. .

Tsinghua Tongfang cross-border smart new TV 65TX6000 configuration dual-core CPU central processor and quad-core GPU graphics processor, a unique six-core design with 3840x2160 resolution, to create a super smooth and ultra-clear intelligent ultra-high definition television experience.